KoMarketing Associates

APRIL 2, 2019

Which is why so many B2B companies are turning to thought leadership to build brand awareness, enhance decision makers’ trust, open the conversation, and help close business, according to research by Edelman and LinkedIn. Thought leadership marketing is the art of positioning your company as a leader in its field.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

Zoominfo

MARCH 9, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

OCTOBER 6, 2020

Vice President of Sales at ZoomInfo, Steve Bryerton, shares his thoughts on how to implement a Team Lead within your organization. Picture this: You’re a sales leader, currently responsible for a team of nearly 10+ sales development reps. But we have to warn you, there are sales leaders who will advise otherwise.

Sales Management 169

Sales Management Top of Funnel Lead Scoring Lead Ranking 169

ATAK Interactive

JULY 21, 2020

This is where sales enablement comes in. In fact, 74% of buyers choose to move forward with the sales rep that was the first to share value and insight. So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

ATAK Interactive

JULY 21, 2020

This is where sales enablement comes in. In fact, 74% of buyers choose to move forward with the sales rep that was the first to share value and insight. So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Marketing Insider Group

FEBRUARY 13, 2023

Looking back, ABM has risen in parallel with key concepts and practices including Thought Leadership, Marketing Analytics and Data, Marketing Technology (MarTech), and Marketing Transformation. Elevating ABM: Building Blocks for Long-Term Growth ” is the sixth annual survey done in partnership with the ABM Leadership Alliance.

Account Based Marketing 191

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 191

Hubspot

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. It’s not intuitive, then, that these two functions often exist in silos, each having their own systems and processes.

Sales Management 74

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 74

Hubspot

MARCH 4, 2024

Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. This week‘s post comes from five winners of HubSpot’s Modern Sales Leader 25 award. 5 Pieces of Advice All Sales Leaders Need to Know in 2024 1. 5 Pieces of Advice All Sales Leaders Need to Know in 2024 1.

B2B Thought Leadership 77

B2B Thought Leadership Thought Leadership Work Management Lead Ranking 77

Hubspot

JUNE 6, 2022

Sales reps run into trouble when they try to go into a call totally cold. If you pick up the phone without gathering any background information, at best, you stand to annoy the person — and at worst, you could be hung up on mid-sentence. The 18 Best Places to Research Buyers Before Sales Conversations.

Research 90

Research Marketing Automation Services Tips Best Practices 90

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Congratulations to all who participated!

B2B Thought Leadership 120

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 120

Trade Press Services

MAY 6, 2024

While digital programs can bring together global experts and peers, 95 percent of marketers say in-person events are vital to fostering real-life connections with target audiences. Cristina Danila , global marketing manager of Backbase, agrees. The B2B trade show market was $10.2 Identify speaking opportunities.

Trade Show 101

Trade Show Marketing Management Planning B2B Thought Leadership 101

Zoominfo

OCTOBER 5, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. What is Demand Generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. These ideas are organized into three categories: strategies, tools and tactics.

Work Management 110

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 110

Vidyard

OCTOBER 4, 2018

Business buyers have a higher expectation of personalization than the average consumer, according to Salesforce’s State of Marketing Report , but when decision-makers are often groups rather than individuals, it can be tough to personalize marketing efforts. That’s where account-based marketing tactics come in.

Account Based Marketing 107

Account Based Marketing Tactics Effectiveness Work Management 107

Hubspot

MAY 29, 2019

So you’ve just been promoted to sales manager -- congratulations! In your first three months as a manager, you’ll have to learn an entirely new set of processes -- some related to sales, some not. You’ll have to accomplish three primary tasks: Learn to empower your reps. Scale your own management process.

Peer-to-peer 88

Peer-to-peer Work Management Forecasting Thought Leadership 88

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Today, we do the same for sales reps.

Youtube 187

Youtube Advertising Channels B2B Thought Leadership Zoominfo 187

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My personal thoughts and experiences as an industrial marketer and consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Strategic-IC

AUGUST 7, 2018

What is Sales Enablement, and how is it being defined today? In this video our Head of Content Lucy Jones speaks to expert and Director of Partner Programs & Sales Enablement at Planet, Brian Groth, to discover more. I'm Brian Groth and I run sales enablement and partner programs at Planet. Interview Transcript.

Thought Leadership 48

Thought Leadership Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. Then, despite nailing your booth or presentation, you’ve been disappointed in the results. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Webbiquity

JUNE 20, 2023

Explainer videos showcase your product’s abilities, revealing how it can revolutionize the way businesses operate or streamline processes and ultimately propel success. They enable you to establish your B2B brand as a thought leader, with the added benefit of demonstrating the value your solution brings.

Webinar Metrics 311

Webinar Metrics Demand Work Management Video Marketing 311

Adobe Experience Cloud Blog

MARCH 10, 2017

Author: Kyra Johanson I recently had the opportunity to watch Jamie Gutfreund, Global CMO at Wunderman, present. I took the course and thought I’d share a few techniques that you can apply today. Tactic: Ask each individual within a smaller group to answer a question or provide an example to the rest of the room.

Peer-to-peer 133

Peer-to-peer Thought Leadership Marketo Urgency Marketing 133

Trade Press Services

MAY 13, 2024

By producing a diverse range of video styles, from product demos to thought leadership interviews, B2B marketers drive engagement, build credibility, and accelerate business growth. Live streaming videos allow audiences to attend programs when they can’t be there in person.

Video Marketing 87

Video Marketing B2B Marketing B2B Thought Leadership Work Management 87

accelerate agency

SEPTEMBER 10, 2021

Like everything else, sales have gone online, and that’s especially true for the SaaS industry. In the following article, we’re going to give you all the details and tricks you need to finetune your SaaS sales game so you can make sure you’re selling your SaaS product in the best way possible. What Is the SaaS Sales Process?

Enterprise Management 52

Enterprise Management Process Paid Content Lead Ranking 52

Litmus

JUNE 15, 2022

We’re looking for email pros with presentation experience to share insights, top tips and answer live questions from the email community at Litmus Live 2022. Litmus Live presenters come from every facet of email marketing—including email designers, developers, marketing strategists and leaders, senior marketing leadership, and consultants.

Marketing Proposals 92

Marketing Proposals Work Management Deliverability Thought Leadership 92

Hubspot

AUGUST 22, 2018

Sales manager job description. Sales managers are responsible for helping their reps meet individual quota, getting the team to hit quota, forecasting sales and running sales reports, providing mentorship and training, recruiting, hiring, and onboarding new salespeople, and more. Company description.

Template 98

Template Enterprise Management Work Management Forecasting 98

ATAK Interactive

JULY 21, 2020

This is where sales enablement comes in. In fact, 74% of buyers choose to move forward with the sales rep that was the first to share value and insight. So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

Salesforce Marketing Cloud

NOVEMBER 7, 2023

It’s true: I once fell asleep during a sales kickoff. I didn’t mean to, but nature is bound to take over when you’re sitting through the sixth presentation in a row. When I came to, I made a solemn vow: When I became a sales leader one day, I’d never throw a boring sales kickoff. Collaboration.

Work Management 64

Work Management Cross-Selling Marketing Management Paper 64

Heinz Marketing

MAY 31, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B marketing, businesses often face difficult times characterized by slowing win rates and longer buying cycles. These challenges can be particularly daunting, but they also present opportunities for growth and innovation.

B2B Sales 110

B2B Sales B2B Buying Cycle Sales Qualified Leads 110

Content Standard

MARCH 21, 2022

It’s no wonder personalization is one of the hottest topics in digital marketing. According to a McKinsey study , “Personalization at scale has the potential to create $1.7 What Are Some Examples of a Successful Personalization Strategy? trillion to $3 trillion in new value.” That’s just the start.

Planning 122

Planning Personalization Marketing & Strategy Multi-Touch Attribution 122

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. This comprehensive blog post, informed by insights from Thinkers360.com,

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Seismic

JANUARY 26, 2022

With fewer in-person events and conferences, sales reps continued to use social media to engage new customers. According to the 2021 LinkedIn State of Sales report , nearly three-quarters of sales reps stated that they planned to grow their LinkedIn followers. Be authentic to who you are in-person.

Personalization 52

Personalization Ad Building Brand Identity Branding 52

Seismic

JANUARY 26, 2022

With fewer in-person events and conferences, sales reps continued to use social media to engage new customers. According to the 2021 LinkedIn State of Sales report , nearly three-quarters of sales reps stated that they planned to grow their LinkedIn followers. Be authentic to who you are in-person.

Personalization 52

Personalization Ad Building Brand Identity Branding 52

Marketing Insider Group

NOVEMBER 16, 2021

While in-person events literally disappeared over night, virtual and online events have stepped up in a big way. And in the spirit of David Letterman , I love the “Top Ten” format; it’s a great way to summarize things (although it violates my personal propensity for grouping things In 3s/5s/7s etc.). Invest in Competitive Intelligence.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Exo B2B

JUNE 5, 2018

As experts in marketing strategies, ExoB2B recommends, in some cases, to assert itself as such through an inbound or inward marketing strategy, to demonstrate thought leadership and, to be integrated into a process of digital transformation. The Thought Leadership approach according to ExoB2B. Videos and podcasts.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

Walker Sands

MARCH 13, 2024

Former KoMarketing Managing Partner Derek Edmond recently stepped into a new role overseeing our Demand Generation function, which includes paid media, SEO and marketing operations. Tell us about transitioning from Managing Partner at KoMarketing to your new role as SVP of Demand Generation at Walker Sands. How are things going so far?

Demand Generation Agencies 110

Demand Generation Agencies Demand Generation Demand Advertising Agencies 110

Hubspot

AUGUST 27, 2020

The sales call — one of the most imposing, potentially uncomfortable realities of sales life. Successfully conducting one can be a tricky process to navigate. A sales call isn't an appropriate forum for trying to practice your improv skills. On one hand, you can't script your call. On the other, you can't just wing it.

Process 79

Process Thought Leadership eCommerce Work Management 79

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

Prospects — the potential customers you want to sell to — are the fuel for the sales pipeline. Double your prospecting speed with the help of AI Sales Cloud includes AI features that help you create content, draft emails, and surface key prospect insights that make outreach easy. Speed up your prospecting What is sales prospecting?

Sales Qualified Leads 69

Sales Qualified Leads Ideal Customer Profiles Outreach Work Management 69