Biznology

JULY 22, 2019

The effect social media has on our mental health has been a hot topic for scientists. Now, when someone says they aren’t on social media, we ask ourselves what’s wrong with them. Unfortunately, social media has changed the way we interact with people. We can’t seem to get off social media. Can you imagine that?

Social Media 128

Social Media Media Correlation Social Networks 128

Biznology

JANUARY 4, 2013

I have been hearing from a lot of people on my post from Wednesday on new ways to train your team in digital marketing. I know that I am supposed to be this brandy-new social media guy who can introduce you to the brave new world. I mean, the more new and the scarier it is, the more you need the training, right? I know, I know.

Internet Marketing 80

Internet Marketing Training Keywords Social Media 80

Biznology

MARCH 27, 2017

Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media. This includes our company public websites, intranet, SEO, social media, and more.

Social Media 80

Social Media Media Marketing & Strategy Public Relations 80

Biznology

FEBRUARY 17, 2021

And so is the ability to better target social media ads enabling lower pay-per-click budgets using auto-generated posts. . Lately’s social media marketing software Social Animal Edition is $200 per month and promises to learn your brand voice and automatically create social posts from either new or existing content. That’s AI too.

Marketing AI 197

Marketing AI Small Business Marketing Work Management Budget Programs 197

Biznology

MARCH 11, 2014

Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Like your Imuran and Azasan, your social media content is your daily bread and not just a special treat. At least social media is a two-way street. Don’t Freak Out. Are You Chilling Out?

Social Media 80

Social Media Media Forrester Training 80

Biznology

JANUARY 30, 2017

Let me guess: your company has an outstanding social media presence. It may look nice in a pie chart or executive presentation, but for those with a trained eye, it means nothing. The post Don’t screw up your social media listening appeared first on Biznology. You do social listening every week. You have an 80% Share of Voice.

Social Media 80

Social Media Media Keywords Impressions 80

Biznology

SEPTEMBER 21, 2016

Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. This month we speak with Tory Starr , Director of Social Media at WGBH. Tory Starr has been involved in media of all sorts for most of her adult life, including working on an Academy Award-winning documentary. INSPIRATION.

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Biznology

AUGUST 22, 2016

This is my first post – the introduction to a series spotlighting leaders in social media strategy. The “social media manager” – job title was not common ten years ago. But in 2016, organizations have a real business need to put someone in charge of listening to social media.

Social Media 80

Social Media Media Marketing & Strategy Paid Search Agency 80

Biznology

AUGUST 25, 2014

Walmart also has a big social media presence. Here are 10 lessons on Walmart’s social media strategy for every business. Because the company is often a target for controversial press, a second objective is to use social media to protect, defend and enhance Walmart’s reputation. It is still a family-owned business.

Social Media 80

Social Media Media Marketing & Strategy Blogger 80

Biznology

OCTOBER 15, 2014

Yesterday, our author Chris Abraham presented our latest Biznology webinar about how to grow your social media influence. Whether you’re just dipping your toe into the social media waters or you’re a competent swimmer, there’s always more you can do towards increasing your online presence by building up your influencers in social media.

Social Media 80

Social Media Webinar Metrics Media Ad Building 80

Biznology

AUGUST 4, 2015

Even of you have enough money to hire an entire social media symphony as well as a social media monitoring and response task force, there are too many hours in a day and, according to some, the sweet spots aren’t even during the work day anymore. So, social media automation is key. And the scientists over at Buffer concur.

Work Management 80

Work Management Social Media Marketing Management Marketing Automation Services 80

Biznology

JANUARY 2, 2015

I am working with more and more clients who are taking an approach to social media that few were doing even a year ago. The reason that’s important in social media listening is that you don’t get much value from analyzing the wrong social listening data. It has to do with Boolean searches. Let’s hear from you.

Social Media 80

Social Media Media Work Management Marketing Management 80

Biznology

FEBRUARY 11, 2016

And I noticed that while there are social media profiles for other local 9Round gyms , the new Penrose location has yet to embrace social media. It occurred to me that both 9Round and all their franchisees are 100% percent responsible for all their social, including creating their social media profiles. It was frustrating.

Social Media 80

Social Media Work Management Marketing Management Media 80

Biznology

MAY 5, 2014

Historically, media has been broken into three categories: Paid. Paid media is exactly what it sounds like: You pay someone to share your brand’s message. Paid media also powered broadcast and print’s business models for decades, with broadcasters/publishers enjoying a comfortable living from fees charged to advertisers.

Social Media 80

Social Media Search Marketing Social Marketing Media 80

Biznology

JUNE 21, 2013

I have seen quite a few people as of late decide to take a break from social media for 30 days or some other relatively random span of time. Why take a social media sabbatical at all? There is nothing worse than watching someone blather on about how brave they are to step away from the altar of social media for any period of time.

Social Media 80

Social Media Media Social Marketing Paper 80

Biznology

JULY 5, 2017

Believe it or not, live chat has the highest rated customer satisfaction as compared to phone, email, web forms, voice, and even social media (in some cases). Train your support agents: I would recommend the formal training of the support executives so that it becomes easier for them to resolve/answer the client queries.

Software 163

Software Customer Satisfaction Paid Search Agency Forrester 163

Biznology

SEPTEMBER 24, 2012

Business marketers have embraced social media with enthusiasm. One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear their direct marketing hats when they strategize and plan how to apply social media to their marketing objectives. It is truly “media neutral.”

Social Media 80

Social Media Direct Marketing Social Marketing B2B Marketing 80

Biznology

OCTOBER 21, 2013

How do we optimize biddable media where almost no consumers click on ads and even fewer purchase directly from clicking on an ad? Biddable media and story telling. In order to optimize biddable media our role is to align the brand with things that matter to the consumer. Image by None via CrunchBase. Measurement. Conclusion.

Paid Content 80

Paid Content Optimization Media Advertising Agencies 80

Biznology

DECEMBER 10, 2013

Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. I always compare social media to parenting.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Biznology

SEPTEMBER 7, 2016

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Or take advantage of our LinkedIn training and coaching programs. Judy Schramm Fails to Understand That Buyers Connect with Experts First – Not Companies.

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

Biznology

JANUARY 7, 2019

The fastest growing threats today are coming from outside the network — digital and social media and third party vendors. Here are some tips to get started: • Educate senior leadership and the board on the evolving cyber risk landscape and the importance of including digital and social media risk management in cyber risk management.

Digital Asset Management 99

Digital Asset Management Tips Marketing Management Privacy Policies 99

Biznology

OCTOBER 7, 2020

Stock your sales development function with pre-trained SDRs. Ben Goldberg told me he has had success using PreHired , a company that recruits and trains sales development representatives and places them in a client company as new hires, all ready to go.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

Biznology

APRIL 1, 2020

People eager to learn how to do sales onboarding and training better will find plenty of material in Adobe’s terrific collection of courses, webinars, blogs and more about distance learning. Social Media. This Always Up-to-Date Guide to Social Media Video Specs from Sprout Social should come in handy. Distance learning.

Work Management 151

Work Management Resources CMS Development Enterprise Management 151

Biznology

DECEMBER 24, 2013

Do you have a social media early-warning system set up to warn you if a crisis is mounting against you, your brand, your company? The Internet then piled on, initially amongst the world of communications and PR, then to the world of A-list tech and media, then, finally, to CNN, Forbes, ABC News, et al. That’s Twitter.

Social Media 80

Social Media Media PR Work Management 80

Biznology

FEBRUARY 9, 2018

If everyone in your company is using the same keyword data model, you can govern keyword usage across all the teams vying for shelf space in Google and attention in social media. The standard training set for Watson NLU is DBPedia ? Instead of DBPedia, we needed a custom training set ? This was too generic for our needs.

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Biznology

MARCH 1, 2021

She and her team launched a number of innovative employee initiatives, including the company’s first social media training (SMART U), a social tool to share internal news externally, and PepsiCo’s award-winning employee ambassador program. Before joining PepsiCo in 2004, Sharon spent a number of years at Sears and Waste Management.

Organization 156

Organization Work Management Internet Marketing Marketing Management 156

Biznology

DECEMBER 31, 2018

For videos shared via social media, the thumbnail is the only chance you get to stop the viewer from scrolling past your video. Using Video to Scale Corporate Training. From marketing, advertising and sales to corporate training, video will continue to grow as an important tool in 2019. . 6-Second Video Ads. Like this post?

Trends 112

Trends Video Marketing Enterprise Management Work Management 112

Biznology

JUNE 21, 2017

Social media is a necessary part of your job. If a potential customer is poised on the edge of a sale and asks a question on social media, a competitor has the opportunity to steal your sale right out from under you. And if you hang out on social media all day, your sales goals are toast. Eliminate distractions.

Budget Programs 157

Budget Programs High Quality Lead Work Management Sales Qualified Leads 157

Biznology

JUNE 5, 2012

You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. Everyone who consumes social media expects that. We have been trained to. I know you.

Social Media 80

Social Media Social Marketing Media Marketing Management 80

Biznology

JUNE 22, 2017

Hashtags are words or phrases with a # sign in front of them, which makes them searchable on social media channels. If you’re not familiar with hashtags, they are simple phrases of keywords that your industry uses when sharing content on social media. For example, #SalesTrainer might be a good term for someone who trains sales teams.

Linkedin 137

Linkedin Cross-Selling Social Networks Keywords 137

Biznology

SEPTEMBER 29, 2010

Too often, people ask that question, assuming that what they have in mind is all that can be done with social media. So, when a PR person asks, they look at social media as a communications mechanism. Marketing people want to run a social media campaign. Social media starts wherever the most interested person works.

Social Media 80

Social Media Media PR Twitter 80

Biznology

DECEMBER 13, 2011

In response to Inside a Social Media News Release , Jonathan Rick asked me , “Isn’t this essentially the same thing than what Pitch Engine offers?” Pitch Engine and WordPress are best-of-breed application platforms that make creating a Social Media Release and Blog seamless, removing the technology hurdle from the process.

Social Media 80

Social Media Demand Media Blogger 80

Biznology

JULY 19, 2012

For the most part, when it comes to social media, enterprise marketers get to work with two groups of people: the apathetic and the unruly. She’s been talking to me off and on about whether she needs my help as she fights her way through the political thickets to get social media guidelines approved. After all, you have religion.

Enterprise Management 80

Enterprise Management Social Media Social Marketing Media 80

Biznology

JUNE 8, 2010

If this sounds like a silly question, it is, but it's how many of us approach social media. Too often, I run into people who are fighting social media or, worse, fighting in social media. Are you just plain uncomfortable interacting in social media? And, truthfully, social media is not for every business.

Social Media 80

Social Media Media Social Marketing Act-On 80

Biznology

JUNE 28, 2012

The other day, I posted about choosing the right social media listening tool for the right job. Any use of social media that is good enough for a person to look at individual social conversations can get by with just these free tools. Photo credit: Wikipedia. They just want it to be fast and accurate.

Social Media 80

Social Media Tools Media API 80

Biznology

MARCH 2, 2018

You can also use social media page of your company to promote existing jobs, which will be effective if you already have a large online following. It’s also easier to have them trained since they are already used to the culture of your organization. Online recruiting offers a number of benefits, such as efficiency.

Tips 139

Tips Eye-Tracking Internet Marketing Training 139

Biznology

OCTOBER 12, 2017

In B2C marketing, this is done by hiring popular people to subtly endorse your product, primarily in social media. Even if you manage to recruit and train subject matter experts (SMEs) to write regularly, how do you manage their work? But in B2B marketing, celebrity endorsements often appear like the hype in the ads audiences tune out.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187