Martech
AUGUST 23, 2022
A great majority (75%) expect prices in all categories to continue to increase in the second half of 2022 (per a separate June 2022 Gartner consumer survey ). A more practical streaming TV planning approach accepts the unknowns. People are paying closer attention to value than ever.
ScanmarQED
JANUARY 22, 2024
The increased focus on consumer privacy in recent years has caused well-documented disruption in the marketing ecosystem, causing some marketers to turn away from solutions that analyse person-level consumer journeys (such as Multi-Touch Attribution – MTA) and towards aggregated analyses such as Marketing Mix Modeling (MMM).
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illumin
OCTOBER 20, 2023
This method not only maintains user privacy by not relying on personal information or tracking individual behaviors but also lets brands reach a wider audience by targeting users based on relevant content. Additionally, contextual targeting is more privacy-friendly, as it doesn’t require tracking of user behavior.
Digilant
FEBRUARY 28, 2024
What is the right price for our product? What is the right media mix to reach the audiences that matter? The majority of what is perceived today as high-value work — research, strategy, creativity, media planning, ad operations, reporting and analytics — will become heavily automated and quickly a commodity.
Industrial Marketing Today
JUNE 12, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?
QuanticMind
JULY 7, 2023
And what trends, data, and forecasts are driving your holiday planning needs? Read on for details and insights to help inform your media planning today! Then, find privacy-friendly and regulation-compliant ways to leverage app and first-party data to make your targeting work smarter, not harder. Have an app? Advertise it!
Liveintent
AUGUST 9, 2022
Instead of just prioritizing price and quality, they’re also considering brand values and customer-centric services. You go back to your media plan and diversify. With email addresses at your fingertips, you can improve identity and addressability, and track and target your customers in privacy-safe ways.
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