Paul Gillin

FEBRUARY 22, 2011

In order to get the most out of CRM, everyone in the organization who touches customers must be part of the record-keeping process. In any case, the bigger issue for most companies isn’t whether their CRM is social but whether they are even using CRM correctly in the first place.

CRM 50

CRM Marketing Management Organization Salesforce.com 50

Paul Gillin

AUGUST 20, 2013

Here’s his advice for dealing with each of these anti-social behaviors in order. Sales pros are naturally competitive, so make the process of building social capital a game. Make the process of building social authority a game and let the instincts of your sales people take over from there. Reluctant to share?

Social Media 50

Social Media Training Media Opinions 50

Paul Gillin

JUNE 4, 2010

The entire process is open. Abstract to the level of basic human needs in order to understand behavior. In the days of broadcast, markets were abstractions created by advertising. Now they are real and social. Transparency is now an imperative. For example, on Wikipedia you can always find out why an item of information is there.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

OCTOBER 31, 2011

Language processing is a way to do that. Ferrucci : We need all three, but in order, it’s researchers, data, machines. Parallel is processing is important, but it’s less important than smart people. With respect to people, there’s a tremendous amount of innovation that needs to be done. We learn from the results of what we do.

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

SEPTEMBER 8, 2010

As market forces turned that business into a commodity, they were forced to shed often very large businesses in order to remain viable. It was an agonizing process, but the companies that survived it are more diversified and better prepared for the future.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

SEPTEMBER 23, 2010

If you piss off one of your speakers in the process, that’s okay, as long as you’re fair to everyone. You sometimes have to be rude right back to get them to restore order. I often get anecdotes from these three-minute discussions that I can use in introductions. Be in control. You are the conductor, the ringmaster and the emcee.

Tips 50

Tips Conference Rules Tactics 50

Paul Gillin

JUNE 24, 2010

We believe that many social marketing programs can be justified, but the process requires discipline and careful documentation. In order to compute return, you need to think in financial terms. That means involving more than just the sales force in the process. You can then see where they rank in order of value to your business.

ROI 50

ROI Paid Content Social Marketing Webcast 50