persona 
markempa
MAY 30, 2017
When was the last time you looked at the quality and accuracy of your B2B persona and contact data? Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences. The B2B Persona project from Mathew Sweezey.
Customer Experience Matrix
MARCH 16, 2016
Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? People like me, who blog and Tweet incessantly, are easy enough to understand (or, at least, it’s easy to describe our carefully curated public personas). Pretty cool, I must say.
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Zoominfo
NOVEMBER 22, 2019
Next, we’ll use our best individual contacts to build our key personas – just like we used our best accounts to help build our ICP. But you may need to look for other commonalities, beyond that: What were the responsibilities for that person? This brings us to personas. Who are the real advocates for your product?
DiscoverOrg
AUGUST 14, 2018
Next, we’ll use our best individual contacts to build our key personas – just like we used our best accounts to help build our ICP. But you may need to look for other commonalities, beyond that: What were the responsibilities for that person? This brings us to personas. Grab our Persona Discovery Worksheet.
DiscoverOrg
AUGUST 14, 2018
Next, we’ll use our best individual contacts to build our key personas – just like we used our best accounts to help build our ICP. But you may need to look for other commonalities, beyond that: What were the responsibilities for that person? This brings us to personas. Grab our Persona Discovery Worksheet.
Brandpoint
MAY 18, 2020
The modern buyer is digitally driven, socially connected, mobile and empowered, with nearly unlimited access to information and people,” notes Jill Rowley on Salesforce.com. It’s one thing to market to a persona. The quality of that content has become so important that 72% of the most successful organizations in the U.S.
Customer Experience Matrix
JUNE 14, 2013
Doing it yourself takes multiple tools to gather different kinds of information, and then patching the result together into personal profiles. Marketers can use titles and other attributes to define their own target groups, called personas. A campaign list can include the entire persona universe or a quantity specified by the user.
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