Sprout Social

JANUARY 16, 2020

If you’re still itching for your business to “go viral,” we don’t blame you. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. The concept of viral marketing definitely deserves some revisiting as we enter a new decade. Good question!

Viral Marketing 108

Viral Marketing Work Management Planning Paid Search Agency 108

Scoop.it

OCTOBER 12, 2021

For example, if your goal is to introduce your new brand to the industry through a targeted brand awareness strategy, your content might focus on viral social media videos, SEO, and paid traffic (as a way of reaching a cold audience). The biggest challenge with having a content strategy is staying organized.

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

Contently

SEPTEMBER 6, 2016

At Denizen , they’re used to make viral videos. That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. “We were an agency first, and then we became content creators for YouTube,” Matsushima said.

Viral Marketing 60

Viral Marketing Paid Search Agency Youtube Ad Agencies 60

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. Using Spaceback’s platform, illumin can take the URL from any social media post (organic or paid), drop it into the platform, make any customizations (CTA, caption, ad size, etc.), and then generate an ad tag.

Barriers 127

Barriers Brand Identity Branding Content 127

Marketing Insider Group

DECEMBER 8, 2021

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. It was easier back then because the networks were much smaller back then, and organic reach on social media was 100%.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Contently

JULY 21, 2016

Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. Some marketers might argue that no one can predict content’s viral potential. In other words, they believe there’s a method to the madness.

Viral Marketing 60

Viral Marketing Content Internet Marketing Barriers 60

Predictive Response

APRIL 30, 2019

Launching a non-profit or building an online presence with YouTube for your higher education organization is never an easy task, especially if you are familiar with social media and how to put it to proper use. Consider the audience and demographics you want to reach with your YouTube channel. Create a Posting Schedule.

Education 40

Education Youtube Paid Search Agency Organization 40

Oktopost

DECEMBER 1, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Many organizations are shifting their social strategies across different networks to focus on becoming “professional trolls” in order to gain momentum and even go viral. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Social Media 114

Social Media Media Transparency Viral Marketing 114

Contently

JANUARY 20, 2023

After failing to receive satisfaction from the airline, Dave wrote and recorded a song about his experience and posted it on YouTube. The song quickly went viral and received over 17 million views in the first year. “Word of mouth” marketing is key for creating community and virality.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Oktopost

NOVEMBER 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Becoming popular after a TikTok video defined the term went viral, quiet quitting has been thrown into the spotlight and has many leaders concerned. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Meet Daniel.

Tactics 118

Tactics Transparency Work Management Viral Marketing 118

Martech

OCTOBER 30, 2023

Regularly posting fresh and engaging content will help you build a loyal following and increase your chances of going viral. You’ve built and run very successful TikTok and YouTube video content that is highly engaging and entertaining. This will help you tap into the viral nature of TikTok and generate organic engagement.

Campaigns 92

Campaigns Top of Funnel Best Practices Marketing AI 92

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” In my opinion, that’s a successful B2B campaign due to a viral response.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Sprout Social

JANUARY 10, 2017

It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. You need to figure out how to promote your YouTube channel if you want to be successful. Here are 16 ways to promote your YouTube channel like a pro: 1. YouTube SEO. Not sure where to start?

Youtube 110

Youtube Paid Content Promotion Advertising Channels 110

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. And YouTube, for sure, I think it’s underutilized for B2B. First, the viral growth coefficient is so powerful right now. Obviously, there are a lot of other platforms out there.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Contently

NOVEMBER 29, 2021

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. Several articles, like the link above, and YouTube videos accused McBroom of running a scam. It seemed like a great deal—at least, he did his best to make it look like one. And it can be.

Social Media 170

Social Media Media Viral Marketing Class 170

Oktopost

APRIL 4, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or Youtube. A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. Hot topics in this episode: Time management as a social team of one—how to stay organized and sane.

B2B 118

B2B Youtube Top of Funnel Verticals 118

The Lead Agency

APRIL 14, 2024

You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. Using Premier Pro and Envato Elements, we could turn raw footage into captivating videos, which we then shared across their website, YouTube channel, and social media channels.” At its core, virality is about resonance.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. and their efforts led to audience growth, multiple viral videos and revenue-driving ads. Build an audience Going viral on TikTok was an impressive milestone for Figo. But Bridgett pointed out virality wasn’t their number one priority.

Social Media 110

Social Media Media Business Viral Marketing 110

Sprout Social

MARCH 16, 2022

Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Stand-out YouTube video metrics. YouTube prioritizes how much time is spent watching a video.

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

Webbiquity

AUGUST 18, 2020

Ideal for midsize organizations, Boomset manages event registration and hosting of virtual events with a few to a few thousand attendees. A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live. It integrates with YouTube, Vimeo, and popular videoconferencing applications.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Navigate the Channel

JANUARY 8, 2024

Here’s a quick refresher on the difference between the two: “The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results,” according to Backlinko. “On When customers and prospects look up, you’d better be there. How does that work exactly?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

ConvertKit

AUGUST 7, 2020

Why is organic Instagram growth so difficult? 5 simple tips to organically grow your Instagram following. Plant the seeds of organic Instagram growth. Organic growth—building a community of followers on Instagram without paying for adverts or sponsorships—is far more sustainable in the long run. Jump ahead. The problem?

Organization 69

Organization Peer-to-peer Ideal Customer Profiles Organic Leads 69

Sprout Social

JANUARY 23, 2024

For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. The campaign’s YouTube video received 282,000 views and their TikTok post received over 3.3 Within 24 hours, the posts racked up 2.9

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. You can add hashtags to social posts, bios and comments on most major platforms, including Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube and Pinterest.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 This kind of fun, energetic how-to video is ideal for platforms like YouTube, Facebook or IGTV, where people are willing to spend a bit more time watching and learning. billion by 2021.

Social Media 132

Social Media Video Marketing Social Marketing Top of Funnel 132

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 47% of consumers follow brands on YouTube. Why you should be on YouTube. Key Stats: Over 2.1 billion global active users. 210 million US viewers. 140 million US users.

Social Media 119

Social Media Stats Ideal Customer Profiles Media 119

Exo B2B

NOVEMBER 28, 2023

Schaefer continues: «But what about a blog post, YouTube video or podcast episode? When was the last time an article published on LinkedIn went viral? Diversifying B2B marketing channels helps to compensate for the limitations of organic reach on social networks. Do LinkedIn posts show up in any Google search? Who owns LinkedIn?

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Tomorrow People

OCTOBER 24, 2017

Taco Tales ’ is the American fast food company’s highly original YouTube campaign featuring a series of comical, entertaining short films that just happen to feature for example, a Taco Bell employee. ALS Association: Amazing Virality. It was a truly global and viral phenomenon. Taco Bell: Becoming a Broadcaster.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Sprout Social

DECEMBER 7, 2023

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. ” Note: The TikTok Creator Fund is focused on compensating creators for organic content rather than sponsored content. Oh, and don’t forget the billions of dollars in ad revenue.

Creativity 81

Creativity Paid Search Agency Viral Marketing Lock-In 81

Hubspot

MAY 29, 2020

Grassroots marketing is similar to viral marketing because the goal is to create content that your audience wants to share. It might seem like grassroots marketing is about creating viral content, however, no grassroots campaign started that way. Create YouTube content. In 2014, the ALS ice bucket challenge went viral.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

Sprout Social

JUNE 28, 2022

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. ” Note: The TikTok Creator Fund is focused on compensating creators for organic content rather than sponsored content. The more creators go viral, the more positive buzz TikTok earns.

Work Management 108

Work Management Paid Search Agency Viral Marketing Lock-In 108

Optinmonster

FEBRUARY 11, 2024

Utilize SEO for Organic Growth Focus on advanced SEO (search engine optimization) techniques beyond keyword optimization, such as voice search optimization, featured snippets, and local SEO strategies to attract more organic traffic. Examples include: Viral marketing campaigns. Leveraging social proof. Content marketing.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Sprout Social

DECEMBER 4, 2018

Get a viral head start from your most loyal fans. Let’s say that you share a new video on your brand’s Facebook page, Instagram account or even Youtube channel and that you are hoping to get some organic (viral) reach from it. Especially if it helps us get more viral reach. Wouldn’t that be cool?

Email Marketing 95

Email Marketing Social Marketing Marketing & Strategy Marketing Strategy 95

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Heepsy is an influencer marketing tool that helps you find influencers on TikTok , Instagram, YouTube and Twitch. Organize influencers into lists and share with your team. Stay on top of trends. Key features.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

Oktopost

MARCH 31, 2021

TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. Facebook, YouTube, and even LinkedIn have well-developed live-streaming features. To stay organized, use a social media management tool to keep your accounts organized on one dashboard.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Content Standard

MAY 7, 2015

Instead, it tapped Jessica Harlow , a self-made style guru propelled into fame by her YouTube channel, which boasts over 587,000 subscribers. YouTube—home of cat videos, double rainbows, and maniacally laughing babies—has become a hot spot for Harlow and other personalities who have earned significant followings. Be Consistent.

Youtube 40

Youtube Video Marketing Planning Advertising Agencies 40

Oktopost

MAY 20, 2021

Listen to the Podcast: Or Catch Us on YouTube: For more mind-blowing conversations on the challenges confronting legal marketers and to keep up with the show everyone is talking about this year, subscribe to Radically Transparent for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , YouTube and Oktopost on LinkedIn.

Work Management 62

Work Management B2B Thought Leadership Marketing Management Advertising Agencies 62