Sword and the Script | B2B

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. And that’s the theme for this week’s Unscripted Marketing Links (UML). 1) What is storytelling? 1) What is storytelling? To understand storytelling, you have to understand what makes a good story.

Storytelling 79

Storytelling Examples PR Trigger Marketing 79

Trade Press Services Newsletter

APRIL 4, 2024

As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program. To captivate and engage the audience, focus on storytelling. Broaden the show’s marketing reach. Preparation is key.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Guest post by Nina Petrov.

Webinar Metrics 311

Webinar Metrics Demand Work Management Video Marketing 311

EveryoneSocial

MARCH 8, 2021

If you want to thrive in your career, one of the best things you can do is build a strong personal brand strategy. It will help with networking, gaining trust within your industry, and standing out from others in your field. What is a Personal Brand Statement? Why is a Personal Brand Statement Important? Darrell Franklin.

Examples 119

Examples Personalization Brand Identity Branding 119

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

Social Media 238

Social Media Allocation Social Marketing B2B Marketing 238

Martech

APRIL 26, 2024

It may create immersive, interactive and personalized experiences beyond anything we can now imagine. This is why it’s essential CEOs and brand leaders recognize the profound connection between storytelling and technology. Learning from Viewers: Improving storytelling techniques or game mechanics by analyzing user interactions.

Marketing AI 106

Marketing AI Storytelling Content Budget Programs 106

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

EveryoneSocial

DECEMBER 8, 2020

Branding used to be just for businesses — a key part of a company’s strategy for building awareness and gaining increased market share. . So they would be wise to invest in their employees’ personal brands if they really want to see amplified results. Advantages of Employee Personal Branding.

Personalization 98

Personalization Brand Identity Branding Paid Search Agency 98

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” He adds that, in today’s consumer-centric landscape, it’s crucial for marketers to “move beyond product narrative and transform content marketing to address customers’ wants and needs.”. Finding storytellers.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Marketing Insider Group

OCTOBER 18, 2023

Would you like to attract the kind of passionate fanbase that the cable news networks have? Then, you should work with your marketing team on adding more journalistic content to your mix. Storytelling in content marketing makes the information more compelling than a bland statement of the facts.

Top of Funnel 270

Top of Funnel Tips Content High Quality Lead 270

Contently

JANUARY 24, 2022

Both personal and professional resolutions have one thing in common: in order to stand a chance at success, they need to include measurable goals and a plan-of-action. How Dell Perspectives Grew Its Audience 200 Percent and Launched a Digiday Award Winning Content Site Through Bold Impact Storytelling.

Case Study 196

Case Study Case Studies Studies Brand Identity 196

Trade Press Services

APRIL 29, 2024

The extended networks of employees and other stakeholders are just as important in building sustainable organizations. Professional networks go beyond liking and sharing posts on social media. Here are five ways to foster a professional network that makes a positive impact: 1. Join relevant associations and networking groups.

B2B Thought Leadership 76

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 76

Oktopost

MARCH 16, 2023

Want to hear more from renowned B2B marketing leaders? Episode Summary B2B video marketing has evolved significantly over the last few years, driven by changes in technology, consumer behavior, and industry trends. David also produced a multi-million-dollar docuseries that sold to Complex Networks. Catch all episodes here.

Video Marketing 126

Video Marketing B2B Marketing & Strategy Transparency 126

Contently

MAY 13, 2020

Marketers slap together a deck and say their piece in front of a small audience. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. Is our marketing automation platform linked with our web conferencing account? Storytelling that stands out.

Storytelling 218

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 218

Heinz Marketing

MAY 7, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Your LinkedIn Network’s huge! Finding success with networking focuses on the well-tended relationships developed as you get there. 3 Reasons Why Brand Consistency Matters.

Brand Identity 88

Brand Identity Branding Storytelling B2B 88

Content Standard

FEBRUARY 21, 2019

And in many ways, marketing has always played a game of catch-up throughout its development—with social media Stories being the latest step for marketers to learn and utilize in this long, complex dance. It’s a huge opportunity, for sure, but one in which most marketing teams simply aren’t built to handle.

Social Media 97

Social Media Storytelling Media Marketing & Strategy 97

Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. What Are 2023’s Biggest Marketing Challenges? Image Source: Precedence Research.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

KoMarketing Associates

NOVEMBER 20, 2013

My first week back, I was eager to see what I’d missed in the world of B2B content marketing during my time away. What types of resources were B2B marketers using to find (and discuss) the latest in content marketing? The best way to tell an effective content marketing story is to know who you’re writing it for.

Storytelling 120

Storytelling B2B Marketing Content Marketing B2B 120

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. But that future may not be far off.

Marketing AI 359

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 359

Vidyard

JUNE 8, 2020

Winning video campaign delights the audience with creative storytelling and hyper-personalization that brings each viewer into the story. Vidyard’s Award-Winning Personalized Video Campaign. Unwrapping a Telly Award Winning B2B Video Marketing Campaign: [link] . More Information. About Vidyard.

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

ClearVoice

MAY 14, 2024

Content production is collaborative, not a one-person show. Only 73% of marketers have a content marketing strategy in palace. You need an entire crew of talented people working toward one common goal: craft clear, compelling content that achieves the desired results. Solid research.

Effectiveness 52

Effectiveness Content Paid Social Agency Work Management 52

Rev

DECEMBER 8, 2017

As we’ve discussed before, AI will have a huge impact on marketing, those that focus on quantity over quality will begin to start falling by the wayside. Here’s why: The Art Of The Storyteller. Everyone loves a good storyteller. Because their network already puts you ahead of the competition.

Storytelling 60

Storytelling Word of Mouth Best Practices Ideal Customer Profiles 60

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Trends 86

Trends Advertising Agencies Paid Search Agency Top of Funnel 86

Martech

JULY 5, 2022

Volumetric storytelling is what we are talking about. This technology is still in the “proof of concept” stage, with some tentative efforts at marketing. I would define volumetric storytelling as deployed in AR or VR and leveraging 360-degree photography to produce a 3D model made through volumetric capture or motion capture.”

Planning 115

Planning Storytelling Advertising Agencies Paid Search Agency 115

Marketing Insider Group

JULY 27, 2021

Advancing computer technology in the 1980s accelerated AR and VR tech developments and by the 90s people could buy VR headsets to use at home or watch sports games on networks using AR to enhance viewing. Content marketers can use AR and VR to jump from simply telling a brand story to putting customers right in the middle of it.

Terms and Conditions 356

Terms and Conditions Content Marketing Management Interactive Marketing 356

Vidyard

FEBRUARY 15, 2022

In its fifth year, the VIB awards recognize innovative businesses and sales professionals who are using video to transform the way they sell, market, and collaborate in an increasingly virtual world. The Video Mastery Awards recognize teams using video to reimagine how they market, sell, and collaborate in a digital-first world.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

Adobe Experience Cloud Blog

APRIL 25, 2017

Author: Ellen Gomes It’s day two at Marketing Nation Summit and the pace of interesting content and conversations—from the keynote, to a bustling expo show floor, to fantastic breakout sessions—has not slowed down. Educating the Future of Marketing. The Art of Storytelling. Win the Heart and Mind of Your Customer.

Storytelling 103

Storytelling Planning Marketo Brand Identity 103

Content4Demand

SEPTEMBER 21, 2018

Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito. The network behind Dirty John is at it again. by Alicia Esposito, Content Strategist. Dr. Death (#1).

Storytelling 41

Storytelling Lead Ranking Aggregators Buzz 41

Launch Marketing

APRIL 5, 2018

It might be because of shared values, like TOMS Shoes’s commitment to give back to society, an inspiring entrepreneur story like AirBnB’s founding, or simply a connection to a brand that has been able to leverage storytelling to connect and appeal to consumer emotions. What is Storytelling? Why storytelling in B2B marketing?

Storytelling 48

Storytelling Effectiveness Brand Identity Branding 48

Sprout Social

AUGUST 2, 2022

One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Brand storytelling.

Youtube 135

Youtube Trends Marketing & Strategy Content 135

Thinkers360

FEBRUARY 16, 2024

We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! 5 Maria Villablanca Future Insights Network Contact Maria Villablanca Score: 55.87 35 Sarah Scudder Marketing Maven Contact Sarah Scudder Score: 33.98

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Vidyard

JUNE 8, 2020

Vidyard’s Award-Winning Personalized Video Campaign Vidyard’s marketing campaign goals were simple: surprise, delight, and share their appreciation for their customers and followers during the holiday season with a memorable video that recipients would actually want to share.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

Bluetext

MARCH 26, 2021

Picture this: You’re a cybersecurity expert with a next-generation product or service, and you’re looking for a way to get your message into the market uniquely. You’ve been researching for hours and finally come across the perfect blog post – one about why brand storytelling is critical in cybersecurity (hint: you’re reading it).

Storytelling 26

Storytelling Brand Identity Branding Paid Search Agency 26

Trade Press Services

FEBRUARY 26, 2024

For many years, “creating enough content” was cited by marketers responding to the Content Marketing Institute’s annual State of Marketing survey as their top challenge. In 2024, however, the top challenge for marketers has changed. A whopping 90 percent of B2B marketers use social media to distribute content.

Trends 102

Trends B2B Thought Leadership B2B Thought Leadership 102

Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

Marketing Strategy 195

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 195

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. Can you tell us about your current role as SVP, Audience Development at Complex Networks? We certainly don’t.

Storytelling 46

Storytelling Paid Content Advertising Agencies Mobile Advertising 46