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What The Top 4% of Account-Based Marketers Have in Common

ANNUITAS

Ramos and Forrester speculated on a few reasons for the disconnect, positing that ABM is “suffering from an identity crisis” and in many cases has “become no more than just another label for selling products.” Specifically, “… ABM lacks specificity and is applied inconsistently to many different approaches.”. The moral of the story?

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What The Top 4% of Account-Based Marketers Have in Common

ANNUITAS

Ramos and Forrester speculated on a few reasons for the disconnect, positing that ABM is “suffering from an identity crisis” and in many cases has “become no more than just another label for selling products.” Specifically, “… ABM lacks specificity and is applied inconsistently to many different approaches.”. The moral of the story?

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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Yet some other features are fairly advanced: Active Conversion can identify anonymous Web site visitors through reverse IP lookup, find contact names for those companies in JigSaw , and either send the data to Salesforce.com or let sales people access it withing Active Conversion itself. Each of these is assigned a point value.

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Video Marketing Pioneer Vidyard Appoints New Chief Marketing Officer

Vidyard

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. Since the company’s founding in 2010, it has raised more than $8.5

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Video Marketing Pioneer Vidyard Appoints New Chief Marketing Officer

Vidyard

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. Since the company’s founding in 2010, it has raised more than $8.5

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True Influence's LeadPAC Offers Pay-Per-Click Email. Think About It.

Customer Experience Matrix

If you're aware of a similar product, please let me know. Of course, the classic pay-per-click medium is paid search, and above all Google AdWords. I’ve seen marketing agencies and direct response media that work on a cost-per-lead basis. But I’ve never seen it baked into the email engine of a marketing automation system.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

The company’s main product, Profiler, extracts names, titles, email addresses and telephone numbers from a specified Web site. Other products include Eclipse, which scans online directories that require user log-in, and Diver, which scans the results of a Google search one page at a time.