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EU hits Meta with $414m fine over advertising practices

Martech

The Irish data privacy board has imposed a fine of 390 million Euros ($414 million) on Meta over advertising practices that are illegal under European Union law. Rather, it has set out a three month deadline for Meta to tell them the changes they will make. Why we care. The reaction of marketers to this news might be mixed.

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The ethics of AI-powered marketing technology

Martech

How can marketers balance innovation and privacy? The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products.

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The Benefits of Ai-Powered Lead Generation For Your Business With Data Privacy

Valasys

People’s unique personalities and needs mean that not everyone is cut out to be in charge. For a business to generate leads, it needs to advertise or use social media to promote the product or service. Advertisers can target their ads based on past search terms, regularly visited locations, and other factors.

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Privacy Policy Compliance & Optimization Check-up for Website Owners and Advertisers

ClearVoice

Or maybe when you’re filling out forms, you’re suddenly seeing a checkbox at the bottom of many of them, asking you to acknowledge their policies? As a result, many website owners and advertisers have made sure they have a privacy policy that covers what it needs to cover — plus maybe a cookie acceptance pop-up, for good measure.

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How did marketers let GDPR happen?

Biznology

I have been asking them the same question for the last three years, “If people are really getting creeped out by the way marketers are sneaking around with their data, how come no one has started a business around data privacy?” If everyone is so excited about lack of privacy, why hasn’t some clever entrepreneur made one?

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Build An Ark Just like your 8 steps to a social media strategy , no one person can manage the entire SMS strategy. We had a cross-functional team that included members from teams responsible for retail, in-store signage, digital creative, email, IT, social media, promotions, the discounts budget, as well as 2 external teams.

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3 Legal Steps Podcasters Often Forget About

ConvertKit

Search engines like Google and social media platforms are a great place to see if the name is already in use. It is really important that you not only purchase a license but understand its terms so you know your permitted uses. Privacy policy. Terms and conditions. Payment terms. Time for research!