Paul Gillin

OCTOBER 3, 2013

In 2007 I remarked on how big brands were embracing blogging and YouTube , completely unaware of the impending arrival of social networks. Looking back on some of those early columns dramatizes the speed with which things have changed.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

JUNE 4, 2010

The Web is rolling sets of instantaneous, always changing fragmented networks. These networks may be transient or last a lifetime. Network sociality is more like a party than a phone call. The most popular stuff on YouTube is about humans screwing up. This is a completely different model than traditional media.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

JUNE 17, 2010

Technology leaders like Microsoft, IBM and Cisco had hundreds or thousands of employees blogging as early as 2005 and those same companies are now expanding their footprint into social networks like Facebook, YouTube and, overwhelmingly, Twitter.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

NOVEMBER 24, 2010

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., Twitter, social networking sites). Most hyperlinks have been removed because they refer to pages behind Oracle’s firewall. This is a well-crafted policy. The Oracle Social Media Participation Policy applies to. com , wiki. com , forums.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

DECEMBER 18, 2011

Yet another way to connect groups of people over video chat – but Hangouts also enable the chat participants to share and enjoy digital content like YouTube videos in real time. Google+ Hangouts.

Skype 50

Skype Television marketing Amazon User-Generated Content 50

Paul Gillin

JULY 8, 2010

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle . Twitter, social networking sites). Employee names and e-mail addresses have been withheld and I’ve removed links to several documents that are available only behind Oracle’s firewall. The Oracle Social Media Participation Policy applies to.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

JANUARY 24, 2013

This new book comes from Mike Lewis, who is head of marketing at Awareness Networks, a personal friend and one of the nicest guys I know. –Nearly 100% of interactions around content posted to Facebook and Twitter occurs during the first 10 days, but only 34% of interactions around YouTube and WordPress content happens during that time.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

APRIL 13, 2011

It costs nothing and gives you access to the extended social networks of registrants and potential registrants. When someone “likes&# your page, that action is shared with everyone in their network. Create SlideShare and YouTube channels for your event. The average Facebook member has 130 Facebook friends. Post-Event.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

AUGUST 6, 2012

Awareness Networks just announced a tool that takes an intelligent and customized approach to influence assessment. Awareness doesn’t extract data from social networks directly but rather works with Gnip , a company that has license agreements with most of the top social networks to distribute their content.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

NOVEMBER 28, 2011

As I began prodding my network of CIO contacts, I learned that this was not unusual. Most CIOs are taking an attitude of, at best, benign neglect toward social networks. A large percentage of them are still actively blocking employee access to sites like Facebook and YouTube. Same Old Song and Dance.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

FEBRUARY 20, 2013

500 use at least one of the tools studied, which include blogs, Facebook, LinkedIn, YouTube, Pinterest and Foursquare. The Center for Marketing Research at the University of Massachusetts Dartmouth is out with its latest survey of the Inc. 500′s use of social media , and once again small companies outpace large ones.

Social Media 50

Social Media Studies Media Linkedin 50

Paul Gillin

MARCH 9, 2012

Assumptions are breaking down, however, thanks to a willingness to change and the success of campaigns like last year’s Old Spice “ The Man Your Man Could Smell Like ,” which combined traditional TV advertising with a brilliant series of companion videos on YouTube.

Peer-to-peer 50

Peer-to-peer Paid Search Agency Sample Impressions 50