Sprout Social

FEBRUARY 16, 2022

The YouTube algorithm is designed to help viewers find videos they want to watch and maximize long-term viewer satisfaction. Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. Here’s what YouTube looks like today: There are now an estimated 2.1 2012: Watch time.

Youtube 125

Youtube Lead Scoring Lead Ranking Ad Frequency 125

Spiralytics

MARCH 13, 2024

In recent years, content creation in the Philippines has undergone a remarkable transformation, with YouTube emerging as the quintessential platform for fame, fortune, and self-expression. It draws not only aspiring influencers but also established celebrities eager to connect with their audience on a more personal level.

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Marketing Insider Group

JULY 14, 2021

Every minute, about five hours of content makes its way to YouTube. Others produce videos for search engines, private companies, or TikTok. Content may be digital, such as a blog post, photograph, or video, but that doesn’t mean it can’t be treated as if it’s tangible. For example, one person may own the Instagram market.

Work Management 358

Work Management Tips Copyright Marketing Management 358

ConvertKit

JUNE 24, 2020

What is YouTube SEO. How YouTube's algorithm ranks videos. How to reverse-engineer your YouTube content for search. 8 YouTube SEO best practices for online creators. ” Sean McCabe knows first-hand how difficult growing a successful YouTube channel can be. .” What is YouTube SEO?

Youtube 92

Youtube SEO Video Marketing Tagging 92

Zoominfo

DECEMBER 19, 2018

Not only does this impact our personal lives on a regular basis—i.e. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. But, what is new is the abundance of video resources now available within Google search results.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Webbiquity

JUNE 1, 2021

Here are this year’s top-performing digital marketing tips that will give you the best chance of reaching your campaign goals. Seven Essential Digital Marketing Tips for Your Business in 2021. Here are the top seven digital marketing tips for business success in 2021 (and beyond). Create content your audience loves.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In 2020, 70% of people used YouTube to watch online replacements of live events. Moreover, consumers watch live videos for 10-20x longer than pre-recorded videos.

Youtube 133

Youtube Privacy Video Marketing Click Rate 133

Sprout Social

JULY 7, 2022

YouTube is not just a platform for sharing videos. It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. All with the help of a wonderful tool called YouTube Creator Studio. What is YouTube Creator Studio?

Youtube 117

Youtube Copyright Paid Search Agency Work Management 117

FMG Suite

APRIL 25, 2024

Video is always a hot topic in marketing. And when there are more than 244 million digital video viewers in the U.S. Better yet, video adds a sense of quality and personality to a site—it’s the next best thing to a one-on-one meeting. But that’s not what makes a great video. Actually, it doesn’t have to be.

Video Marketing 52

Video Marketing Youtube Budget Programs High Quality Lead 52

FMG Suite

APRIL 25, 2024

Video is always a hot topic in marketing. And when there are more than 244 million digital video viewers in the U.S. Better yet, video adds a sense of quality and personality to a site—it’s the next best thing to a one-on-one meeting. But that’s not what makes a great video. Actually, it doesn’t have to be.

Video Marketing 52

Video Marketing Youtube Budget Programs High Quality Lead 52

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Zoominfo

OCTOBER 5, 2021

Not only does this impact our personal lives on a regular basis—i.e. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. But, what is new is the abundance of video resources now available within Google search results.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Oktopost

MARCH 16, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Episode Summary B2B video marketing has evolved significantly over the last few years, driven by changes in technology, consumer behavior, and industry trends. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Video Marketing 125

Video Marketing B2B Marketing & Strategy Transparency 125

Sprout Social

FEBRUARY 15, 2023

YouTube may not be a new player in the social media game. With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. Part discovery machine, part social platform, YouTube touts over 2 billion monthly active users.

Youtube 89

Youtube Advertising Channels Branding Brand Identity 89

Sprout Social

SEPTEMBER 15, 2022

If you’re a YouTube creator or manager of a channel, you may be thinking about how to get verified on YouTube. YouTube channel verification gives you a badge next to your channel name, letting viewers know that they’re seeing the official version of your page. What is YouTube verification?

Youtube 94

Youtube Guidelines Ideal Customer Profiles Profiling 94

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit. YouTube isn’t just surviving—it’s thriving.

Youtube 96

Youtube Banners Ideal Customer Profiles Keywords 96

Hubspot

APRIL 12, 2021

I also spent a lot of time watching videos on YouTube , letting the autoplay feature take me down a rabbit hole of videos covering all kinds of topics. So, what should marketers expect on YouTube in 2021? Consumers want videos that reflect their daily life. Short-form video is growing in popularity.

Youtube 98

Youtube Trends Tips Keywords 98

Zoominfo

OCTOBER 20, 2021

Now that YouTube is as ubiquitous as Google—business professionals have an additional resource for development and success. If you have yet to use YouTube in your professional life, this blog post is for you. This YouTube channel is dedicated to those talks so that anyone can keep up to date and join the debate! Watch here 3.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Convince & Convert

OCTOBER 21, 2014

percent of the population and contributing $44 billion to the economy, it’s no surprise that more and more brands are migrating toward more playful, entertaining, and personable strategies than ever before. Meeting Generation Z With Video. Plan your marketing budget around YouTube. Speak to your demographic.

Youtube 154

Youtube Generation Tips Long Tail Marketing 154

Vidyard

DECEMBER 17, 2019

Ever type “how to <fill in the blank>” into Google and noticed the number of video tutorials that appear on the results page? There’s a how to video for everything! Those videos are more than just search engine window dressing. Businesses are leveraging how-to videos to grow their brand and earn more customers.

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Sprout Social

AUGUST 22, 2022

The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses.

Youtube 74

Youtube Features Social Media Ad Exchange 74

Magisto

JULY 12, 2020

We’ve all seen those quick little videos at the beginning, and sometimes end, of YouTube videos, but you might be wondering, what exactly are those? In this article we’ll break down: What a Youtube Intro Video is. Benefits to Having a Youtube Intro. YouTube Intro Video Tips & Tricks.

Youtube 52

Youtube Video Marketing Advertising Channels Tips 52

Hubspot

MARCH 5, 2021

Did you know that the first video published on YouTube was only 18-seconds long ? Since launching in 2005, the video giant's founders have learned time and time again that content doesn't need to be long to engage audiences. The beta feature enables users to see and create 15-second videos with musical overlays.

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

Sprout Social

MARCH 16, 2022

“Have you seen this video?” People share video with friends twice as much as any other content. And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. But video creation requires work. Facebook video metrics to watch.

Video Marketing 126

Video Marketing Youtube Click Rate Allocation 126

Vidyard

APRIL 26, 2022

Automatic closed captioning is one of the easiest ways to get an edge on the competition, improve your video SEO, and promote digital accessibility. Unfortunately for creators and marketers, generating views is more challenging than ever due to the ever-increasing competition— around 30,000 hours of content are uploaded on YouTube every hour.

Youtube 65

Youtube Top of Funnel Lead Scoring Lead Ranking 65

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. How can your business tap into B2B video? Compelling videos share a few common traits.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Hubspot

MARCH 6, 2017

A blockbuster brand or product video. With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Now, on to the ultimate guide to the YouTube channels producing the best sales content today. Go check it out!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Hubspot

JUNE 17, 2019

You can't deny that video is a vital part of any business's marketing strategy in 2019. In fact, video traffic will be a whopping 82% of all global IP traffic by 2022 -- up from 75% percent in 2017. I saw an opportunity to engage and grow an audience for my company, Niche Site Project's YouTube channel , and decided to double down.

Youtube 78

Youtube Video Marketing Work Management Marketing Management 78

Oktopost

JUNE 11, 2019

Whether it be an actual book, a movie trailer, or even a person, our first inclination is to form a judgement based on the images presented. The same holds true for video thumbnails. Video Thumbnails , or compressed preview images, can be thought of as windows that allow prospective viewers to get a quick snapshot of your video.

Video Marketing 106

Video Marketing Tips Training Youtube 106

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Sprout Social

MAY 8, 2019

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started. But for businesses on the fence about video marketing, we’ve almost reached the point of “now or never.”. If you’re a total newcomer to YouTube, don’t sweat it. How to create a YouTube account: the basics.

Youtube 111

Youtube Business Banners Ideal Customer Profiles 111

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. We’re not limited to TV-style ads or perfectly polished educational videos.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Marketing Insider Group

APRIL 15, 2024

We’ve all seen the impact of YouTube stars and TikTok influencers. B2B Creators in Different Market Segments Video Source: Neil Patel B2B creators are making a mark across various market segments, each with its unique dynamics and audience expectations. The creator economy has really changed everything. Image Source: Inc.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the internet second to Google. Why YouTube marketing? People search for more video results than any other content.

Youtube 59

Youtube Branding Brand Identity Advertising Agencies 59

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Companies reported creating more than 51 videos each year increased by 254% in 2020. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Video Marketing 1.2

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155