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What The Decline of Social Media Means For Content Marketing

Marketing Insider Group

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. While social media continues to grow in user numbers (with over 4.80 This isn’t just a blip on the radar.

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13 Social Media Video Content Examples: Amplify Your Social Media Traffic

Brandpoint

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are 13 solid video content ideas to bolster your social media presence: 1. How-To Videos People learn most about a product or service by seeing it in action.

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Should Your Manufacturing Company Use Social Media?

Brandpoint

Social media has become an integral part of our lives and businesses alike. In the past, manufacturing companies may have viewed social media as irrelevant to their industry. Don’t let your manufacturing company get left behind in the digital age. However, that is no longer the case. With over 4.2

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What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?

Marketing Insider Group

One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. They actually all work together to drive traffic and conversions. In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. What Is Paid Media?

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Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights

Webbiquity

However, the outlook varies considerably by industry and company size. Midsized companies (those with 500 to 5,000 employees) are most likely to cut spending. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. .” , 2023 looks like a tough year for marketing budgets.

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Measuring Social Media ROI for Manufacturing Companies

Brandpoint

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI?

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Social media management costs for businesses in 2022

Sprout Social

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives.