markempa

JUNE 28, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Customer Experience Matrix

MAY 18, 2007

The paper, from Manticore Technology , recommends five best practices for business marketing: (1) define a unified marketing and sales pipeline; (2) deploy an integrated marketing and sales platform; (3) measure pipeline activity; (4) automate lead nurturing; and (5) focus on the top of the funnel.

Manticore 120

Manticore Online Lead Generation Lead Generation Vtrenz 120

Lead Forensics

APRIL 3, 2024

We often hear people say that their goal is simply to bring in more leads. You don’t want just any old lead. You want the right kind of leads. Your goal should actually be to generate more of the kind of leads. Let’s assume you’ve done your homework and you know what a good lead looks like for you.

Top of Funnel 52

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 52

Lead Forensics

APRIL 3, 2024

We often hear people say that their goal is simply to bring in more leads. You don’t want just any old lead. You want the right kind of leads. Your goal should actually be to generate more of the kind of leads. Let’s assume you’ve done your homework and you know what a good lead looks like for you.

Top of Funnel 40

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 40

SalesGrape

OCTOBER 10, 2023

Telemarketing vs. Digital Marketing: Which Drives Better B2B Leads? In today’s competitive business landscape, generating high-quality leads is crucial for the success of any B2B company. With the rise of digital marketing strategies, many businesses have shifted their focus towards online lead generation techniques.

Telemarketing 86

Telemarketing Paid Content Sales Qualified Leads B2B Marketing 86

Lead Forensics

NOVEMBER 23, 2023

The good news is, get it right and your website could quickly become your most valuable lead generation asset. Here, we’re going to share with you the secret behind creating a great lead generation website and everything you need to think about. What makes a great lead generation website?

Lead Generation 52

Lead Generation Marketing Websites Generation Lead 52

Go Beyond SEO

JUNE 21, 2023

You had an exciting take-off to your business but now you are watching those sales numbers stagnate while your competitors seem to be raking in business left and right. Or maybe you feel like you are putting way too much time and money into seeking out leads and landing sales. In other words: lead generation.

Lead Generation 78

Lead Generation Efficiency Sales Qualified Leads Generation 78

Go Beyond SEO

JUNE 21, 2023

You had an exciting take-off to your business but now you are watching those sales numbers stagnate while your competitors seem to be raking in business left and right. Or maybe you feel like you are putting way too much time and money into seeking out leads and landing sales. In other words: lead generation.

Lead Generation 78

Lead Generation Efficiency Sales Qualified Leads Generation 78

Oktopost

MARCH 2, 2020

Digital marketing activities traditionally include components like websites, newsletters, social media pages, and other online lead acquisition and nurturing tactics. . The role of digital marketing in driving sales and business growth is obvious. More customers means more sales which means more profits. The answer is no.

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

Valasys

FEBRUARY 20, 2023

What proportion of leads that go into your sales funnel become customers? You might gain from targeted lead generation if your lead-to-customer conversion rate dissatisfies you. Too many low-quality leads entering your sales funnel is the likely cause of poor sales conversion rates.

Lead Generation 40

Lead Generation Sales Qualified Leads Ideal Customer Profiles Lead Scoring 40

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool?

Marketing Automation Services 124

Marketing Automation Services Budget Programs Enterprise Management Work Management 124

Hinge Marketing

MARCH 8, 2021

As shown in Figure 3, a shortage of top talent continues to be a leading business challenge for GovCon firms—one potentially exacerbated by heightened concern over compensation costs and a strong demand for specialized skills by governments at the federal, state, and local levels. GovCon was different. Does digital marketing really work?

Peer-to-peer 98

Peer-to-peer Marketing Automation Services Work Management Marketing Management 98

Marketing Insider Group

MAY 12, 2010

Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Marketing needs to be the engine to identify qualified leads for sales. Customers decide when and how to engage with us in the buying journey. Why is this important?

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

PureB2B

JULY 25, 2016

With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods have completely passed their prime. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

markempa

FEBRUARY 2, 2010

Have you wondered about where you should put your online lead generation budget into search engine optimization or paid search? Do these findings match up with your experience with using search for lead generation? Check out this new chart by. What do you think?

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Lead 120

Oktopost

JULY 30, 2020

Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. Why use webinars in 2021? Not convinced webairs are right for your funnel?

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

SmartBug Media

NOVEMBER 3, 2020

For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Without knowing which of your campaigns are driving sales, you don’t know which marketing channels you should be adding budget to or subtracting budget from.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Fount Media

MAY 16, 2021

Lead generation should be the first step in your B2B email marketing strategy. That means getting in the right leads from the beginning so you can customize your message to the company you’re talking to. As a result, all of their leads are placed in the same sales cycle. Provide lead magnets.

Marketing Budget 52

Marketing Budget Ad Building B2B Sample 52

PureB2B

JULY 25, 2016

With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods have completely passed their prime. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected.

Lead Generation 48

Lead Generation Sales Qualified Leads Generation Lead Scoring 48

markempa

MAY 2, 2008

In the complex sale, the length of the buying cycle makes the connection between on-the-web activity and the off-line decision to purchase much more difficult to trace. So the challenge is connecting our website data (analytics), with marketing data (inquiries and leads) with the sales process and revenue (closing the loop).

Lead Generation 120

Lead Generation Analytics Generation Lead 120

Outgrow

FEBRUARY 14, 2023

A Guide to SaaS Lead Generation- 11 Strategies + 4 Tools Generating leads is one of the foremost needs for any SaaS business. And while a SaaS model could be extremely profitable and low on maintenance, SaaS lead generation can be a tricky task. What Is SaaS Lead Generation? Set S.M.A.R.T

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

Marketing Insider Group

AUGUST 17, 2015

Do you want to generate more leads from buyers shopping only on price –OR– from prospects looking for your help? It’s no secret that the nature of lead generation and sales is changing. The sales person could use that as leverage with the buyer to influence the whole sales process. Your Buyer Persona.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

ViewPoint

DECEMBER 20, 2011

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. Inside sales. Lead generation. B2B marketing and sales strategies and tactics. Outsourcing lead generation.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

Hubspot

MARCH 12, 2019

Online lead generation is difficult. Optimize your lead generation pathways on your site. Optimize your lead generation pathways on your site. This article will cover lead generation software and tools that help you reduce friction and increase the conversion rate of website visitors to leads.

Lead Generation 100

Lead Generation Tools Generation Lead 100

B2B Marketing Traction

MARCH 23, 2012

Up until as late as 2005, I did think a valid strategy for a company with no presence on the web was to jump start online lead generation with PPC. If you do have PPC campaigns running, make sure that someone is not only monitoring traffic but also measuring conversions (sales). Readers – what do you think?

PPC 100

PPC B2B Marketing B2B Online Lead Generation 100

Marketing Insider Group

AUGUST 26, 2015

This trust is what leads to sales. Back in 2007, I joined SAP to run an online lead generation program. The aim was to get more high-quality leads for sales. The natural instinct of the business was to push product brochures, thinking this would provide a smaller number of more highly-qualified leads.

Top of Funnel 100

Top of Funnel Content Marketing High Quality Lead B2B Thought Leadership 100

Versium

JUNE 12, 2018

August 15, 2016 – Versium , a leading provider of automated predictive lead scoring solutions for marketing agencies and enterprises, today announced it will be exhibiting at LeadCon New York , taking place at the New York Hilton, August 22-24. Versium is a leading provider of automated data technology solutions for marketers.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Automation 40

Valasys

FEBRUARY 22, 2019

Before an effective connection can be made by the sales team with a prospect, there needs to be someone who should be able to establish an appointment for both the sales rep and the customer in order to help the sales call to take place. Don’t rush into a sales pitch immediately when calling a prospect.

Cold Calling 45

Cold Calling Enterprise Management Work Management Lead Ranking 45

ATAK Interactive

MARCH 13, 2017

For some, this means that an interested customer can enter their information into a form to send an inquiry to your sales team. Google analytics can be used for SEO, but it can also provide information about the paths visitors take on your website, and how they take the actions that your organization needs for online lead generation.

Marketing Websites 84

Marketing Websites Advertising Agencies Paid Search Agency Marketing Analytics Tools 84

ATAK Interactive

JULY 29, 2019

I knew that a good-looking sign, the need for refreshment, and an affordable price of 50¢ a cup were what I needed to make the sale. Sure, seems like a great way to generate leads and get people to like you. That type of exposure helps us get more Inbound leads. Seemed easy enough to get the hang of, right? Okay… got it.

Paid Search Agency 78

Paid Search Agency Work Management Digital Marketing Funnels Top of Funnel 78

Valasys

APRIL 10, 2020

Building a personalized account-based marketing strategy has several benefits, including the following: Establishing a well-defined and succinct list of target accounts defined cumulatively by the marketing and sales teams. It helps in developing account-specific insights and in generating specific contacts for those accounts.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Hinge Marketing

JANUARY 5, 2016

Now I’m not saying get rid of your business developers and go strictly online, however, you need to find the right balance for your firm because the AEC firms growing by 20% annually have a healthy mix of online marketing and traditional sales efforts. SEE ALSO: 7 Top Trends to Impact AEC Marketing in 2016.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 48

ClearVoice

JUNE 11, 2020

So, if you’ve had a new baby and are submitting insurance forms online to get the little one coverage, that social security number could be exposed. The LifeLock landing page does finish with some sales copy, which is fine by me. Once they’re hooked, it’s like any other sales funnel.

Work Management 82

Work Management Marketing Management Marketing Automation Services Top of Funnel 82

ATAK Interactive

APRIL 9, 2017

For some, this means that an interested customer can enter their information into a form to send an inquiry to your sales team. Google analytics can be used for SEO, but it can also provide information about the paths visitors take on your website, and how they take the actions that your organization needs for online lead generation.

Marketing Websites 60

Marketing Websites Advertising Agencies Paid Search Agency Marketing Analytics Tools 60

ATAK Interactive

APRIL 9, 2017

For some, this means that an interested customer can enter their information into a form to send an inquiry to your sales team. Google analytics can be used for SEO, but it can also provide information about the paths visitors take on your website, and how they take the actions that your organization needs for online lead generation.

Marketing Websites 60

Marketing Websites Advertising Agencies Paid Search Agency Marketing Analytics Tools 60

ATAK Interactive

APRIL 9, 2017

For some, this means that an interested customer can enter their information into a form to send an inquiry to your sales team. Google analytics can be used for SEO, but it can also provide information about the paths visitors take on your website, and how they take the actions that your organization needs for online lead generation.

Marketing Websites 60

Marketing Websites Advertising Agencies Paid Search Agency Marketing Analytics Tools 60

LEADership

AUGUST 7, 2015

This week’s infographic comes courtesy of Direct Marketing News and combines two of my great passions: lead generation and golf. The infographic addresses the perceptions that 300 marketing, sales, and business professionals held when it came to their own lead-gen efforts. increased sales revenue (at 58%).

Lead Generation 40

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 40