DiscoverOrg

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9 B2B Sales Closing Techniques You Can Use Today

DiscoverOrg

To make customers feel good about the sale, throw in three freebies, in this order: additional support. If you’re talking with the decision maker,” Quiring suggests, “make sure all the steps are accounted for, in reverse order, from now until you reach a signed contract. The Rule of Three. Wernke likes to use the Rule of 3.

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Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

DiscoverOrg

DiscoverOrg, we did this by getting sales and marketing in the same room to “whiteboard” the lead process. We defined each stage of the process together, and created a common language in order to clarify and increase communication between the two departments. Create a pipeline of ideas that align with your innovation strategy.

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What You Can do TODAY to Build Sales Pipeline This Quarter

DiscoverOrg

Just like exercise and eating your vegetables, building sales pipeline means doing the hard things now in order to reap a future reward. Guide the decision process. Buyers are already mid-way through their buying process before they ever engage with a salesperson. It starts today.

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Whiteboard Wednesday: 5 Steps to Overcome Sales Objections (Steve Bryerton)

DiscoverOrg

Objections are something we hate hearing in sales – but if we’re honest with ourselves, we realize that in order to sell effectively, we have to hear objections during a sale cycle. In order for us to be effective here, getting an objection is a good thing. We’re going to focus on overcoming objections in five steps.

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9 B2B Sales Closing Techniques You Can Use Today

DiscoverOrg

To make customers feel good about the sale, throw in three pieces of value, in this order: additional support. If you’re talking with the decision maker,” Quiring suggests, “make sure all the steps are accounted for, in reverse order, from now until you reach a signed contract. The Rule of Three. additional product and services.

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The Data Will Bring Us Together: Relationship Therapy with Sales and Marketing

DiscoverOrg

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! In order to get aligned around lead qualification, conversion goals, and other metrics – sales and marketing must find common ground.

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Account-Based Everything: Is it Time for a New Territory Analyst Manager Role?

DiscoverOrg

My manager liked the approach and asked me to present the process to the entire sales team. I presented a process that looked something like this: Step one: Create a list of all accounts in my territory that currently did business with us. This resulted in a nicely ordered list of accounts. Salespeople aren’t data experts.