Biznology

AUGUST 8, 2016

90% of marketers say social media is important to their businesses. 68% analyze their social media activities. Only 41% are able to measure their social activities. Social Media Examiner ). Many providers have created tools to facilitate analysis of social media channels.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Statistics 85

Statistics Video Marketing Work Management Paid Search Agency 85

Biznology

SEPTEMBER 21, 2016

Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. These folks are paving the way for marketing on these evolving channels. This month we speak with Tory Starr , Director of Social Media at WGBH. Let’s get to the interview, shall we? INSPIRATION. Welcome Tory!

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 84

Paid Content Campaigns Examples Advertising Agencies 84

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. The consumerization of B2B marketing will continue. Marketing attribution will be more severely challenged. That was around mid-March 2020.

Trends 117

Trends Work Management Marketing Management Advertising Agencies 117

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The Social Activator.

Social Media 144

Social Media Activities Media Skype 144

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 70% of the U.S. billion last year to 2.5

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Martech Advisor

AUGUST 23, 2019

Social media down time is a challenge for any brand. Marketers are forced to reshuffle their schedules, and customers are often left in the lurch. To mitigate the impacts of social media outage (an increasingly common phenomenon), we look at: What marketers can do to prepare for outage scenarios.

Social Media 62

Social Media Contingency Planning Media SMS 62

Buzz Marketing for Technology

OCTOBER 12, 2011

The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. Have your marketing efforts evolved with them? Marketing at the peak of the television era was relatively simple.

Social Media 100

Social Media Social Marketing Advertising Agencies Media 100

EveryoneSocial

JUNE 10, 2020

Below, I’ll explore the concept of brand equity, how it pertains to social media engagement, and tips for maximizing your brand’s equity through employees today. Apple T-Mobile Coca-Cola HubSpot Drift. The Power of Social Media. These social platforms have a huge impact on brand equity. LinkedIn ).

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Biznology

DECEMBER 24, 2012

It is no secret that mobile applications have changed everyday life. People do business, set family reminders, deposit checks, track workouts and spend hours and hours of leisure time in mobile app platforms. Some food for thought: in January of 2011, around 100 billion mobile applications existed. Photo credit: lucamascaro.

Mobile Marketing 80

Mobile Marketing Television marketing Paid Search Agency Small Business Marketing 80

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. 1 barrier to the adoption of AI for marketing.

Marketing AI 117

Marketing AI Training Generation Budget Programs 117

Zoominfo

JUNE 20, 2019

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. We’ve compiled 22 live streaming statistics that will inform and evolve your B2B marketing strategy. Keep reading!

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Biznology

JULY 10, 2018

If you pause for a moment, you will realize that digital marketing is quite amazing. Even twenty years ago, marketing options for a small business included a radio or television ad (if you had the money). Optimize desktop and mobile marketing. Ensure your digital marketing strategy is as efficient as possible.

Tactics 166

Tactics Conversion Mobile Advertising Television marketing 166

Tomorrow People

FEBRUARY 1, 2012

This has led to a number of innovations to be found in Google's social network, such as: Automatic photo syncing from mobile. Google has pushed their Circles feature extensively in their television advertising campaign. Even though Google+ doesn't completely reshape social media, it does up the bar for Facebook.

Social Media 120

Social Media Google Media Social Networks 120

Marketing Insider Group

NOVEMBER 28, 2022

Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And to some people, marketing just equates to lying. Marketing has a marketing problem.

Paid Search Agency 305

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 305

SmartBug Media

AUGUST 11, 2021

Brochures, television advertisements, and college fairs have their place in the world of college recruitment, but they no longer attract students the way they used to. Marketing Strategies for Higher Ed in a Digital World. optimized for mobile can increase click rates. Studies show that. Additionally, ensuring that.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Planning Mobile Advertising 98

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Onalytica B2B

JANUARY 17, 2018

A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey. Consumers are more mobile dependent. They are immediately exposed to media from the moment they open their eyes.

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Only B2B

FEBRUARY 23, 2022

The intended market may be targeted and marketed to if they have access to information and can perform research. Furthermore, social media is still very much in play in any industry, depending on your target demographic. Here’s what you need to know if you’re in the US market and want to grow internationally.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Adobe Experience Cloud Blog

JULY 29, 2015

Author: Aden Forrest Marketers can no longer afford to ignore the power of mobile marketing. Deloitte’s Media Consumer Survey revealed that in Australia alone, 81% of people have a smartphone, and more than half have the trifecta of tablet, laptop, and smartphone. People like—no, LOVE—mobile. What do I mean here?

Blast Campaigns 48

Blast Campaigns Advertising Mediums Mobile Marketing Mobile Advertising 48

Martech

JUNE 7, 2023

It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. Undoubtedly, video is the most rapidly expanding and potent marketing medium globally. Every marketer must incorporate this channel into their strategy. Embrace video as a primary marketing avenue.

Marketing AI 121

Marketing AI Advertising Channels Video Marketing Youtube 121

KoMarketing Associates

JULY 11, 2017

In June 2017, data from the “ State of Social Video: Marketing in a Video-First World ” report from Animoto suggested that more customers were being influenced by the video content on social media. But how is this shift in content consumption and formatting impacting marketers’ overall strategies?

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

Hubspot

OCTOBER 11, 2022

Understanding the nature of the buyer's journey is central to conducting sound marketing and sales efforts. Social media is the next most popular resource for product discovery. 57% of our respondents said they use social media to discover new products. Consideration.

Top of Funnel 79

Top of Funnel Buyer's Journey Paid Search Agency Television marketing 79

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Email Marketing. SEO can certainly be augmented through and augment email marketing campaigns. Visibility to social media profiles and pages.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Valasys

APRIL 25, 2024

Introduction to Programmatic Advertising Programmatic advertising has revolutionized the digital marketing landscape by introducing automation and data-driven decision-making into the ad buying process.

Advertisements 40

Advertisements Advertising Marketing AI Mobile Advertising 40

Content Standard

SEPTEMBER 29, 2015

Social media has dominated much of the digital marketing conversation for the past decade. Are Millenials actually the most active social media users? There may be a subtle shift for social content, in which the goal is to encourage (perhaps even incentivize) sharing over and above other interaction.

Social Media 40

Social Media Media Television marketing Mobile Advertising 40

Hubspot

FEBRUARY 3, 2020

And, as a small business marketer, you likely can't afford a Super Bowl ad or a Broadway musical alternative just yet. Buy video ad space on social platforms. As a small business marketer, you don't need to pay for a high-priced televised ad slot to get seen by the right audiences. Another perk?

Paid Content 98

Paid Content Paid Search Agency Ads Television marketing 98

Biznology

MARCH 5, 2014

For several years, the big marketing push has been to “go mobile.” Mobile phones quickly became another appendage – an ever-present device that is a computer, television and oh yeah, a telephone, all in one small package. This can mean a well-designed mobile app or adding videos to your mobile-friendly website.

Small Business Marketing 80

Small Business Marketing Television marketing Mobile Advertising Business 80

Sprout Social

AUGUST 2, 2022

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. So what’s hot on YouTube in 2022?

Youtube 136

Youtube Trends Marketing & Strategy Content 136

Convince & Convert

JANUARY 22, 2014

In this “Polar Vortex” edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about this transitive postulate: We are spending more time online than with any other media. We are spending much of that digital time in mobile devices. Most of that mobile time is spent in apps. Mobile Usage = App Usage.

Emarketing 167

Emarketing Marketing Websites Television marketing Mobile Marketing 167

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. The RSS feed is: [link].

Social Media 115

Social Media Media API Twitter 115

Stevens & Tate

JUNE 16, 2023

Your advertising strategy is part of your comprehensive marketing plan. They must align with your company goals and objectives and can be a mix of digital and traditional marketing channels. Your marketing objectives can also inform your choice of advertising platforms, as different channels have varying outcomes.

Advertising Agencies 69

Advertising Agencies Advertisements Advertising Marketing & Strategy 69

Convince & Convert

JUNE 27, 2014

danafromAZ Tweet This Find the Love Sprouts Farmers Market is growing quickly. Dana and her team use social to make these launches as successful as they can possibly be. One of their challenges that social can help overcome comes from expanding to new regions. . Social media is fun, so geek out with it.

Social Marketing 149

Social Marketing Work Management Marketing Management Emarketing 149

Convince & Convert

APRIL 21, 2013

Given my travel schedule and general lack of patience, I don’t watch much live television. More than 60 years past the invention of the television ad, and THIS is the best we can muster? Marketing is Harder Than Ever. This should be the star of a television commercial. image from BigStock.com. Self-referential.

Television marketing 134

Television marketing Paid Search Agency Broadcasting Thought Leadership 134

Content Standard

JULY 13, 2015

The human brain interprets social media as a “break” from critical thinking, using Facebook, Twitter and other social networks as a chance to relax, according to a new study involving brain scans. What this Means for Marketers. Only 20 percent involve logical thinking.

Social Media 40

Social Media Activities Media Television marketing 40