Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. Automating your Facebook posts will create a streamlined process for you to focus on your overall Facebook marketing strategy. Consistency Consistency is key when it comes to social media algorithms.

Facebook 117

Facebook Social Media Profiling Urgency Marketing 117

Convince & Convert

JULY 5, 2013

Janice Person , Social Media Director for Monsanto , joins the Social Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. From Cision , a free online content marketing kit. The RSS feed is: [link]. .

Social Media 142

Social Media Media Brand Identity Branding 142

Convince & Convert

JUNE 7, 2013

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. The RSS feed is: [link]. Tweetable Moments.

Social Media 122

Social Media Media Best Practices Skype 122

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 132

Social Media Paid Search Agency Media Skype 132

Sprout Social

DECEMBER 27, 2016

Managing your social media workflow in the constant chatter of Tweets, Likes and Direct Messages can be tough. A social media manager’s work is never done and it seems like a new task gets added to your checklist every week. It is important to note that there is no shortcut of value in social media marketing.

Social Media 75

Social Media Optimization Media RSS 75

Hubspot

MARCH 31, 2020

Facebook is the most widely used social media platform , so running a contest on Facebook makes sense. Whatever the objective is, Facebook Insights can let you know how much your reach has grown, or you can invest in closed-loop marketing software to track the number of leads generated and the growth of your reach.

Social Media 101

Social Media Media Rules Guidelines 101

Webbiquity

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Social media/network-referred traffic.

Social Media 100

Social Media Media Lead Scoring Lead Ranking 100

markempa

MARCH 27, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. By using RSS, Woods has eliminated the time consuming task of lead notification, distribution and keeping his management team up-to-date.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Scoop.it

JULY 13, 2023

It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry. Thought leadership is a great tool, allowing you to stand out from the cluttered market. Build credibility and authority- An original thought process and opinion help establish your brand in the market.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Brandpoint

MARCH 31, 2020

Work must go on, even though a lot of marketing plans look obsolete compared to what they did at the start of the year. This marketing tactic is a great way to get your expertise in front of a large audience and start filling gaps in your sales pipeline. Owned Media is all the content you create. What is cost-per-lead?

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Convince & Convert

OCTOBER 17, 2011

Conversely, in the social media community, checking-in is a frequent behavior, and legions of blog posts are written about location-based services. I have recently become fascinated by the way that people who don’t work in social media use social. I don’t mean read your RSS feed or scour your Twitter stream.

Social Media 151

Social Media Media RSS Work Management 151

xiQ

MARCH 18, 2020

Redwood City, California, March 03, 2020 – xiQ, the leading AI-powered Account-Based Marketing (ABM) and Sales platform, launches Workbench, an AI-driven B2B marketing platform, for end-to-end content management and campaign execution. Organize emails and campaigns for Account-Based Marketing. Create and manage campaigns

Account Based Marketing 62

Account Based Marketing B2B Thought Leadership B2B Marketing Marketing Management 62

xiQ

MARCH 18, 2020

Redwood City, California, March 03, 2020 – xiQ, the leading AI-powered Account-Based Marketing (ABM) and Sales platform, launches Workbench, an AI-driven B2B marketing platform, for end-to-end content management and campaign execution. Organize emails and campaigns for Account-Based Marketing (ABM).

Account Based Marketing 62

Account Based Marketing B2B Thought Leadership B2B Marketing Marketing Management 62

markempa

AUGUST 5, 2012

Tweet Do you think social media is better for researching prospects than for attaining face-to-face meetings where deals are won and contracts are signed? In this high-tech world, social media has revealed itself to be a lead generation goldmine. Enlist the marketing division. All it needed was the right strategy.

Social Media 120

Social Media Top of Funnel Advertising Channels Lead Scoring 120

Convince & Convert

MARCH 22, 2013

Alix Hart , Brand Marketer at Best Buy , joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. The RSS feed is: [link]. “What we do in social media today might not be what we do next year.”

Emarketing 131

Emarketing Personalization Social Media Marketing Management 131

Scoop.it

AUGUST 3, 2021

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. This calls for a fundamental understanding of who you’re marketing to and what they find most engaging. What is Content Curation?

Curation 105

Curation Small Business Marketing Top of Funnel Paid Search Agency 105

EveryoneSocial

DECEMBER 21, 2020

Pulling in an RSS feed keeps anyone that subscribes to that group updated with any new posts automatically which saves time and effort for sharing relevant information with teams. The EveryoneSocial mobile app allows users to create, engage, and share wherever they are working. Connect Social Listening to Work Conversations.

Transparency 98

Transparency Newsletter RSS User-Generated Content 98

The Effective Marketer

MAY 18, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. You can follow any responses to this entry through the RSS 2.0

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

KoMarketing Associates

NOVEMBER 12, 2015

This experience got me thinking about where B2B marketers may miss out on SEO opportunities because there isn’t a direct connection to SEO performance. Here are five potentially overlooked content marketing opportunities B2B marketers should consider incorporating into their ongoing SEO efforts. EMAIL COMMUNICATION.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

Activities 132

Activities Multi-Channel Social Media Stats 132

Chris Koch

MARCH 19, 2010

I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. I think it’s important to try to do this if we’re going to get social media integrated with the rest of marketing. I want to do something ambitious and I’m hoping you’ll help.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Convince & Convert

MARCH 15, 2013

Jake Jacobson , Social Media Manager at Garmin , joins the Social Pros Podcast this week to reveal Garmin’s Youtility-esque goals when it comes to social media and customer service, plus how Garmin has been able to educate its wide and dedicated fan base through specialized content. The RSS feed is: [link]. Listen Now

Communities 140

Communities Mobile Advertising Emarketing Stats 140

Webbiquity

APRIL 10, 2017

The explosion of blogging, social media, and online review sites has provided brands with unprecedented opportunity for exposure through authentic customer advocacy. Marketers need to constantly be on the watch for fake reviews, trolls, and unanswered customer complaints. ” — The Social Media Hat. 1) Reputation.com.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Convince & Convert

SEPTEMBER 20, 2013

Zero Paid Media as the New Marketing Model , joins the Social Pros Podcast this week to discuss the two types of entrepreneurs, the idea behind his revolutionary startup, and how Kickstarter has helped him prove his point. This week: From ExactTarget , a free whitepaper entitled The Mobile Idea File. The RSS feed is: [link].

Skype 124

Skype Startups Social Media Mobile Advertising 124

Hubspot

APRIL 12, 2019

You can then schedule your blog posts with HubSpot’s calendar tool, connect to and promote them through your social media accounts and email, and analyze their performance with HubSpot’s analytics tools. You can also leverage their SEO tools, social media integrations, and sharing tools to amplify your blog posts’ reach. Squarespace.

CMS Development 101

CMS Development Best Practices Lead Ranking Template 101

EveryoneSocial

SEPTEMBER 12, 2022

If you’re active on social media, especially LinkedIn, then you’ve likely seen more people talking about the power of employees sharing and engaging on social media. A team of socially active employees can fuel marketing, sales, recruiting, and employer brand for their organization. Lack of support from outside experts.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. The RSS feed is: [link]. Listen Now.

Social Media 115

Social Media Media API Twitter 115

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

MAY 31, 2013

Dave Morse , Online Marketing Strategist for Delta Faucet , joins the Social Pros Podcast this week to discuss the lessons he’s learned at Delta surrounding keeping his team nimble, knowing your audience, and how important it is to balance traditional marketing with social. The RSS feed is: [link]. Listen Now .

Tactics 133

Tactics Cross-Selling Skype Social Media 133

Convince & Convert

JANUARY 10, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. By generating social media engagement with the content, the playlist can always be changing. Listen Now.

Curation 131

Curation Television marketing Content Skype 131

Convince & Convert

JUNE 14, 2013

Greg Gerik , Social Media Leader for the Global E-Transformation Team at 3M , joins the Social Pros Podcast this week to discuss managing a diverse and international company’s social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social. The RSS feed is: [link].

Skype 119

Skype Social Media Communities Case Study 119

Convince & Convert

MARCH 29, 2013

The RSS feed is: [link]. In order to more fairly rank celebrities who do not have a strong social media presence, Klout has incorporated news sources to corroborate the metrics they pull. ” Social Media Stat of the Week: Engagement with Social Media Falls from 2010 to 2013. We couldn’t do it without them!

Television marketing 131

Television marketing Social Media Curation RSS 131

Convince & Convert

JULY 12, 2013

Frank Eliason , author of the new book At Your Service and Director of Global Social Media for Citi , joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. From Cision , a free online content marketing kit.

Social Media 153

Social Media Skype Case Studies Paid Search Agency 153

Sharpspring

AUGUST 25, 2020

When it comes to marketing automation, both internal and external tactics are necessary for running a successful business. In the following post, we’ll discuss the main types of marketing automation and why each one is vital for your company to survive and to thrive. Internal vs. External Marketing. Email Automation.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Automation Work Management 62

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella.

Planning 100

Planning Email Marketing Work Management Marketing Management 100