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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Those ideas can really move the needle.

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SmartBug is Now Offering Intelligent Inbound® for E-Commerce Marketing

SmartBug Media

We’re excited to announce this week that we’re taking our proven methodology for inbound marketing – Intelligent Inbound® – and applying it to our e-commerce marketing services , starting with email marketing and SMS. Personalized gifts and more. Sports Retail. Health & Beauty. Health & Beauty. Cannabis (CBD).

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Get Ahead of the Curve: 2024 PR Industry Trends

Brandpoint

Consumers are gravitating toward companies that prioritize CSR, driving the demand for transparency and social impact reporting. Trend 2: Harnessing Artificial Intelligence (AI) in Public Relations Artificial Intelligence (AI) is not just another industry trend, but a transformative tool that is impacting every industry.

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Content Writers on How They Adjusted to a Teamlance Setup

ClearVoice

As experts in various fields branch out to create their personal empires, they will join forces with others who complement their skill set. But for creative content writers who are used to working on their own schedule, at their own pace, setting their own deadlines, it can be a big adjustment to suddenly be accountable to other people.

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How to Hire a Social Media Manager: Our Exact Process and Job Description

Buffer

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand. In 280 characters or less.)

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#SproutChat Calendar: Upcoming Topics for September 2018

Sprout Social

This September at #SproutChat, we’ll be chatting about all things social from what it means to be transparent in 2018 to the future of paid and even best practices for creating engaging case studies. 9/5 – Creating Engaging Case Studies with Eric Wendt, Sales Content Strategist. See a topic that interests you?