Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. of communication professionals rely on branded content.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

NuSpark Consulting

APRIL 13, 2012

If you were in marketing, you had media kits and circulations statements. SRDS probably fits in the first paragraph as well, but still is the best source for researching consumer and b2b media information, covering print, digital, and direct marketing/list research. Here’s the link to the digital media research tools.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Content Standard

DECEMBER 11, 2015

The Marketing ROI Conundrum. For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. B2C marketers—retailers especially—have a hard time wrapping their heads around content marketing. ” – Me. Overstock.com.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

The Marketing ROI Conundrum. For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. B2C marketers—retailers especially—have a hard time wrapping their heads around content marketing. ” – Me. Overstock.com.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Contently

MARCH 5, 2020

In the past, brands created content two ways: in house or through an agency. These content marketing methods were usually used in tandem. Agencies took on the big campaign work—TV commercials, out-of-home advertising, print, media buys, etc. The new generation of content marketing.

Advertising Agencies 217

Advertising Agencies Paid Search Agency Top of Funnel Work Management 217

Content Standard

JANUARY 24, 2018

Hoping to offer a contrast to these narratives, Detroit is creating its own version of brand storytelling. “There’s a lot more to Detroit than bankruptcy, and the Detroit media focuses on food, crime and sports,” Foley told the Guardian. ” Detroit’s dilemma should be familiar to content marketers.

Storytelling 53

Storytelling Brand Identity Branding B2B Thought Leadership 53

Marketing Insider Group

MARCH 23, 2015

And in my excitement for last year’s Content Marketing World, I answered WTF does Kevin Spacey Know About Content Marketing. 3 Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House of Cards. It is no secret that storytelling has become the pinnacle practice of 2015. Not exactly….

Storytelling 100

Storytelling Microsite Network Marketing Television marketing 100

Outgrow

MAY 21, 2020

Top 15 Content Marketing Agencies in Eastcoast, USA. Did you know that Content Marketing costs 62% less, yet generates over three times as many leads as outbound marketing? This explains why 90% of the organizations inculcate content in their marketing endeavors. Huge’s work is, well, huge.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

SnapApp

FEBRUARY 24, 2017

One of the keys to content marketing success is differentiation. For a long time, “content marketing” was seen as a daily 500 word blog post. It’s called interactive storytelling. And, it will give wings to your content strategy. . What is Interactive Storytelling? Because stories are sticky.

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Buffer

APRIL 22, 2021

Social media. We want to help a tiny bit when it comes to their social media marketing efforts. I currently lead the creative communications and social media for Sustainable Energy for All (SEforALL). Their main catalyst of change? There are so many great nonprofits working hard to make the world a better place.

Social Media 97

Social Media Media Generation Work Management 97

Outgrow

JULY 12, 2022

The need for visually appealing, engaging product marketing. Rethinking content marketing: how content marketing is different from influencer marketing. Ensuring constant value addition to your social media. We have companies in the media and entertainment industry. About our host: .

Work Management 52

Work Management Marketing Management Product Planning 52

ClearVoice

SEPTEMBER 22, 2020

Social media posting. Creating an integrated media plan and calendar is essential. Timing is critical to effective health industry content marketing. Without appearing opportunistic, smart content marketers have developed effective ways of providing information during the COVID-19 pandemic.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

PureB2B

MARCH 27, 2019

Remember to fully utilize the content you are personalizing for your ABM strategy. Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers. Storytelling in your ABM focused content can take on many forms.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

Vidyard

SEPTEMBER 11, 2015

“Embedded journalism” and video are especially important at a time when many of the traditional media do not have budgets to cover events as they once did; businesses are seeing the value of creating their own media from their perspective. Video has become an increasingly important part of that work.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

PureB2B

MARCH 27, 2019

Remember to fully utilize the content you are personalizing for your ABM strategy. Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers. Storytelling in your ABM focused content can take on many forms.

Account Based Marketing 56

Account Based Marketing ABM Creativity Personalization 56

SnapApp

AUGUST 9, 2017

Dominos Pizza took interactive content into the stratosphere with their DXP campaign. It began with a fleet of custom-engineered pizza delivery cars, but it was the interactive microsite that brought the campaign to the masses. Chanel did this with their Inside Chanel microsite. Tactic 7: Educate With Explainer Videos.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Vidyard

SEPTEMBER 11, 2015

“Embedded journalism” and video are especially important at a time when many of the traditional media do not have budgets to cover events as they once did; businesses are seeing the value of creating their own media from their perspective. Video has become an increasingly important part of that work.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

SEPTEMBER 11, 2015

“Embedded journalism” and video are especially important at a time when many of the traditional media do not have budgets to cover events as they once did; businesses are seeing the value of creating their own media from their perspective. Video has become an increasingly important part of that work.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Contently

MAY 19, 2016

According to the Atlantic , these are four of the 3,415 words banned from Coca-Cola’s user-generated content campaign “GIF The Feeling.” ” Developed by the agency Oglivy & Mather, GIF The Feeling is user-generated content with a twist. If it doesn’t, then there is no response, community, or conversation.”

User-Generated Content 113

User-Generated Content Generation Microsite Content 113

Webbiquity

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

SnapApp

OCTOBER 8, 2015

VP of Global Advertising & Media at Xerox Barbara Basney intends to build on that name recognition while challenging assumptions. Through content marketing strategy, their marketing team is reframing the public perception of Xerox. When you think about Xerox, you probably imagine photocopy machines. General Electric.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

Convince & Convert

OCTOBER 22, 2013

How can you manage risk in your content marketing? Imagine a campaign that delivered content across your browser, television, and Google Glass. The best big content projects go way beyond the form and achieve something that is really hard, which is storytelling. How can you manage risk in your content marketing?

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

ClearVoice

JULY 12, 2022

Keeping up with the latest 2022 content marketing trends is an ongoing process because the tools and technologies available change rapidly. This guide will help you stay current and act as a reference for your content marketing efforts. What is Digital Marketing? What is Content Marketing? Podcasting.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

B2B Marketing Zone Posts

MAY 3, 2010

Great stuff this month in the world of B2B Marketing. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. I disagree.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Hubspot

MARCH 18, 2018

No marketing, including content, is uninteresting if you look at it certain ways. Done right, B2B content marketing can certainly match -- and sometimes, maybe even rival -- the creativity and appeal of the best B2C ones. 10 Exceptional B2B Content Marketing Examples. CB Insights: Newsletter.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Hubspot

JUNE 12, 2017

Done right, B2B content marketing can certainly match -- and sometimes, maybe even rival -- the creativity and appeal of the best B2C ones. And we want to recognize the brands that are breaking that mold and creating great content that grows fervent, dedicated audiences. 9 Exceptional B2B Content Marketing Examples.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Hubspot

FEBRUARY 15, 2017

Britain's national tourism agency was tasked with creating a campaign geared toward the continually growing Chinese market. According to VisitBriain's website, it reached 300 million people through the agency's Chinese social media channels, and resulted in 1.3 7) Content Marketing Awards. 10) Drum Marketing Awards.

Paid Search Agency 72

Paid Search Agency Paid Content Advertising Agencies Budget Programs 72

Convince & Convert

APRIL 4, 2016

What has this got to do with video content marketing? Here’s the picture: Your marketing funnel is that substance your teacher was telling you about. Video content can help raise the heat on your marketing funnel. We all know that content marketing is about creating valuable content tailored to your audience.

Top of Funnel 111

Top of Funnel Marketing Funnels Video Marketing Planning 111

SnapApp

FEBRUARY 5, 2016

We all know, or have at least been told, that good content is powered by good storytelling. However, content marketer, Ann Handley, puts it a slightly different way : “Good content is not about storytelling; it’s about telling a truly connective story well.” Social media.

Case Studies 54

Case Studies Microsite Case Study Top of Funnel 54

SnapApp

FEBRUARY 4, 2016

We all know, or have at least been told, that good content is powered by good storytelling. However, content marketer, Ann Handley, puts it a slightly different way : “Good content is not about storytelling; it’s about telling a truly connective story well.”. Social media.

Case Studies 48

Case Studies Microsite Case Study Top of Funnel 48

Contently

DECEMBER 20, 2016

This year’s top content marketing covered topics like dating, science, politics, mascara, Ryan Reynolds, trap music, and anthropomorphic breakfast food. As Contently cofounder Shane Snow argued in his annual state of content marketing , marketers of the future need to create breakthrough content, or else they’ll fail.

Content Marketing 60

Content Marketing Best Practices Microsite Content 60

Content Marketing Institute

OCTOBER 24, 2017

We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers. In addition, younger generations are increasingly communicating through visual means –including GIFs, live-streaming, and social media platforms like Instagram and Snapchat. Click To Tweet. When to use them.

Top of Funnel 105

Top of Funnel Video Marketing Enterprise Management Tips 105

DivvyHQ

NOVEMBER 22, 2017

While wading into the world of software, tools, and digital resources can be overwhelming at the outset, there’s hope for building a just-right content marketing software stack. In our last post on this topic, we discussed how to choose the right content marketing strategy and planning tools. Why Bother? Problem solved!

Budget Programs 40

Budget Programs Work Management Marketing Management Software 40

Hubspot

JANUARY 5, 2016

Even if you market for a niche B2B business with one main product, there are still endless possibilities for your visual marketing. As you determine a visual strategy for social media, especially Instagram, start by thinking beyond the product itself to the many ways or locations your product can be used. 3) Starbucks.

Impressions 28

Impressions B2B Marketing Campaigns Microsite 28

Content Standard

FEBRUARY 18, 2015

Film captures our attention like few other media types can. The other day, Scoop.it’s Director of Community and Content Ally Greer reminded me to watch my favorite movie of all time: Big Fish. ” As you may have guessed, this is where our content marketing lesson begins: What’s a Story Without Emotion?

Media 40

Media Microsite Content Network Marketing 40

Content Marketing Institute

DECEMBER 21, 2017

Some of the best inspirational and engaging content comes from unexpected places. B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. AT&T creates media brand with Hollywood actress ( April 2017 ).

Examples 95

Examples Marketing AI B2B Marketing Content Marketing 95