Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Convince & Convert

FEBRUARY 22, 2017

For now, I’m certain we can agree that most companies are using paid social media advertising and/or influencer and advocate outreach to give lift to their social communications. Those, plus Instagram, Linkedin, Snapchat, Youtube, Whatsapp, FB Messenger, possibly social media customer service, and more is another thing entirely.

Paid Social Agency 164

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 164

Biznology

JANUARY 5, 2016

While earned media influencer outreach may well be as close to traditional PR as you can get online these days, short of calling journalists, my strategies and tactics care as much about spiders and bots as they do column inches and names spelled properly. He operates his consultancy at Gerris Corp.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? “Fallen man is not simply an imperfect creature who needs improvement: he is a rebel who must lay down his arms.” – C.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Sprout Social

FEBRUARY 1, 2024

If Dutch Bros notices a customer who frequently mentions their coffee in a positive light, the brand can engage these advocates with targeted outreach. And because customer and brand advocacy are built on relatable stories, inspiring customers to share their own stories and genuine experiences, they further build brand trust.

Social Media 104

Social Media Ideal Customer Profiles Media Customer Satisfaction 104

SmartBug Media

JULY 15, 2019

Social media: Facebook, Twitter, YouTube, LinkedIn, Pinterest, Instagram. Public relations: Community outreach, news releases, public events, grand openings, press conferences. Online/Digital marketing: Email marketing, mobile marketing, user-preference coding (or remarketing ).

Classified Ads 75

Classified Ads Planning Word of Mouth Telemarketing 75

Biznology

OCTOBER 11, 2016

I have been doing long-tail blogger outreach since 2006. Candid Belle via YouTube. Run Run Live via YouTube. Fun & Fitness via YouTube. Arianne Cruz via YouTube. Sonnet’s Review via YouTube. Kim Alston via YouTube. Runner Blog via YouTube. Lengthening Locks via YouTube.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Youtube Paid Search Agency 80

Optinmonster

DECEMBER 21, 2023

If this is new to you, use websites like Moz or Ahrefs to improve your outreach. These public relations (PR) firms let you publish press releases online. Ability to stream YouTube & Netflix when car is stopped coming to your Tesla soon! Ideally, they should be high-traffic sites and have good domain authority.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Biznology

JUNE 3, 2014

Either you’re smart and willing to keep it alive, in conversation, online on YouTube for the spots, or on a blog somewhere for the print work — or you feel compelled to keep on throwing money at it ad infinitum, because contextual ads, banner ads, etc, only last as long as you write checks.

Advertisements 80

Advertisements Advertising Banner Ads Banners 80

Biznology

JANUARY 17, 2012

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

NuSpark Consulting

DECEMBER 9, 2012

Relevant Blogger Outreach. Whether placed on your landing page or YouTube, bloggers can easily embed the videos into their own blogs to share the white paper take-aways in a visual format. Related Posts: Permission Marketing Drives White Paper Relevance Public Relations Remarketing Advertising Strategies with Google Analytics.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Biznology

JANUARY 29, 2013

Do some research and you’ll find out, to your astonishment, that a majority of those viral videos with over a million views were not “upload it to YouTube and they will come.” Most of them skyrocketed as the direct result of some form of publicity campaign, be it grass roots or from an agency.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Webbiquity

OCTOBER 4, 2022

Increasing direct traffic comes from “getting the word out,” primarily through public relations (PR) activities but also through tactics ranging from networking at events to employee and customer advocacy. Organic search: Visitors who find your website through branded or generic, non-brand keyword phrases on search engines.

Paid Content 329

Paid Content Paid Search Agency Advertising Agencies Planning 329

ClearVoice

MARCH 26, 2020

Think mailers with specific incentives and creative ads that launch before YouTube videos. Think of these folks as the masons forming the foundation for your marketing outreach. Public relations agency. Make no mistake, your ticket to ride the content marketing wave and make your brand known is through content.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Online Marketing Institute

MAY 26, 2010

Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. What was your traffic pre- and post-outreach? YouTube and video sites More than just a fun place to see kids hurt themselves on bikes or watch cute pet tricks, YouTube is now a key tool in any marketing campaign.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Biznology

JUNE 21, 2016

Once the influencer loses editorial control by virtue of receiving pay-per-post compensation, the campaign is no longer public relations or even marketing, it becomes advertising. As I said before, public relations isn’t all oaky Chardonnay parties, it’s earned media sales. That’s cool. It is like sales.

Demand 145

Demand Media Blogger Public Relations 145

Online Marketing Institute

JUNE 15, 2009

Missed Opportunity Online Public Relations and Blogs Comments: Jason Falls says: August 29, 2007 at 7:54 am Great list. We ran an outreach campaign recently for a viral video (well, we wanted it to go viral thus some very targeted outreach). Subscribe to this Feed 29 Comments Rate this Post: ( 1 votes, average: 5.00

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. Think of Public Relations as a map to communication. An Overview of Public Relations. Public Relations. Marketing and its Applications.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. Think of Public Relations as a map to communication. An Overview of Public Relations. Video marketing: Produce YouTube videos or social videos.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

Biznology

MAY 9, 2017

We also recognize that most every message board registration, Twitter-handle, Facebook wall , every single channel on YouTube and profile on Instagram represents a beautiful child of God and not just a Klout score or a sticky metric or an Influencer Score or a follower/friend/subscriber count or even an engagement.

Advertising Agencies 178

Advertising Agencies Paid Search Agency Youtube Internet Marketing 178

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. And of course product improvement ideas are important. link] Ian Greenleigh Great post, Kevin.

Social Media 123

Social Media Work Management Marketing Management Media 123

Hubspot

MARCH 19, 2013

public relations can be a critical ingredient in your marketing mix. It used to be that public relations was heavily dependent on the wording of your press releases or emails because you were limited to text to tell your story, but that’s no longer the case. 5) Personalize Your Outreach. 3) Don’t Just Tell, Show.

Public Relations 28

Public Relations Thought Leadership PR Marketing & Strategy 28

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Biznology

MAY 16, 2017

This is all about discovery and engagement, this is all about outreach and association. Content Marketing: old school blogging, email messaging and modeling, landing page writing, copy writing, site creation, and even content creation for marketing, PR, and all the piles of copy demanded today by automated marketing software.

Social Media 201

Social Media Course Media Marketing & Strategy 201

Webbiquity

JULY 26, 2010

B2B Voices ( Trade Youtube Twitter Leads Sales ). Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). Ad Your Comment Here ( Barriers User-Generated Ads Article Outreach Product Channel Relationship ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Single Grain

APRIL 29, 2021

Public relations is one of the best ways to build a solid online reputation for your business. Some of the social channels you can use for NFT marketing include Twitter, Telegram, LinkedIn, Reddit, Facebook, and YouTube. X10 also offers community building and influencer marketing on channels such as YouTube and Telegram.

Demand Generation Agencies 113

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 113

Biznology

JUNE 14, 2016

So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! Check, check, check, check, and check! Traackr — I have been lusting after this app for years and finally have access to its tools. That’s it, for now.

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Biznology

FEBRUARY 12, 2013

Outreach is the lifeblood of social media engagement. All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else. Oh for heaven’s sake. “Why not?

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Hinge Marketing

MAY 15, 2017

Think webinars (which are just a different take on public speaking), advertising, public relations, SlideShare, video and web analytics, to name just a few. Outreach to blogs and publications. Facebook, YouTube, and others may make sense in some cases, but I suggest most of you spend your limited time elsewhere.

Personalization 127

Personalization Webinar Metrics Brand Identity Branding 127

Biznology

DECEMBER 6, 2011

Last week I dissected a blogger outreach pitch email line-by-line in The art of writing the perfect blogger pitch as a way of proving that no matter how brief and conversational one of Abraham Harrison ‘s blogger pitches may appear at first blush, the effortlessness takes a lot of work and the time of three senior agents.

Social Media 80

Social Media Media Blogger Banners 80

Hubspot

MAY 15, 2013

Whether you studied marketing as an undergrad, graduate, or business school student, chances are your studies included classes about branding, marketing strategy, public relations, and the basics of advertising -- all of which are interesting topics and core to the history and relevance of modern marketing.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Scoop.it

NOVEMBER 2, 2021

It’s preferable to seek closely related terms or to hold the phrase itself and develop a sphere of influence around it over time in these situations. This may be accomplished by frequent content development, public relations, and promotional efforts. Search Engine Optimization for YouTube. You can do the same.

Paid Content 92

Paid Content CMS Development B2B Marketing Marketing & Strategy 92

Envy

NOVEMBER 4, 2019

Your B2B marketing toolkit includes inbound marketing and public relations (PR) among other strategies. You juggle social media, blogs, gated content, white papers, case studies, brochures, one-pagers, press releases, blogger outreach, journalist and analyst outreach and more. Influencer Outreach. Press Releases.

PR 96

PR Inbound Marketing Top of Funnel Work Management 96

Brandpoint

JULY 26, 2018

[Related: How Earned, Owned and Paid Media Work Together ]. David Martin, founder of Heed Public Relations, discovered from an editor friend that each department in their local newspaper receives about 100 press releases daily. Pro tip: Don’t limit your outreach to newspaper and magazine reporters.

Personalization 78

Personalization Media PR Press 78

Single Grain

MARCH 7, 2022

Public relations is one of the most effective marketing strategies to build a solid online reputation for businesses dealing in the cryptocurrency sector. A good PR strategy is vital to strengthen community relations, assist in showcasing brand values, and enhancing business trust. Services Offered: Public Relations.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Hubspot

SEPTEMBER 21, 2016

Thanks to their social media and public relations teams' relentless work to get Winter's story shared with local media outlets, she eventually became the star of a hit film (seriously, rent this movie). Incorporate an offer into pre-outreach for your Facebook Live event. I want any kind of engagement.". Duration: 53:40.

Social Media 28

Social Media Social Marketing Media Planning 28

Webbiquity

SEPTEMBER 8, 2010

Social Media Revolution by YouTube. YouTube now hosts more than 100 million videos and is the second largest search engine. More than half of YouTube users are under 20 years old, and let’s hope they live long lives: it would take 1,000 years to watch every video currently posted on the site. DoubleClick got 1.7%

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100