Litmus

AUGUST 2, 2021

Since we may not be able to rely on open rates anymore as an indication of activity (because of Apple’s Mail Privacy Protection ), you should be more intentional about asking your subscribers if they still want to hear from you. We just need to plan on it happening. A newsletter can show more of that brand spirit.

Webinar Metrics 105

Webinar Metrics Privacy Protection Trends Privacy 105

Martech

JANUARY 25, 2022

Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score a higher ROI. Open rates in Europe were at 21.75%, which was higher than North America, at 18.13%.

Privacy 101

Privacy Email Marketing Privacy Protection Open Rate 101

Martech

SEPTEMBER 22, 2021

If consumers collect and trade NFTs, and show them off as part of their digital personalities, brands might consider this almost like another social media platform. iOS 15 and letting go of open rates. It’s a day of rejoicing for those like Ryan who have advised marketers for years not to over-value the open rate.

Marketing Automation Services 126

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 126

Scoop.it

JANUARY 24, 2023

So, in addition to emails, you will have to use social media, paid search, and search marketing to boost subscriber engagement and beat the competition. Switch to click-through rate from the open rate With the launch of Apple’s MPP, your customers using iOS 15 will be able to hide their IP address.

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Porch Group Media

FEBRUARY 2, 2022

How to measure success and look beyond open rates as a success metric — Apple’s Mail Privacy Protection (MPP) has made open rates unreliable. Learn what metrics you should be measuring in 2022.

Webinar Metrics 52

Webinar Metrics Email Marketing Demand Privacy Protection 52

Porch Group Media

OCTOBER 25, 2021

Let’s dive into what these privacy updates mean for your email marketing and how you should respond. Apple IOS 15 Privacy Updates. In this latest update by Apple, consumers are gaining more control over the data they share through Mail Privacy Protection, Hide My Email and Private Relay. 1) Redefine Your Metrics.

Privacy Protection 52

Privacy Protection Email Marketing Privacy Paid Search Agency 52

Martech

SEPTEMBER 2, 2021

14-15, when I join Kath Pay (Holistic Email Marketing), Jennifer Cannon (Shotflow) and Kim Davis (MarTech and Third Door Media) to talk about new developments email marketers need to know about. . We know Apple will destroy the open rate as a usable metric. No doubt, losing the open rate is disruptive.

Email Marketing 130

Email Marketing Open Rate Privacy Protection Ad Frequency 130

Litmus

JULY 8, 2021

Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Being overly focused on campaign metrics like opens and clicks, and failing to look at performance over time and deeper engagement metrics. Conversions and conversion rate. What about the open rate?

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Porch Group Media

NOVEMBER 23, 2021

In this webinar, we dive into what these privacy updates mean for your marketing, in particular email, and how you should respond.

Privacy 52

Privacy Webinar Metrics Privacy Protection Paid Search Agency 52

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Einstein AI helps marketers make more informed decisions by sending the right number of messages in Pardot, sending messages at the right time in Automation Studio, and optimizing media plans with Datorama.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Vision6

AUGUST 23, 2021

With an average open rate of around 94% in Australia, SMS puts your messaging right where your audience is looking. You can also incorporate social media marketing with your email marketing tool for automation with greater impact. Want to take your campaigns to the next level? Measure your performance.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Litmus

DECEMBER 7, 2022

Data privacy will demand that social media and email cross-pollinate. Many marketers are relying on social media to grow an audience that they do not own. I’m curious to see how digital marketers pivot away from subject line testing since open rates are no longer a reliable metric.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Litmus

AUGUST 9, 2022

Plus, with open rates becoming less of a reliable metric due to Apple’s Mail Privacy Protection (MPP), email marketers should be thinking about other ways to measure success—and that means shifting focus to engagement metrics. Social feeds in email display your brand’s latest social media posts. Live social feeds.

Email Marketing 68

Email Marketing Social Marketing Privacy Protection Banners 68

Porch Group Media

NOVEMBER 10, 2022

It’s often the first thing people do online; 58% of users check their email before they check out social media or the news. Marketers listed email marketing as the most effective marketing strategy, followed by Paid Search/Ads, Organic Search, Social Media, and Events. Personalized emails deliver 6x higher transaction rates.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Navigate the Channel

JANUARY 3, 2024

Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. Track key metrics, including open rates, click-through rates, conversion rates and unsubscribe rates. Trust us on this one.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Salesforce Marketing Cloud

APRIL 15, 2024

Some are happy to see an open rate of over 20% on a campaign, while others may consider a click rate higher than 10% to be the mark of success. How should you consider email open metrics? While Apple MPP and caching make an open-rate-only strategy unreliable, it’s still a huge piece of the puzzle.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Litmus

JUNE 23, 2022

Now they find themselves racing to adopt new personalization trends meant to mitigate privacy changes, such as Apple Mail Privacy Protection (MPP) or the loss of third-party cookies. How has email, specifically, been impacted by Apple Mail Privacy Protection? Otherwise, those open rates are just a vanity metric.

Privacy Protection 62

Privacy Protection Personalization Privacy Mobile Advertising 62

Litmus

JUNE 17, 2021

Use it to get your subscribers’ attention and your emails opened! And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Data by Yes Lifecycle Marketing has shown that personalizing subject lines can increase open rates by 50% !

Open Rate 116

Open Rate Tips CAN-SPAM Click Rate 116

Scoop.it

FEBRUARY 28, 2023

The recipient will instantly recognize who the email is from which will increase the open rate and subscriber engagement. One such channel will be social media. Moreover, it enhances email deliverability and sender reputation. Here’s how Wayfair has employed BIMI in their emails.

Email Marketing 95

Email Marketing Trends Lead Ranking Planning 95

Litmus

OCTOBER 11, 2023

Now that Apple’s Mail Privacy Protection dominates reading environments , email designs must accommodate several scenarios—including webmail, desktop, and mobile–often without a lot of visibility. When you don’t have insight into where your audience is opening, using a hybrid/responsive design is a must.

Design 115

Design SEM Class Mobile Marketing 115

Martech

MARCH 9, 2023

At the heart of significant marketing trends is data Look at the trends that have occupied marketers’ attention over the last three years: 2021: The rise of Apple’s Mail Privacy Protection feature , which masked user activity data. Marketers panicked at the thought of losing open rates.

Open Rate 113

Open Rate Click Rate Paid Search Agency Privacy Protection 113

Martech

AUGUST 15, 2022

The open rate. It has never been a reliable success metric, but it has become even less so since 2021, thanks to Apple’s Mail Privacy Protection feature. If your audit shows you rely on opens to report success to your bosses, you need to change it. Read next: Study finds iOS 15 is inflating email open rates.

Budget Programs 101

Budget Programs Privacy Protection Paid Search Agency Planning 101

Litmus

DECEMBER 15, 2023

For example, use click-through rate to measure engagement with your email newsletter and email marketing ROI to prove the power of your promotional messages. Cross-channel integration between email, social media, sales, and product teams creates a cohesive experience for potential customers at every touchpoint.

Email Marketing 91

Email Marketing Marketing Strategy Marketing & Strategy Planning 91

Martech

MARCH 30, 2022

The open rate, for example, has been a popular success metric ever since we learned how to use it back in the early days of HTML email. But it’s a flawed and unreliable metric, especially now that Apple’s Mail Privacy Protection feature masks a campaign’s true open rate.

Multivariate analysis 104

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 104

Litmus

JULY 7, 2021

Jodie Coher , marketing strategist at JAC Media , recommends kicking off your holiday email planning after the 4th of July. Sid Bharath , CEO and Founder of Broca , shared the importance of cross-channel collaboration: “There are dozens of pieces to plan out, like our ads, social media, landing pages, etc.,

Planning 105

Planning Deliverability Privacy Protection Email Campaigns 105

Outgrow

JUNE 15, 2022

Greater Focus on Privacy. The announcement of Apple’s Apple’s MPP (Mail Privacy Protection) heightened awareness about the privacy concerns of email users across the globe. Here’s an email from Hover that conveys their respect for their subscriber’s privacy. . Here’s how it looks. With MPP in effect: 1.

Email Marketing 98

Email Marketing Trends Outgrow Budget Programs 98

Single Grain

AUGUST 7, 2023

Social Media Marketing : Utilizing social media platforms that are popular on mobile devices. Privacy : Privacy laws are constantly changing, making it a big obstacle for advertisers. has several laws, such as COPPA (Children’s Online Privacy Protection Act).

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52

Martech

SEPTEMBER 30, 2021

Did you think open rates would drop? With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. Read more here.

Multi-Touch Attribution 96

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 96

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. When it comes to email marketing, 3 core areas of improvement emerge—delivery, open rates, and CTR. Increased email open rate by 25% with emojis in subject lines.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. When it comes to email marketing, 3 core areas of improvement emerge—delivery, open rates, and CTR. Increased email open rate by 25% with emojis in subject lines.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52