PathFactory

MAY 11, 2022

Indeed, the behavior that qualified prospects through the initial sales cycle is not the same behavior that will qualify them as mature for upsell and cross-sell opportunities once they become customers. So why score leads and customers the same?

Ideal Customer Profiles 59

Ideal Customer Profiles Lead Ranking Lead Scoring B2B Marketing 59

Televerde

SEPTEMBER 22, 2020

Here’s a statistic that is guaranteed to make marketers nervous: some 80% of content that marketers create goes unused by sales. The microsite that won the Lucite trophies that you display by the coffee machine? In this “new reality,” sales and marketing need to get back into alignment. The beautiful eBook you created?

Planning 52

Planning Microsite Deliverability Barriers 52

PureB2B

JANUARY 14, 2019

Stage in the sales cycle. Brenda Stoltz of Forbes suggests creating “dynamic, personalized microsites that deliver content that’s of interest to your audience.”. These encompass data that will help you classify which companies relevant to your business. They often include: Location. Company size. Number of employees.

Account Based Marketing 72

Account Based Marketing ABM Lead Ranking Effectiveness 72

Smashmouth Marketing

SEPTEMBER 30, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

PureB2B

JANUARY 14, 2019

They often include: Location Company size Number of employees Products sold Customers served Revenue Stage in the sales cycle. Brenda Stoltz of Forbes suggests creating “dynamic, personalized microsites that deliver content that's of interest to your audience.”. Target Audience Research. It’s now time to dig a little deeper.

Account Based Marketing 62

Account Based Marketing ABM Lead Ranking Effectiveness 62

Smashmouth Marketing

SEPTEMBER 29, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Terminus

NOVEMBER 7, 2019

When we asked ABM practitioners who were confident their strategy could successfully accelerate the sales cycle, the most common post-opportunity activities listed were: 61% Personalized Content, Microsites & Direct Mail. The response ”Engaged Indefinitely” included marketing activities post-sale and post-opportunity.

Account Based Marketing 29

Account Based Marketing Stats ABM Research 29

Ambal's Amusings

MAY 12, 2010

" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Restructure websites around buyer personas and buying stages, and/or launch prospect-focused microsites. What actions should marketers take in 2010?" Stephanie Tilton.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Webbiquity

FEBRUARY 14, 2010

On the other hand, providing compelling information at the right time can reduce the sales effort required, shorten sales cycles, and make you look smarter than your competition as well. Building the logic behind the nurturing process is the hard part.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

NuSpark Consulting

APRIL 13, 2012

Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation. Here’s a link to the SEO tools we like. Paid Search. Managing paid search campaigns can be done easily through Google’s Adwords platform or Microsoft’s Adcenter.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Webbiquity

FEBRUARY 13, 2010

Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Because of these two things, in order to win a B2B sale you first have to build trust, demonstrate how reliable your product is, and show how it is suitable for the particular business you’re speaking with. This all means the B2B sales cycle is often very lengthy. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Because of these two things, in order to win a B2B sale you first have to build trust, demonstrate how reliable your product is, and show how it is suitable for the particular business you’re speaking with. This all means the B2B sales cycle is often very lengthy. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

The ROI Guy

JULY 7, 2010

Sales cycles are extended, more stakeholders are involved in each decision, and more competitors seem to be invited into every deal. So are the leading characteristics for sales and marketing in 2010. Competition has never been greater for customer mindshare.

Differentiation 40

Differentiation Peer-to-peer Forrester Microsite 40

Bluetext

APRIL 8, 2020

The B2B sales cycle is long, often requiring many interactions and engagements over time. When we partnered with the Graduate Management Admission Council, we re-designed their microsite, CallingAllOptimists.com. “We need to personalize the experience.” ” Personalization is no longer reserved for B2C websites.

Advertising Agencies 34

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 34

The ROI Guy

SEPTEMBER 29, 2010

One of the programs we worked on is with Ziff Davis Enterprise (ZDE), launching a suite of interactive tool services for IT vendors to drive more qualified leads, reduce sales cycles and generate more transactions. and creating advertising networks.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

The ROI Guy

OCTOBER 22, 2010

They expect vendors to provide them the content they need throughout the sales cycle. Increasingly, the first two-thirds of that cycle is spent researching the market and vendors, without regular contact with a sales rep. Sales cycles are longer in a down economy.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40

Adobe Experience Cloud Blog

JUNE 2, 2014

We ended up partnering with several major CPA associations and we built a bunch of microsites with relevant messaging to more effectively reach this new market. With this newly gained insight, we got more laser-focused with our value prop towards this particular segment. Predictive Lead Scoring Does The Hard Work For You.

Lead Ranking 48

Lead Ranking Lead Scoring Buy Work Management 48

Hubspot

OCTOBER 17, 2012

The idea is, you should show your visitors different CTAs depending on their particular stage in the sales cycle. Map your website pages to different stages of your sales cycle , and set up your Smart CTAs accordingly. Are they just doing research, or are they comparing your product/service to that of the competition?

Sales Qualified Leads 28

Sales Qualified Leads Personalization Top of Funnel Work Management 28

WebMarketCentral

SEPTEMBER 29, 2009

On the other hand, providing compelling information at the right time can reduce the sales effort required, shorten sales cycles, and make you look smarter than your competition as well. Building the logic behind the nurturing process is the hard part.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Scoop.it

JULY 29, 2021

Sales cycles usually follow a similar pattern, but they’re all unique in their own right. Some people want 1-on-1 attention from a sales rep. So, how do you ensure your sales reps have all the content they need when they need it? Increased sales rep effectiveness & shorter sales cycles.

Work Management 98

Work Management Marketing Management Top of Funnel Sales Cycle 98

Salesforce Marketing Cloud

JANUARY 17, 2024

This not only drives engagement but helps you stand out from the competition who often manage sales in multiple channels/spaces. Digital sales rooms evolved from simple online folders with basic document sharing and communications features to the sophisticated microsite platforms. Want to take the #1 CRM for a test drive?

Budget Programs 64

Budget Programs Work Management Tools Marketing Management 64

Seismic

MAY 17, 2022

Spaces like digital sales rooms allow sales reps to differentiate themselves from competitors and simplify virtual sales cycles for buyers. What is a digital sales room? A digital sales room is a microsite where buyers and sellers can collaborate and access content that’s relevant to the deal cycle.

Sales Cycle 52

Sales Cycle Digital Asset Management Microsite Differentiation 52

Seismic

JANUARY 9, 2023

As sales cycles become more complex, sales efficiency and sales effectiveness are more important than ever. Today, deal cycles consist of more touch points with more stakeholders who are more informed. Improve revenue growth and do more of what works.

Efficiency 52

Efficiency Marketing AI Effectiveness Product 52

Seismic

OCTOBER 19, 2021

In this post, we’ll explain digital sales rooms in detail, as well as how your organization can use them to personalize virtual buying experiences. What is a digital sales room? A digital sales room is a centralized location or microsite where sales reps and buyers can collaborate and access content that is relevant to the deal cycle.

Microsite 52

Microsite Buyer's Journey Sales Cycle Differentiation 52

PathFactory

JULY 11, 2022

Many are starting to notice economic headwinds that are slowing sales cycles and will potentially impact 2023 marketing budgets and require teams to do more with less. B2B buyers increasingly expect B2C like experiences that are tailored to them specifically.

Top of Funnel 59

Top of Funnel Tactics Lead Ranking B2B Marketing 59

The Point

MAY 30, 2012

If the end user forwarded the email to IT, and that individual subsequently clicked on the email, the IT worker was directed to a custom Web microsite that offered an information kit on BYOD and how to implement an initiative within his or her organization. We think the campaign has much more potential,” says Raczkowski.

Demand Generation Agencies 100

Demand Generation Agencies Work Management Demand Sales Leads 100

SnapApp

AUGUST 9, 2017

It began with a fleet of custom-engineered pizza delivery cars, but it was the interactive microsite that brought the campaign to the masses. Chanel did this with their Inside Chanel microsite. This microsite includes a short, animated film that is both touching and cute. The logistics of a B2B purchase may be different.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

BDB

FEBRUARY 1, 2023

Source: [link] Capitalising on these evocative 3D visuals, the campaign’s hero film is complemented by social comms assets and an engaging microsite that further drives awareness of the scale of the problem and how DSM’s algal omega-3s can help make a real difference. 4 The beauty of 3D is that a single model transcends platforms.

B2B Marketing 26

B2B Marketing Video Marketing B2B Lead Ranking 26

Valasys

FEBRUARY 17, 2023

It also helps shorten sales cycles as prospects can directly access your service or product without going through the entire sales funnel. Once you land traffic to your website or microsite, ensure the site is engaging enough to keep visitors unless they make the purchase.

Lead Ranking 40

Lead Ranking Webinar Metrics Marketing Automation Services Marketing & Strategy 40

Valasys

DECEMBER 20, 2019

It was confident that it could create the content necessary to move the prospects down to the sales cycles. Consequently, it built an interactive microsite with an assessment tool that enabled users to discover what type of marketers they are. As a result, Couchbase was quickly able to build a pipeline worth 1.5

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

SnapApp

JULY 24, 2017

Believe it or not, the following interactive microsite is a B2B example. This microsite takes you on a tour of current sustainability and climate change issues while positioning Morgan Stanley as a leader in finding solutions. . The content lived on a microsite, greatyieldmystery.com , and was promoted through social channels.

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

SnapApp

JUNE 2, 2017

General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.). . A post-sale survey to see where your strengths and weaknesses lie in the sales cycle. Put it on a microsite to be used as a regular free tool for prospects. Paid Media. Landing Pages. Case Studies. back to top. .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Buzz Marketing for Technology

JULY 28, 2008

Sacramento State Admissions Stays in High Touch with Constituents via CRM The Executive MBA program at the California State University, Sacramento said it has dramatically improved its constituent relationship management processes since implementing Intelliworks CRM last January to track its sales cycles and manage prospects.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

Madison Logic

MARCH 25, 2022

As a result, nurturing can shorten the sales cycle and establish meaningful customer relationships across the entire account. This ultimately leads to increased loyalty and a stronger sales pipeline. With these benefits in mind, let’s examine the best practices for implementing lead nurturing in your ABM strategy.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52