NuSpark Consulting

JANUARY 12, 2012

Creating the proper conversion architecture is so critical to a company’s bottom-line, I wonder why more attention isn’t paid to this crucial element of funnel optimization. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense.

Landing Pages 100

Landing Pages Conversion Rate Conversion Optimization 100

BenchmarkONE

NOVEMBER 21, 2019

We can learn from our marketing peers. From what email marketing tools they’re using to what services they’re providing, the more that we understand what top marketing agencies are up to, the better we can tailor our own efforts for success. 72% are offering content marketing services.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

NuSpark Consulting

DECEMBER 5, 2011

I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. Without this information, you can’t possibly target your audience’s needs properly with the right content that satisfies those needs. E- Email Marketing. What’s your plan? .

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. Registration forms (gated content downloads). A conversion is the completion of a defined goal or a transaction.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Anything Goes Marketing

JULY 20, 2007

Ok, that's a stupid question but because of the preponderance of use of search engines in browsing the web, home pages are just not the same as they once were. A site can now have multiple home pages depending on what search query was used to end up on your website. That doesn't make sense coming from a Google search query!

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Webbiquity

JANUARY 26, 2021

The idea was to extend search engine optimization (SEO) more broadly. SEO was (and is) about being found at the top of search results. For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

TrustRadius Marketing

OCTOBER 25, 2018

Wrapping your head around the new normal in the marketing industry means working your way through a branching tree of innovations. Another item that belongs on our list is affiliate marketing. The term refers to the practice of earning income from marketing someone else’s brand, services, or products on their behalf.

Paid Search Agency 40

Paid Search Agency Microsite Custom Publishing User-Generated Content 40

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% Related Posts: Why Is Search…So…Darn…Hard?! With segmentation you ask “who are you” and “what are you looking for?”

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% Related Posts: Why Is Search…So…Darn…Hard?! With segmentation you ask “who are you” and “what are you looking for?”

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. What channels were your focus, and what markets? What content elements did you create? Show thumbnails.

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

Exo B2B

APRIL 30, 2024

By combining quality content creation and strategic distribution, you can harness the full potential of B2B content marketing to propel your business to new heights. That’s how I concluded my first post analyzing the Content Marketing Institute’s annual study (the 2024 study).

B2B Marketing 52

B2B Marketing Top of Funnel Content Marketing Advertising Agencies 52

Webbiquity

JULY 10, 2018

Your B2B website and blog are the core of your content marketing efforts. Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. why you the best at it.

Paid Content 213

Paid Content CMS Development Design Optimization 213

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. What channels were your focus, and what markets? What content elements did you create? Show thumbnails.

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

ClearVoice

NOVEMBER 22, 2021

Small business owners might think having a content strategy isn’t possible, but guess what? Marketing content has value to small businesses. We’ll take you through the who, what, where, when, and whys of content strategy for small businesses. Why should you care about SMB content?

Paid Content 111

Paid Content Marketing Budget Creation Marketing Budget Content Marketing 111

Convince & Convert

JUNE 12, 2013

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. But that’s why marketers have jobs right?

Paid Content 153

Paid Content Promotion Media Paid Search Agency 153

Contently

JUNE 20, 2017

While content marketing may be the trend du jour, content isn’t just for marketing. Content is everywhere: It’s the article that helps sales secure a coveted meeting, the memo from HR that announces a new acquisition, the personalized deck from account managers that keeps clients up to speed.

Paid Search Agency 167

Paid Search Agency Enterprise Management Work Management Companies 167

Webbiquity

DECEMBER 19, 2016

” Search engine optimization offers a broad array of measurable elements. But two of the most basic are website visits from organic search and target keyword rank. For the latter, SEO practitioners and digital marketers turn to rank tracker (a.k.a. There are SEO rank tracker tools to fit almost any budget or need.

Marketing Automation Services 100

Marketing Automation Services Budget Programs SEO Tools 100

Content Marketing Institute

MAY 24, 2018

If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. You write more blog posts and social content to promote the original content and hope for small, incremental progress. All results were from content that we (and others) had already written.

Microsite 105

Microsite Content Advertising Agencies Lead Ranking 105

Biznology

MARCH 12, 2012

You have a low budget and so why wouldn’t you use the same landing page for the same keyword in organic and paid search? It is very common for the teams that run SEO and PPC to be completely separate. So, it is in fact quite normal for large search campaigns to use different landing pages for paid and organic.

Landing Pages 80

Landing Pages PPC Paid Search Agency SEO 80

Webbiquity

OCTOBER 29, 2012

Of course that means it’s imperative to produce relevant, compelling, optimized content for your company’s website and blog, but online visibility goes beyond that. How are your competitors approaching the market? Execution: this includes multiple avenues of content creation, distribution and follow-up.

Paid Content 100

Paid Content Optimization SEM Microsite 100

Albacross

JANUARY 17, 2020

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. Hubspot HubSpot is a great out-of-the-box tool in B2B marketing and sales.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. A digital marketing success story. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

NuSpark Consulting

MARCH 10, 2012

Was it written by internal staff, an outsourced tech writer, or a marketer? Landing pages and microsites are designed to generate leads. Avoid the marketing-speak, and explain why your prospects need your solution, and why they should buy from me. I did a search for Document Management Software. EMC’s SEO Snippet.

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

Content Marketing Institute

OCTOBER 8, 2018

Can you quantify the impact of your video content on your marketing goals? Can you quantify the impact of your #video content on your marketing goals, asks @apricot_amir. For the sake of marketing budgets, audience engagement and experience, and ROI, let’s push things forward. Old model of video marketing.

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110

Contently

JUNE 6, 2022

You’re not alone if you’re confused about the growing number of page types in the content marketing world. Although all of them have their own set of use cases, choosing the right one for your marketing needs can be difficult. converting site visitors on a piece of gated content. Then pick a landing page.

Microsite 148

Microsite Landing Pages Top of Funnel Demand Generation Agencies 148

Hubspot

FEBRUARY 15, 2017

That's why there are formal marketing awards -- official ways of recognizing some of the most remarkable work done in the area, usually presented with some sort of trophy or plaque, as well as public proclamation as that year's "best of" something. The Ultimate Directory of Marketing Awards. 3) B2B Marketing Awards.

Paid Search Agency 72

Paid Search Agency Paid Content Advertising Agencies Budget Programs 72

ClearVoice

NOVEMBER 27, 2019

A content level refers to the level of content in a brand hierarchy. You can use content levels to better understand the interconnectedness of the content you create for your brand. I’ve made a career in media, from managing local markets and entertainment guides to national campaigns and contests.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Webbiquity

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. What types of content are most valuable to my sales prospects?

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. A digital marketing success story. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

DAGMAR Marketing

NOVEMBER 27, 2019

Are you new to online marketing for your small business? Or do you just need ideas for what to write about to market your local business online? Many of the small business owners we work with know they need to have more (and better) content, but don’t know where to start. Why local content matters. You’re not alone!

Paid Content 99

Paid Content Planning Paid Search Agency Business 99

WebMarketCentral

JUNE 11, 2009

Given that, depending on whose numbers you trust, organic search accounts for 75-80% of all clicks while search ads get just 15-20%, it's fair to ask the question: with a limited online marketing budget (do you know anyone who has an unlimited budget?), why spend scarce dollars on paid search at all?

PPC 20

PPC Paid Search Agency SEO SEM 20

Brandpoint

AUGUST 9, 2018

A brand’s reputation is now vulnerable to waves of user-generated content that didn’t exist before the web. The ubiquity and longevity of negative content has prompted companies to incorporate a variety of Online Reputation Management (ORM) services into their marketing strategies. Microsites. Earned Media.

Work Management 74

Work Management Marketing Management Microsite Marketing & Strategy 74

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). In a world where attention spans are getting shorter, and users are being bombarded with more static content and opt-in forms, it’s becoming harder for marketing teams to cut through the noise.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 1) A/B Testing.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Content Marketing Institute

OCTOBER 24, 2017

We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers. One reason for this is, in the words of Enterprise Marketer video blogger Jeff Julian , the way we consume content is moving more and more toward video, motion graphics, and audio. Click To Tweet.

Top of Funnel 105

Top of Funnel Video Marketing Enterprise Management Tips 105

DivvyHQ

NOVEMBER 22, 2017

If you work in marketing, you likely get a dozen emails from software companies each week promising to solve your marketing problems with the flip of a switch. While wading into the world of software, tools, and digital resources can be overwhelming at the outset, there’s hope for building a just-right content marketing software stack.

Budget Programs 40

Budget Programs Work Management Marketing Management Software 40