B2B Memes

JULY 3, 2012

In other words, you are not simply producing second-stage shovelware , but genuinely digital content, shaped to take full advantage of its digital medium. Others come to you not just for help using WordPress or sizing an image, but also for advice on their new-media careers. You may be wondering, “Is all this necessary?

Marketing Proposals 100

Marketing Proposals Budget Programs Advertising Mediums Social Media 100

B2B Memes

OCTOBER 28, 2011

The findings are from Readex Research , and are based on a series of media usage surveys conducted over the last year or so. The results show that when asked what forms of media these professionals use in their work, 74% chose print publications, just three percentage points below the top choice, search engines, and tied with e-newsletters.

Buzz 100

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B2B Memes

MAY 9, 2012

Embracing the subjective, personality-driven approach of social media? Those are some of the questions being raised recently by a number of new-media observers, most notably GigaOm’s Mathew Ingram , who’s lately been rolling out one must-read blog post after another. Or is there some uncertain, ill-defined middle way?

Twitter 100

Twitter Social Media Advertising Mediums Marketing Report 100

B2B Memes

MARCH 2, 2010

. “In this era,&# Esquire ’s editor told Ambroz, “when everyone’s excited about new media, we need to do everything we can to make older media as exciting as possible.&#. The reason these innovations cannot do more is that they, in essence, transform the medium of print into an object. But let’s be clear.

Fulfillment 100

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B2B Memes

JUNE 21, 2010

The comment that keyed Gordon’s column came from Kerry Smith, CEO of Red 7 Media (publisher of Folio: , by the way). As reported by Gordon, Smith said that even as direct revenue from print is declining, the medium is becoming more valuable.

Content Marketing 100

Content Marketing Content Blogger Lead Ranking 100

B2B Memes

FEBRUARY 3, 2011

From the print perspective, digital media and excessive workloads go hand in hand. Now, though, digital media have set the bar much higher. If not, they will simply fade away along with their medium. To the traditional print journalist, their new ethos of digital productivity is not just foreign, it’s al-Qaeda foreign.

Product 100

Product Blogger Press Advertising Mediums 100

B2B Memes

JUNE 28, 2010

For Rex Hammock, for instance, transparency is the only constant of ethics: “Transparency—a clear explanation of the sponsorships and relationships involved in the development and presentation of any media—is the foundation (or high ground) that must be adhered to whenever determining whether or not something is ethical.

Ethics 100

Ethics Transparency PR Advertising Mediums 100

B2B Memes

OCTOBER 19, 2011

But in the new-media era, to be a good journalist, to master your craft, you must at the very least learn enough about programming to understand it. Likewise, in the digital medium, studying what’s under the hood gives you greater flexibility in presenting and distributing your content.

Work Management 100

Work Management Distribution Advertising Mediums Social Networks 100

B2B Memes

APRIL 13, 2011

It takes a little while to unwind the argument of this Tweet, even more gnomic than usual for this ultraconcise medium. After offering a few mild criticisms of Keller’s anti-aggregation editorial, I received this comeback: “If stories were aggregated & printed to distribute, I think people would find that distasteful.

Aggregators 100

Aggregators Digg Curation Advertising Mediums 100

B2B Memes

OCTOBER 19, 2012

Though Lacy thinks Circa ’s founders have overstated their case for these innovations, she says they have identified issues critical to the future of news media. Finally, B2B publishers need to do a much better job of suiting content and format to the reader and the medium. And content must also be sensitive to each form of media.

Aggregators 100

Aggregators B2B Content Analysis 100

B2B Memes

NOVEMBER 4, 2011

As he says, “If you didn’t hear the person say something, you should probably attribute the quote not only to the speaker but to the medium that reported it.” In the new-media era of journalism, the arguably most important ethical principle is transparency. But there’s not a single link in the story.

Transparency 100

Transparency Ethics Press Guidelines 100

B2B Memes

APRIL 29, 2011

For the last few weeks, though, I’ve been wondering if I’m not putting too much stress on visual media. First, the simple availability of visual media should not constrain the visual element in our writing. Second, one medium is not inherently superior to the other. In the end, the key is learning to think with your eyes.

Advertising Mediums 100

Advertising Mediums Lead Scoring Lead Ranking Organic Leads 100