KoMarketing Associates

FEBRUARY 14, 2018

Researchers conducted a survey of B2B marketers to better understand their first-party data collection methods, management, and implementation. It’s best practice to layer first-party data into all targeting tactics and not just a siloed line item in a media plan for ‘retargeting’ efforts.”.

Planning 161

Planning Banners Marketing & Strategy Analytics 161

Martech Advisor

OCTOBER 30, 2019

In this article, we discuss Halloween marketing trends and what marketers and retailers can do to improve last-minute sales. In an attempt to prepare for Halloween and the onset of the festive season, we’re looking at research findings about what the top consumer purchases are and what’s unique about Halloween shoppers.

Planning 47

Planning Trends Marketing Plans Paid Search Agency 47

Scoop.it

NOVEMBER 17, 2022

For one, they can provide you with the latest market research. Jay Baer is one of the best minds in digital marketing, and his content is one of the best for learning about the latest trends across digital marketing. What we like: Provides the latest digital marketing trends. Excellent for media planning.

Newsletter 90

Newsletter Planning Work Management Marketing Management 90

KoMarketing Associates

JANUARY 22, 2019

Setting your social media strategy in the new year can seem like a daunting task. Below we outline a few resources and places to start when researching and formulating a winning strategy for yourself, your company, or your clients. Brush up on current and future digital marketing and social media trends.

Social Media 122

Social Media Webinar Metrics Media Marketing & Strategy 122

Sprout Social

AUGUST 12, 2021

We’ve rounded up our top social media campaign templates below for you to use as a jumping-off point or keep as-is. 30-day social media plan template. What it is : The 30-day social media plan template is great for marketers looking to switch up their strategy through focused, achievable goals.

Social Media 120

Social Media Template Campaigns Media 120

Digilant

JUNE 27, 2023

This approach enables Fox — and its partner advertisers — to stay in step with viewership trends, driving reach amongst those who prefer broadcast television and cord cutters. Media opportunities for advertisers The 2023 games are poised to set records in terms of viewership. .’s While an estimated 1.5

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

This approach enables Fox — and its partner advertisers — to stay in step with viewership trends, driving reach amongst those who prefer broadcast television and cord cutters. Media opportunities for advertisers The 2023 games are poised to set records in terms of viewership. .’s While an estimated 1.5

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Brightedge

MAY 16, 2021

You may be surprised by the findings in BrightEdge Research's latest channel share report. Non-Obvious : How to Predict Trends and Win the Future By Rohit Bhargava, 2018. Bhargava focuses on the landscape in which we work, spots trends, and explains how marketers can tap into and take advantage of them.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Buffer

NOVEMBER 17, 2021

Use market research tools like AnswerThePublic or Google Trends to see what people are searching for. Sharing articles about industry trends, inspiring images that relate to your brand, or even relevant memes can add to your feed without taking valuable time out of your day. Which resonated most with your audience?

Small Business Marketing 92

Small Business Marketing High Quality Lead Social Media Tips 92

Sprout Social

SEPTEMBER 16, 2022

According to our latest index, more than 50% of consumers said they plan to spend more time engaging on YouTube, while significantly fewer marketers (35%) said they were investing there. Publishing regular (and high-quality) content on YouTube should be a part of any strategic social media plan. Pay close attention to trends.

Youtube 102

Youtube Video Marketing Mobile Marketing Social Media 102

ClickZ

JUNE 12, 2020

Brian’s research, advisory and presentations humanize the relationship between disruptive innovation and its impact on institutions, markets and societies. . He not only helps audiences understand what’s happening and why, he visualizes future trends and inspires people to take leading roles in defining the future they want to see.

Enterprise Management 93

Enterprise Management Demand Generation Agencies Advertising Agencies Work Management 93

Brandpoint

MAY 26, 2022

According to our State of Marketing in the Manufacturing Industry Research Report , the greatest challenge that manufacturing marketers are facing is producing high-quality content. These platforms definitely aren’t for everyone, so do your market research and make sure you’re connecting with your target market in the right spots.

Paid Search Agency 62

Paid Search Agency Video Marketing Companies Planning 62

Martech Advisor

APRIL 13, 2020

Our internal research shows a 10% week-over-week increase in ad opportunities globally. In the face of the COVID-19 pandemic, nearly all advertisers will need to adjust their media plans. Learn more: What You Should Know About Over-the-Top Media. Is any of this surprising? In short, no.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Advertisements Advertising 101

SmartBug Media

MAY 15, 2020

More than 80 percent of Americans have a social media profile and they’re using social media to connect with organizations, research products and services, and network. Through the power of social media, your organization can: Promote the content you’re publishing online.

Cost 105

Cost Paid Search Agency Planning Work Management 105

BenchmarkONE

SEPTEMBER 21, 2022

Make sure you conduct adequate market research to determine if your small business is offering a solution to a problem that people need solved. . Straying From a Developed Business Plan. A realistic business plan sets your business up for success. Here are some small business social media tips to follow: .

Small Business Marketing 79

Small Business Marketing Business Work Management Marketing Management 79

Sprout Social

JULY 6, 2022

Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process. Tech social media resources. 5 stats for social media marketers in the software industry. 4 overlooked B2B market research methods for understanding your customers. Creating a 30-day social media plan.

Twitter 97

Twitter Best Practices A/B testing Social Media 97

Convince & Convert

FEBRUARY 9, 2016

Once that intro is made and the connection established, it has to be cultivated and sustained through product changes and launches, employee turnover, and a revolving door of seasonal trends in your marketplace. How centralizing a chain’s social media leads to deeper connections with customers. In This Episode.

Social Media 102

Social Media Media Skype Twitter 102

Digilant

OCTOBER 8, 2020

As brands are faced with more diverse buying patterns and higher expectations from consumers, siloed media plans are no longer a viable option. Today, 90% of brands either have or plan to invest in an omnichannel marketing solution. Omnichannel marketing has proven itself to be more than just a buzzword of 2020. The Solution?

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Planning 52

Convince & Convert

MARCH 10, 2015

Why You’re Not Changing Your Editorial Calendar Even Though It Could Be Better There is a lot of research that goes into change, and there are several different theories. And maybe you’re sharing your content on social media, but you really don’t have a plan to use social media super efficiently.

Best Practices 160

Best Practices Social Media Work Management Planning 160

Oktopost

FEBRUARY 23, 2021

Businesses of all sizes now understand how important it is to engage in social media marketing. Almost half of the world’s people are on social media. More than 50% of them use social media to research products they’re thinking of buying. In other words, they have a social media marketing plan.

Social Media 62

Social Media Media Allocation Ideal Customer Profiles 62

Digilant

NOVEMBER 6, 2018

We have put together an infographic and report that gives predictions and highlights trends around consumer behavior for the 2018 holiday shopping season. This report will help advertisers and media buyers gain additional insights for their digital marketing strategies.

Mobile Advertising 40

Mobile Advertising Emarketing eCommerce Amazon 40

ClickZ

JULY 7, 2022

So, we do all take it upon ourselves in our team to do research the conversations our audience are having: ‘Scroll and search’ as we call it.”. “We We ask, what trends are emerging? The author has the experience and has done the research to create something that represents my community.’ What’s the theme of the day?

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

SmartBug Media

MAY 21, 2020

Would you believe us if we told you that everything you need to craft high-performing social media posts across all of your channels is sitting on your blog? Businesses throw time, energy, research, and resources into producing compelling, persona-driven inbound marketing blog articles. How to Parlay Blog Content into Social Posts.

Social Media 71

Social Media Media Tips Buyer Personas 71

Hubspot

MARCH 4, 2020

The best way to combat these issues is through media planning. Based on this definition, it’s clear media planning has many moving parts — this is why the process can be difficult to get right. Benefits of Media Planning. Determining the timing and frequency of the media and content you publish and share.

Media Plans 100

Media Plans Planning Media Work Management 100

Predictive Response

OCTOBER 16, 2018

If you have decided to start a content marketing campaign for your business, here are the 4 steps to take to begin planning. Research Topics – First, you need to figure out what you’re going to write about. What are some of the latest trends and news going on? What are other people in your industry discussing?

Planning 40

Planning Marketing Strategy Marketing & Strategy Content Marketing 40

illumin

OCTOBER 20, 2023

However, it’s important to note that categories should be regularly reviewed and updated to reflect changes in user interests and market trends. Staying up-to-date with the latest industry insights and conducting ongoing keyword research can help businesses identify emerging categories and optimize their targeting strategies.

Advertisements 52

Advertisements Advertising Marketing AI Privacy 52

Convince & Convert

DECEMBER 29, 2015

There is a lot of research that goes into change, and there are several different theories. Create a Social Media Plan for Sharing Content. The thing that sucks right now: You don’t have a social media plan in your editorial calendar to share your content with your fans, followers, and friends.

Social Media 99

Social Media Work Management Planning Custom Publishing 99

Parse.ly

SEPTEMBER 10, 2021

” “They’ll offer you strategy, media planning, creative, technology, all manner of things to offer up a full-­service agency experience. “You’ve got Turner Ignite down in Atlanta, offering up services for things like media buying, media strategy, and demographic research into sports enthusiasts.”

Paid Search Agency 52

Paid Search Agency Webinar Metrics Advertising Agencies Ad Agencies 52

Parse.ly

SEPTEMBER 10, 2021

” “They’ll offer you strategy, media planning, creative, technology, all manner of things to offer up a full-­service agency experience. “You’ve got Turner Ignite down in Atlanta, offering up services for things like media buying, media strategy, and demographic research into sports enthusiasts.”

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Webinar Metrics 52

Bannerflow

DECEMBER 8, 2021

Digital out-of-home (DOOH) advertising has been on a rollercoaster, going from one of the biggest ad trends in 2019 to experiencing a dramatic downfall in 2020. This, combined with the results of a DPAA study showing that 81% of advertisers will recommend DOOH in their media plans in 2022, shows things are looking up.

Advertisements 98

Advertisements Advertising Trends Comparison 98

Digilant

FEBRUARY 4, 2021

Just think, within a year, TikTok grew from a trending app to now having 50 million daily active users in the United States. As digital advertisers, it’s our responsibility to stay up-to-date with these channels and implement them into our digital media plans, when applicable. . But, the job doesn’t stop here.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Digilant

FEBRUARY 4, 2021

Just think, within a year, TikTok grew from a trending app to having 50 million daily active users in the United States. As digital advertisers, it’s our responsibility to stay up-to-date with these channels and implement them into our digital media plans, when applicable. . But, the job doesn’t stop here.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Digilant

OCTOBER 8, 2020

As brands are faced with more diverse buying patterns and higher expectations from consumers, siloed media plans are no longer a viable option. Today, 90% of brands either have or plan to invest in an omnichannel marketing solution. Identify negative trends before they greatly impact your business. The solution?

Advertising Agencies 52

Advertising Agencies Work Management Paid Search Agency Marketing Management 52

NuSpark Consulting

JANUARY 21, 2012

Keyword Intelligence: Keyword Research for Search, Social, and Beyond . A newer book covering researching and planning the right keywords for your website, SEO, paid search, and social media. Advertising Media Planning, Seventh Edition. Social Media. Ron Jones. Jack Sissors, Roger Baron.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

RebelMouse

JUNE 7, 2018

The much-anticipated internet trends report by Mary Meeker made. adults spent over five hours more a day consuming digital media in 2017 than they did in the previous year. adults spent over five hours more a day consuming digital media in 2017 than they did in the previous year. Data from Pew Research Center.

Facebook 61

Facebook CMS Development Advertising Agencies Paid Search Agency 61

accelerate agency

FEBRUARY 17, 2023

Why is a marketing plan important for SaaS businesses? SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it? Marketing planning for SaaS companies: How to do it Creating a strong marketing plan takes time and effort, but it will pay off in the long run if you get it right.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Why is a marketing plan important for SaaS businesses? SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it? Marketing planning for SaaS companies: How to do it Creating a strong marketing plan takes time and effort, but it will pay off in the long run if you get it right.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52