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5 Ways to Boost and Improve Public Relations

Navigate the Channel

The way you and your company relate to the public is crucial to its success. Understanding the need for public relations – and that engaging in public relations is not an option – is a primary factor in the success of many businesses. Understanding there is no uniform general “public” is also not an option.

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Media Insights: Interview With Lindsey Wilkinson, Reporter at CIO Dive

Walker Sands

For the next installment of our media insights blog series , I caught up with Lindsey Wilkinson from CIO Dive to discuss how PR professionals can capture tech reporters’ attention. and including topics the source could speak about that are related to current trends, even if they might not necessarily be directly related to the initial pitch.

PR 98
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Public Relations Media Outreach: 4 Ways to Edit Your Pitch

Bluetext

It’s long been said that public relations media outreach is an art, not a science. But getting the attention of a media target for a client’s pitch is, in fact, both an art and a science. Below are 4 creative ways to re-think your public relations media outreach, starting with the pitch.

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Whats Trending in Marketing For February 2020

Stevens & Tate

Being informed about current and recent marketing trends, is an excellent tool for advertisers to have. We’re aware that keeping up with these trends can often be difficult. Top 10 Marketing Trends to Watch for in 2020. Similar Article: What’s Trending in Marketing For April 2019. Improving Your Marketing Program.

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Media Insights: Interview With Freelance Journalist George Lawton

Walker Sands

As a PR agency, we look to freelancers to drive media coverage for our clients, while freelancers look to us to provide credible sources and information for their stories. diginomica is good for user stories or trend stories, but they’re letting me write about digital twins again.

Media 52
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Top Eight B2B Marketing Strategies You Probably Shouldn’t Ignore

Webbiquity

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. People have lots of choices.

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Media Insights: Interview With Kyle Alspach, Senior Editor at CRN Focused On Cybersecurity

Walker Sands

There are 3,000 cybersecurity vendors. For instance, 10 Cybersecurity Companies Making Moves: September 2023 was released the first week of October, and looked back at security vendors that made big announcements in September. “I It’s more of a bandwidth thing than anything else,” he said. I do that with funding rounds a lot,” he said.