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SMS marketing is taking over

DotDigital

SMS marketing has often been overlooked when searching for the best marketing communication, with many opting for email or social media marketing instead. In the past, business messaging traffic over long codes was sent over the carriers’ P2P networks, which limited them to very low throughputs and restrictions on use from the carriers.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. Great news, right!? Think Beyond B2B.

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Content Marketing for Engineers

Industrial Marketing Today

Call it P2P (Person-to-Person) marketing if you will. Studies have shown and my own experience confirms it that engineers prefer recommendations from their peers to reading something on a social network. From One Engineer to Another® blogs from Indium Corporation. I know it’s Emerson again. video from Fluke Corp.,

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Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses

ClearVoice

Read the paper, blogs, etc. What’s your favorite social media platform? Lately I have to navigate many traditional outlets tilting away from earned media and leaning toward the P2P model (pay to play). But the best blogger in my city is a hilarious snarky blog: TheLostOgle.com. They will stop listening to you.

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23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Social Media Marketing Guides.

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How B2B marketers can turn Facebook into a lead generating machine

Biznology

While the alleged “teenage flight” from Facebook may be an issue for the network, it’s certainly not an issue for B2B marketers. Blog posts, ebooks , infographics , and whitepapers are all great examples of content you can and should share on Facebook and are great for generating leads. I didn’t think so. 2, Don’t shill 24/7.

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3 Tips to Promote Your Giving Tuesday Campaign

Hubspot

Create a communications calendar that includes your blog, email newsletter and social networks. Mix it up with blog posts, Facebook images, podcasts, Tweets, email copy, photos, videos, infographics, etc. Peer-to-peer (P2P) fundraising is the hot term in nonprofit fundraising right now—and rightfully so.

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