Marketing Insider Group

MARCH 18, 2020

In the world of digital marketing, there is a wide and growing range of digital marketing tools designed to help you to be more organized and efficient. This wealth of choice is great news for marketers, but it can also be quite overwhelming. So I’ve created a list of the digital marketing tools we use on a regular basis.

Marketing Management 360

Marketing Management Tools Planning RSS 360

Biznology

AUGUST 4, 2015

Even of you have enough money to hire an entire social media symphony as well as a social media monitoring and response task force, there are too many hours in a day and, according to some, the sweet spots aren’t even during the work day anymore. So, social media automation is key. Pretty neat.

Work Management 80

Work Management Social Media Marketing Management Marketing Automation Services 80

Top Rank Marketing

APRIL 18, 2024

The TopRank Marketing team has worked on podcasts with brands like SAP and 3M. A podcast refers to a series of recordings that are organized in an RSS feed, listed in public directories, and available for listeners on demand. But an exceptional podcast — especially one intended as content marketing — needs more planning and strategy.

B2B 110

B2B Demand Generation Agencies RSS B2B Thought Leadership 110

NuSpark Consulting

SEPTEMBER 28, 2011

I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. If you’re like me (and if you’re not, read this anyway), you’re looking for ways to monitor social media and blog feeds without jumping around to multiple platforms. Well sort of.

RSS 100

RSS Social Media Twitter Efficiency 100

NuSpark Consulting

SEPTEMBER 28, 2011

I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. If you’re like me (and if you’re not, read this anyway), you’re looking for ways to monitor social media and blog feeds without jumping around to multiple platforms. Well sort of.

RSS 100

RSS Social Media Twitter Efficiency 100

Webbiquity

OCTOBER 25, 2010

social networking profiles, social bookmarking sites, other bloggers). But two great sources are blog directories and RSS syndication sites. Not only do they provide valuable links, they can also supply direct traffic and help build your RSS subscriber list. Webbiquity B2B Marketing Blog). Blogbunch blog+rss.

RSS 100

RSS Promotion PR PageRank 100

Oktopost

MARCH 16, 2020

Like many industries, the marketing industry has been feeling the impacts of Covid-19 worldwide. As the crisis unfolds, many marketers are discussing how to keep business moving along in such uncertain times. Here are 5 Oktopost features that will help you avoid a crisis on social media: Campaign Management. Social Inbox.

Social Media 104

Social Media Media RSS Work Management 104

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? As a result, the original creators began to kick up a media stink. However, by no means should all content marketers seek to emulate them. RSS feeds are still popular today. FuckJerry was a meme juggernaut.

Thought Leadership 211

Thought Leadership Aggregators Paid Content Ethics 211

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Content Standard

JANUARY 25, 2018

When Facebook was introduced back in 2004, it was a college “social network.” Since then, it has become one of the largest marketing platforms for brands to engage with their consumers, advertise, and publish content. Social Media Evolution. Less than six months later, our social offerings changed.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). Results are summarized in the table below.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Valasys

FEBRUARY 20, 2023

Social media platforms are witnessing an increase in users year after year. Approximately 59% of people worldwide use social media, and the average daily usage of social media is 2 hours 31 minutes, as reported by a survey. However, there is no auto-posting, social inbox, or influencer search.

Social Media 40

Social Media Paid Content Budget Programs Enterprise Management 40

ClearVoice

NOVEMBER 7, 2022

If you’re an enterprise marketing professional, listening to marketing podcasts with new, out-of-the-box marketing strategies can take your business to the next level. Other podcasts are designed for struggling mid-market enterprises—walking listeners through every challenge and growth pain. Google Podcasts.

Enterprise Management 105

Enterprise Management Planning RSS Work Management 105

Biznology

JUNE 25, 2013

I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Even more, the content-creation for content marketing can trend-surf as well.

Social Media 80

Social Media Social Marketing Media Planning 80

B2B Marketing Traction

AUGUST 31, 2011

Search engines like Google rate sites based on the conversations that occur about you on social media.Your social media profiles become the spokes that feed your online marketing hub – your website. You optimize your RSS feed. It’s time to feed the online marketing machine! Traffic soars.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

Adobe Experience Cloud Blog

MAY 17, 2019

Success with content on social media can be simple if you’re organized and focus on efficiency. In this blog, I’ll describe seven simple actions that each takes no more than 15 minutes to complete to keep your social posts engaging throughout the year. But how can you create efficiency in an increasingly frenetic digital space?

Social Media 134

Social Media Activities Media Curation 134

Sprout Social

JANUARY 24, 2022

The idea that social media is “something the intern can do” is about as outdated as saying the internet is all cat videos. And yet, you don’t have to scroll too far through #MarketingTwitter before you find social media managers venting about feeling overworked and undervalued. works in social, always working*.

Social Media 99

Social Media Work Management Marketing Management Tips 99

seo.co

FEBRUARY 15, 2022

Blogging has all the benefits that every Internet marketer could ever want: One of the greatest platforms for driving traffic. Let’s take a look at each important facet of making a blog a worthwhile and profitable endeavor in your greater marketing campaign. Preparing your blog for RSS. Preparing Your Blogging Platform.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Martech

MAY 23, 2024

Having spent more than a decade working with tools like HubSpot, I’ve seen how powerful these platforms can be for marketing and sales growth. It also helps marketers deliver personalized experiences that really grab customers’ attention. It also helps marketers deliver personalized experiences that really grab customers’ attention.

Marketing AI 111

Marketing AI Budget Programs Thought Leadership Landing Pages 111

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Top Rank Marketing

APRIL 18, 2024

The TopRank Marketing team has worked on podcasts with brands like SAP and 3M. A podcast refers to a series of recordings that are organized in an RSS feed, listed in public directories, and available for listeners on demand. But an exceptional podcast — especially one intended as content marketing — needs more planning and strategy.

B2B 52

B2B Demand Generation Agencies RSS B2B Thought Leadership 52

Webbiquity

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Avitage

AUGUST 1, 2012

This post is for my current and future clients who think they won’t deal with social media because their customers don’t “use” it. What does that mean, “use social media”? Then, you need to deal with social media. Both limit easily achievable possibilities.

Social Media 120

Social Media Media RSS Aggregators 120

Biznology

SEPTEMBER 21, 2016

Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. These folks are paving the way for marketing on these evolving channels. This month we speak with Tory Starr , Director of Social Media at WGBH. Let’s get to the interview, shall we? INSPIRATION. Welcome Tory!

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Sprout Social

APRIL 18, 2017

Usually when you hear about social media automation, you picture the cringe-worthy automatic direct message that sometimes happens after you follow a new account. If you’re considering automation as part of your social media marketing efforts, there are a few key questions to ask yourself: Why do I want to automate?

Social Media 101

Social Media Rules Automation Media 101

Lead Liaison

AUGUST 4, 2016

If you want to be a social media mastermind, the first thing you have to master is when to post to social media. Twitter is typically used like an RSS feed , which means that people turn to it during commutes and downtimes. Make the process even easier by using marketing automation tools. until 8 a.m.

Social Media 48

Social Media Social Marketing Lead Liaison Media 48

Convince & Convert

MARCH 19, 2013

Do you find that the daily demands of social media promotion are increasing? Our time is our most precious asset and social media is great at eating into it! Here are 9 social media tools that will help you save time and improve your productivity. allows you to automate blog post delivery to social networks.

Social Media 167

Social Media Product Tools Media 167

LeadSloth

FEBRUARY 17, 2010

This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. I will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. Social Media. Lead Generation. Lead Nurturing. Lead Intelligence.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Automating likes and comments is a recipe for a potential social media crisis.

Automation 110

Automation Tools Work Management Marketing & Strategy 110

Binary Demand

JUNE 27, 2023

It typically involves strategies and techniques, such as targeted marketing campaigns, networking events, trade shows, content marketing, email marketing, and social media outreach to capture qualified accounts’ interest and contact information. It aids the purchasing company’s sales procedures.

Lead Generation 115

Lead Generation Sales Qualified Leads B2B Sales Ideal Customer Profiles 115

Envy

AUGUST 22, 2017

When it comes to B2B marketing, social media can bring so much more to the table than simply posting and sharing content. While social media is an important distribution tool, it's also a window into your audience's behavior and habits. Social Media Marketing - The B2B process.

Social Media 82

Social Media Process Media Marketing Automation Services 82

Webbiquity

MAY 6, 2020

Social media, email, video marketing, online advertising, and blogging are all effective digital marketing tactics for creating brand awareness and offering promotions. While 93% of B2B marketers use email as a marketing channel and 92% use social media, just 75% of B2B enterprises have blogs.

Enterprise Management 206

Enterprise Management Work Management Marketing Management Multi-Channel 206

Launch Marketing

SEPTEMBER 30, 2020

Content marketing continues to be an important part of B2B marketing strategies in 2020. To make content marketing work, marketers and writers need to be generating content on a regular basis. Feedly – RSS feeds are still one of the best ways to monitor your industry for news and content. Content Creation Tools.

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Zoominfo

AUGUST 26, 2018

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job.

Planning 272

Planning Zoominfo Churn Rate Top of Funnel 272

Convince & Convert

DECEMBER 13, 2013

Gary Vaynerchuk – entrepreneur, CEO of VaynerMedia , and author – joins the Social Pros Podcast this week to discuss his brand new book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World ; how to deal with haters; and making sure to read the room. The RSS feed is: [link]. Listen Now.

Social Media 150

Social Media Media Content Case Study 150

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. The RSS feed is: [link].

Social Media 162

Social Media Media Viral Marketing Skype 162

Chris Koch

JUNE 26, 2009

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. I’m going to attempt to explain it by humbly offering my own initiation into social media as a guide. Pick an RSS tool.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100