Anything Goes Marketing

JANUARY 26, 2010

Because the process is automated, with marketing automation, you just need to define your list criteria and business rules once and the program manages the rest for you. For example, if you’re sending a newsletter, you may have a corporate email address such as newsletter@company.com as the address the newsletter is coming from.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Anything Goes Marketing

MARCH 24, 2009

This can be in the form of a newsletter, webcast, blog or podcast. Tags: lead nurturing B2B Sales process lead management. Here are some additional tactics to consider: Ensure that marketing is communicating any activities that it’s partaking in to the rest of the company along with the results.

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Anything Goes Marketing

OCTOBER 3, 2006

It basically explains that when people are at the beginning of the sales cycle, they're just looking for information so provide people a way to sign up for your newsletter or a link to a whitepaper. Tags: email marketing B2B lead generation Sales process search. Don't expect them to sign up for a free consultation.

Paid Search Agency 100

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Anything Goes Marketing

DECEMBER 13, 2007

Check out how this is done on Delivery Monitor after you sign up for their newsletter. Tips for Your Unsubscribe Confirmation Pages Stefan Pollard continues to write some brilliant posts on the unsubscribe process. He recommends making this a two step process. Use an audio confirmation clip on your confirmation page.

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Anything Goes Marketing

DECEMBER 12, 2006

In this way, my blog is similar to the thinking process that an e-marketer goes through on a daily basis (or should be going through!!) : " What actions that I take will drive traffic to my site and increase conversions. This caused a bit of a traffic spike and I thought my blog was broken. Why is that?

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Anything Goes Marketing

JUNE 29, 2009

This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. A personalized approach facilitates this process.

Tactics 100

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Anything Goes Marketing

APRIL 5, 2009

By transactional email, I’m referring to the automatic email that you receive when you sign up for a newsletter or download an e-book. Follow up emails that are part of the welcome email campaign may include sending the latest newsletter, or key videos and/or documents based on the information provided. New customer program.

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Anything Goes Marketing

APRIL 7, 2010

In today’s B2B purchase process, the marketer is no longer in charge. What is recommended is to map out the content that prospective buyers would be interested in at various stages of the sales process and automate the delivery of this communication. Therefore, marketing organizations can no longer use this statement as a crutch.

Ad Frequency 100

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Anything Goes Marketing

JULY 18, 2007

If you think waaaaay back, there was a time when all newsletters and white papers were sent by mail. What you need to do is to automate this process so that you can easily send out direct mail pieces in a "just in time" format. I like to read a white paper on actual paper! You may even want to restrict who is sent a direct mail piece.

Online Marketing 100

Online Marketing Lead Qualification Top of Funnel Paper 100

Anything Goes Marketing

MARCH 7, 2007

By lead nurturing , I mean such practices as sending regular newsletters that demonstrate the expertise of the company in a particular industry inviting a prospect to a webinar and/or live event that provides tips to the target market and portrays you as a leader in your space. This is crucial. Indicators of Future Lead Generation.

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Anything Goes Marketing

MARCH 18, 2007

Therefore a phone number may not be needed if someone is registering to receive your newsletter. That's Great - You Still Haven't Mentioned Anything About Qualifying Leads If you're getting too many crappy leads coming in I would recommend automating your lead qualification process. All that may be needed is an email address.

Lead Qualification 100

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Anything Goes Marketing

SEPTEMBER 28, 2006

I've also seen others use search queries as part of an automated lead qualification process. If you do, think about including some small marketing messages such as a link to an upcoming webinar or event, a link to the latest copy of your newsletter, or a link to your new product/service offerings.

Search Marketing 100

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Anything Goes Marketing

AUGUST 7, 2007

Make the registration process as easy as possible. Let's get even simpler: I just signed up to receive your newsletter. For example, if it's a webinar that people are signing up for, provide a pic of the person who is going to speak. If it's a contest for an IPhone, show an IPhone. They are sent every three weeks.

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Anything Goes Marketing

FEBRUARY 21, 2009

In this post, I want to concentrate on the use case in which a user either signs up for a newsletter or to access resources from your website. This type of personalization leads to a much stronger and smoother hand-0ff process between the marketing and sales teams which I described in my last post " Lead Management and Football ".

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