SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections.

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

Social Media 78

Social Media Media Brand Identity Branding 78

Navigate the Channel

DECEMBER 7, 2023

To stay on top of your game, you need to spice up your social media marketing. Enlist influencers to show the benefits of your product or service through a review, by producing content for your social channels, or by sparking discussion on social media. Which social platform is most effective for B2B marketing?

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Brandwatch Marketing

JUNE 15, 2022

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy.

Social Media 144

Social Media Tools Media Lead Scoring 144

KoMarketing Associates

MAY 6, 2020

Let’s explore the ways that social media marketing can be used to quickly and effectively shift strategy to increase attendance, participation, and awareness for your customers’ online events, webinars, and virtual happenings. Take Advantage of Organic Social Media Features. Social Media Stories.

Paid Content 283

Paid Content Social Media Promotion Media 283

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. The Debate: Is Social Media Lead Gen or Brand Building or Both? Short Answer: Yes.

Social Media 162

Social Media Generation Media Peer-to-peer 162

SocialPilot

FEBRUARY 5, 2024

It is not a secret that approximately half of the world’s population uses social media. Among this vast landscape of social media platforms, Twitter stands out prominently. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? Let’s get started!

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Sprout Social

JANUARY 11, 2024

But measuring something as intangible as that can be tricky. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Webbiquity

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. First things first.

Marketing Automation Services 237

Marketing Automation Services Social Media Marketing Automation Social Marketing 237

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. The Debate: Is Social Media Lead Gen or Brand Building or Both? Short Answer: Yes.

Social Media 130

Social Media Generation Media Peer-to-peer 130

Brandwatch Marketing

FEBRUARY 20, 2024

Here’s how to decide on the right tool to monitor your brand on social media. Millions of data points are created every day on social media. Today, there will be over half a billion posts published on X (formerly Twitter), 95 million Instagram posts, and over 800k Reddit posts. And among all this?

Social Media 91

Social Media Budget Programs Tools Media 91

EveryoneSocial

FEBRUARY 8, 2021

There is no reason for me to dive into just how important social media is to businesses today. If you are on this post about social media KPIs, then the impact of being active on social networks is glaringly obvious. What Is A Social Media KPI? What is a Social Media KPI?

Social Media 106

Social Media Media Top of Funnel Work Management 106

Industrial Marketer

NOVEMBER 2, 2021

Is Twitter good for B2B marketing? To start, Twitter has over 180 million active users. So having a Twitter account gives B2B companies an excellent avenue to connect with their professional target audience. Read more » The post Twitter for B2B Marketing: Does It Measure up?

Twitter 98

Twitter B2B Marketing B2B Paid Search Agency 98

Bannerflow

JUNE 1, 2023

META Meta To Launch New Twitter Like App in June Meta is poised to launch a new microblogging platform this summer, aiming to challenge Twitter’s dominance. The codenamed app, referred to as P92 or Barcelona, will offer features similar to Instagram, including community guidelines, login credentials, and safety measures.

Social Media 98

Social Media Media Youtube Paid Search Agency 98

Brandwatch Marketing

FEBRUARY 20, 2024

Here’s how to decide on the right tool to monitor your brand on social media. Millions of data points are created every day on social media. Today, there will be over half a billion posts published on X (formerly Twitter), 95 million Instagram posts, and over 800k Reddit posts. And among all this?

Social Media 81

Social Media Budget Programs Tools Media 81

SocialPilot

DECEMBER 6, 2023

Social media has become a beloved platform for connecting thousands of people. Thankfully social media algorithms exist to make social media live up to your expectations and bring you the content you want to engage with. As a social media user, algorithms lighten up your social media experience.

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Navigate the Channel

JANUARY 19, 2024

In today’s digital age, social media is not just a networking tool; it’s a powerful platform for marketing, especially for bloggers. Integrating social media strategies into your blogging routine can significantly amplify your reach and engagement. Social media can drive considerable traffic to your blog.

Social Media 65

Social Media Media Blogger Demographics 65

Navigate the Channel

JANUARY 29, 2024

In today’s digital age, social media has become an integral part of our lives. However, the success of your social media marketing efforts hinges on one crucial question: Are you targeting the right people? Define Your Target Audience: Before you start your social media campaign, define your target audience.

Social Media 65

Social Media Media Demographics FAQ 65

Sprout Social

NOVEMBER 25, 2020

In a pay-to-play game, social media advertising is a must for brands. Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. Social is now all about how you target your audience, build customer journeys and get people to your site to make a purchase.

Social Media 142

Social Media Resources Advertisements Advertising 142

Sprout Social

OCTOBER 18, 2023

While there’s no denying the value and power of social listening, a tool this impactful can make it feel intimidating to get started. In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening.

Social Media 123

Social Media Examples Work Management Media 123

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Go Beyond SEO

FEBRUARY 20, 2023

Determining the best platforms to establish your firm’s social media presence and establishing an effective social media presence may seem overwhelming at first. Measure your results against stated goals and course correct as you learn what efforts are most effective for your firm.

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

Navigate the Channel

DECEMBER 14, 2023

Social media marketing is the practice of using social media platforms to connect with your audience, build your brand, and drive business growth. Why Social Media Marketing Matters 1. Why Social Media Marketing Matters 1.

Social Media 65

Social Media Allocation Social Marketing Media 65

Oktopost

MAY 26, 2020

Why Fintech needs social media. Social media is a critical channel for fintech and finserv companies, but it can be an ongoing challenge as well. But social media is where your audience is, and it’s where they want to engage with you. There’s another angle to social media to keep in mind, too. .

Social Media 141

Social Media Social Marketing Media Planning 141

Sprout Social

DECEMBER 7, 2020

Once you’ve started a social content strategy, you need to know how well your content performs and what’s working best. The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics.

Social Media 122

Social Media Analytics Media Template 122

Martech

NOVEMBER 16, 2022

Elon Musk’s purchase of Twitter caused the biggest brands to pause their advertising on the social media platform. Kaela Green, VP of paid social at Basis Technologies, says that’s because both the audience and the content protections are still there. “It’s Elon understands that that is important,” she says.

Twitter 127

Twitter Advertisements Advertising Budget Programs 127

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. 56% said an inability to tie social media to business outcomes.

Social Media 110

Social Media ROI Media Marketing Analytics Tools 110

Go Beyond SEO

FEBRUARY 20, 2023

Determining the best platforms to establish your firm’s social media presence and establishing an effective social media presence may seem overwhelming at first. Measure your results against stated goals and course correct as you learn what efforts are most effective for your firm.

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

Convince & Convert

JULY 24, 2019

From a marketing perspective, there is no such thing as “social media.” ” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge.

Social Media 155

Social Media Media Marketing & Strategy Television marketing 155

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. On platforms like Twitter, the company recognizes the value of highlighting its employees and their experiences.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. However, no business can reap the benefits of social media if it’s not able to protect its accounts from hackers. Quick Links: 6 Common Social Media Security Risks. Unattended Social Media Accounts.

Social Media 125

Social Media Phishing Marketing Management Media 125

Brandpoint

JANUARY 29, 2020

Ryan Sweeney is the Director of Analytics at Ignite Social Media and has been in the industry of social analytics since “ before the major networks released official analytics platforms.” What are some tips you have for social media marketers who want to add analytics to their daily routine and resume?

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Social Media 102

Social Media ROI Work Management Marketing Management 102

SmartBug Media

JUNE 24, 2021

Social media has become an increasingly competitive space over the past few years, and captivating your audience’s attention while stirring conversations around your brand can be more difficult than ever. While considering social media for your company, it’s important to ask yourself, “Is my company seen as an industry leader?”

Social Media 52

Social Media Tips Media Paid Social Agency 52