Litmus

OCTOBER 28, 2022

Look at your open rate at the destination level. Jeanne Jennings (General Manager, Only Influencers ), Lauren Meyer (CMO, SocketLabs ), Elizabeth Jacobi (Founder, MochaBear Marketing ), and Luke Glasner (Principal, Glasner Consulting ) hosted an interactive quiz with tips on how to elevate your email metrics game.

Open Rate 83

Open Rate Privacy Protection Marketing Management Click Rate 83

Martech

SEPTEMBER 22, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. iOS 15 and letting go of open rates. It’s a day of rejoicing for those like Ryan who have advised marketers for years not to over-value the open rate. Read more here.

Marketing Automation Services 122

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 122

Porch Group Media

NOVEMBER 23, 2021

In this webinar, we dive into what these privacy updates mean for your marketing, in particular email, and how you should respond. Sign up for our marketing tips and resources: Thank you! You’ll be the first to know when we post more great marketing content!

Privacy 52

Privacy Webinar Metrics Privacy Protection Paid Search Agency 52

Vision6

AUGUST 23, 2021

Hyper-personalised content has greater relevance to subscribers, and relevant content is a key factor in everything from click-through rates to customer retention. FOR MORE PERSONALISATION TIPS, Read our blog: 4 Tips to Improve Your Email Marketing With Personalisation. . Understand your triggers.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Litmus

SEPTEMBER 20, 2022

If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Our Email Analytics Survival Guide covers all the alternate KPIs you can use to measure success, aside from the open rates.

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101

Litmus

JULY 8, 2021

Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Conversions and conversion rate. What about the open rate? Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. Opens and open rate.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Litmus

JULY 28, 2021

Especially since as much as 24% of respondents look at the preview text first when deciding to open an email. Autoplicity saw almost an 8% increase in their open rates when they started using preview text. And WeddingWire saw a 30% increase in click-through rates by testing theirs. We’ve got more tips up next.

Click Rate 120

Click Rate Privacy Protection Paid Search Agency Open Rate 120

Navigate the Channel

JANUARY 3, 2024

Optimize for Mobile With most email opens occurring on mobile devices, not optimizing for mobile is a serious mistake. We’re almost at the official tipping point in 2023 where mobile surpasses desktop, and HubSpot found that 46 percent of all email opens now occur on mobile. Every For more tips, go here.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Porch Group Media

NOVEMBER 10, 2022

43% of marketers are changing how they measure email performance because of Apple’s Mail Privacy Protection, and 24% aren’t making any changes for now. The most significant way that email marketers adapted to recent data privacy changes was by prioritizing different KPIs. Personalized emails deliver 6x higher transaction rates.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Litmus

JUNE 17, 2021

Use it to get your subscribers’ attention and your emails opened! And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Data by Yes Lifecycle Marketing has shown that personalizing subject lines can increase open rates by 50% !

Open Rate 116

Open Rate Tips CAN-SPAM Click Rate 116

Salesforce Marketing Cloud

APRIL 15, 2024

Some are happy to see an open rate of over 20% on a campaign, while others may consider a click rate higher than 10% to be the mark of success. How should you consider email open metrics? While Apple MPP and caching make an open-rate-only strategy unreliable, it’s still a huge piece of the puzzle.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Litmus

SEPTEMBER 30, 2022

Don’t rely on open rates as your engagement metric. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in.

Webinar Metrics 99

Webinar Metrics Email Marketing Deliverability Work Management 99

Scoop.it

NOVEMBER 3, 2022

Here are some Holiday email marketing tips that will let you stay ahead of the curve. Avoid resending the emails to non-openers automatically. As Apple has launched Mail Privacy Protection feature, the open rate might not get tracked correctly and it can lead to too many unnecessary communications.

Email Marketing 93

Email Marketing Tips Planning Deliverability 93

Litmus

MARCH 29, 2022

When Apple’s Mail Privacy Protection (MPP) came into effect last fall , email marketers in all industries were made to reconsider their entire analytics strategy. We had advance warning that MPP would impact open rates, but we didn’t know when or to what extent until it happened. Consider the impact of overall engagement.

Email Marketing 82

Email Marketing Privacy Protection Open Rate Click Rate 82

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Track engagement with metrics other than open rates.

Privacy 103

Privacy Opt-out Contingency Planning Opt-in 103

Litmus

JULY 20, 2021

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement. Here’s how to calculate this: Open rate = (number of emails opened / number of emails delivered) x 100.

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135

Litmus

JULY 7, 2021

There’s also the tricky little Apple Mail Privacy Protection detail you’ll need to contend with starting in 2021. Since you might not have as much insight into open rates this fall for Apple Mail users, you need to start choosing your metrics and strategy carefully. Choose your holidays.

Planning 105

Planning Deliverability Privacy Protection Email Campaigns 105

Outgrow

JUNE 15, 2022

Greater Focus on Privacy. The announcement of Apple’s Apple’s MPP (Mail Privacy Protection) heightened awareness about the privacy concerns of email users across the globe. Here’s an email from Hover that conveys their respect for their subscriber’s privacy. . Here’s how it looks. With MPP in effect: 1.

Email Marketing 98

Email Marketing Trends Outgrow Budget Programs 98

Litmus

APRIL 4, 2024

Email is still one of the best marketing channels for ROI—for every $1 email marketers spend on email, they receive $36 in return —so if you’re not seeing the full potential of what email can do for you, you may want to try some of these tips from experts from Constant Contact , HubSpot , and Mailchimp : 1.

Email Marketing 95

Email Marketing Deliverability Tips Work Management 95

Litmus

DECEMBER 20, 2023

click-through rate (CTR) , higher than our average for regular emails like Litmus Weekly 38.5% average open rate (on par with our usual email campaigns) 26.9% Let us know how it goes—and if you have any questions, tips, or tricks—at hello@litmus.com. Surprisingly, a good chunk DID come back and check out the email.

Rules 84

Rules Template Display Tagging 84

Martech

SEPTEMBER 30, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Did you think open rates would drop? With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data.

Multi-Touch Attribution 88

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 88

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. Expert Tip: Focus on large changes. Expert Tip: Once you know your sample size and how long you should run your test, you need to set your testing priorities. Expert Tip: Be prepared to fail.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. Expert Tip: Focus on large changes. Expert Tip: Once you know your sample size and how long you should run your test, you need to set your testing priorities. Expert Tip: Be prepared to fail.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Vision6

MARCH 8, 2022

With Apple’s Mail Privacy Protection cementing the death of open rates, marketers are more than ever turning to the next best thing to measure engagement…click-through rates. And what better way to boost your click-through rates than by using gifs to spice up your emails. Use them wisely.

Privacy Protection 52

Privacy Protection Opt-out Opt-in Click Rate 52