What The Top 4% of Account-Based Marketers Have in Common
ANNUITAS
OCTOBER 27, 2016
Ramos and Forrester speculated on a few reasons for the disconnect, positing that ABM is “suffering from an identity crisis” and in many cases has “become no more than just another label for selling products.” Specifically, “… ABM lacks specificity and is applied inconsistently to many different approaches.”. The moral of the story?
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