Launch Marketing

OCTOBER 18, 2023

Many businesses use a staging environment to plan out new formatting and content without worrying about their production environment changing. For example, “B2B Marketing Strategy | Launch Marketing”. This gives a boost from an SEO standpoint and increases the content reach at the same time. Highlight on Social Media.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Tomorrow People

OCTOBER 31, 2017

Wanna make sweet CX with your content marketing strategy? Well, marketers, get a load of this. Want to explore differentiation and give your content marketing strategy a kick up the ass? But what makes a piece of content good? Getting the buy-in to do something different (almost 50% of marketers struggle).

Marketing & Strategy 240

Marketing & Strategy Marketing Strategy B2B Marketing Content Marketing 240

Ontraport

APRIL 14, 2021

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. You’re well aware of the value your offering brings to the market, and you assume that your potential customers are too. The key to making this strategy work lies in the gated content you offer.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

chiefmartech

MAY 3, 2022

I’m delighted to finally share with you the 2022 marketing technology landscape , a joint production between myself and Frans Riemersma of MartechTribe (and a whole bunch of wonderful contributors). We have launched a new interactive site at martechmap.com , free to use, that lets you search, sort, and filter the entire landscape.

Search Marketing 145

Search Marketing Paid Search Agency Vendors Marketing Report 145

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

SmartBug Media

APRIL 16, 2021

Just like the chicken or the egg argument, there is an age-old debate among marketers about whether to gate or not gate content. But the truth is, some things perform better gated, and others perform better ungated. Gated vs. Ungated, That Is the Question. When to Gate Content. Why do we gate content?

Top of Funnel 69

Top of Funnel Lead Ranking Barriers Lead Scoring 69

Ontraport

APRIL 14, 2021

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. You’re well aware of the value your offering brings to the market, and you assume that your potential customers are too. The key to making this strategy work lies in the gated content you offer.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Zoominfo

FEBRUARY 25, 2021

A webinar funnel works a lot like a sales funnel or marketing funnel. To create a killer marketing landing page , keep the design simple and the copy concise. As emails feed into your CRM, sales and marketing will have the opportunity to nurture the new leads with additional content. Start with your webinar funnel.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

BOP Design

DECEMBER 21, 2021

At Bop Design, we are big proponents of inbound marketing for lead generation. A major component of inbound marketing is content marketing and content creation. In this article, we take a look at B2B content marketing practices that work and why they are effective. Thought Leadership Articles.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

SmartBug Media

SEPTEMBER 14, 2022

In order to achieve growth and reach our objectives, marketers must stay on top of the trends that involve not just our current and future customers but also our buying groups and talent. What’s Next: Connecting with Future Buyers: Winning Mindshare to Grow Market Share. Break through with content expectations.

Trends 52

Trends Work Management Marketing Management Paid Search Agency 52

Heinz Marketing

MAY 19, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing You’ve spent months developing a content strategy and weeks laboring over a piece of content that you have deemed “high value”. Why are they unwilling to give you accurate contact information despite downloading your content? Well – not necessarily!

Sales Qualified Leads 52

Sales Qualified Leads Lead Ranking Content Lead Scoring 52

SmartBug Media

SEPTEMBER 14, 2022

In order to achieve growth and reach our objectives, marketers must stay on top of the trends that involve not just our current and future customers but also our buying groups and talent. What’s Next: Connecting with Future Buyers: Winning Mindshare to Grow Market Share. Break through with content expectations.

Trends 52

Trends Work Management Marketing Management Paid Search Agency 52

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

BOP Design

JUNE 13, 2019

How do you know if a piece of content “works”? Is the goal of your B2B content marketing strategy to attract high-quality traffic to your website, to nurture existing prospects through to the final sale, to retain your existing clients, to generate qualified leads, or to increase the revenue of your existing client relationships?

B2B Marketing 75

B2B Marketing Examples B2B Thought Leadership Content Marketing 75

Metadata

JANUARY 30, 2024

B2B demand gen marketers, we gotta step it up. It makes sense why 81% of technology buyers choose not to fill out forms for gated content. Translation: If people won’t fill out forms for content, you can bet your bottom dollar that they won’t fill them out if it means talking to Sales next. The moral of the story?

Sales Cycle 52

Sales Cycle Pricing Price Gartner 52

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. While these two concepts may seem interchangeable, they in fact serve unique roles in any B2B marketing strategy.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Launch Marketing

MARCH 24, 2021

Marketing collateral are informative marketing materials that highlight your company’s products or services. While marketing departments are starting to see budgets shift marketing collateral should remain a focus of your organization. It still plays an important role in your marketing mix. Balance the Graphics.

Paid Search Agency 77

Paid Search Agency Tips High Quality Lead Marketing & Strategy 77

Martech

JULY 7, 2022

This 4-part series presents a framework that helps rationalize the roles and responsibilities modern marketing operations leaders are taking on. Two years ago, marketing technology pioneer and chiefmartec.com editor Scott Brinker outlined the four key responsibilities of marketing technologists, summarized here.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Advertising Agencies 98

Contently

JUNE 29, 2017

Welcome to a special Fourth of July edition of Ask a Content Strategist, where I finally answer the question: What’s the ROI of wearing an American Flag romper all weekend in the Hamptons? So, how do you—or others—use article content to influence leads in the B2B process? I’ve lightly edited our exchange.

Top of Funnel 164

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 164

SmartBug Media

SEPTEMBER 24, 2021

The same goes for your content strategy. Don’t fall into a routine with your content, especially your blog! There are so many things you can do to spice up your marketing moves that will drive conversion and provide intriguing value. Your blog should be the center of your content marketing strategy.

Webinar Metrics 108

Webinar Metrics Tips Marketing & Strategy Ad Building 108

chiefmartech

NOVEMBER 15, 2020

In martech land , it’s been a growing story around RevOps — revenue operations — that connects together marketing ops, sales ops, and customer success ops under one umbrella, often reporting up to a chief revenue officer (CRO) or chief customer officer. Ops is sexy these days. automation, analysis, enablement, orchestration, etc.).

Domain 133

Domain Work Management Marketing Management Advertising Agencies 133

Convince & Convert

APRIL 29, 2016

If it’s Friday, it must be my day to create some content. Marketers are busy planning, creating, optimizing, and analyzing, and for many of us, creating content is just one of many things on our to-do lists. The Truth About How Content Converts. Buyers continue to educate themselves with the content you are producing.

Education 110

Education B2B Marketing Marketing Qualified Leads Lead Ranking 110

Adobe Experience Cloud Blog

OCTOBER 9, 2018

There is much speculation as to why marketers have a shorter lifespan than their executive colleagues, but one stat from the Marketing Performance Management Survey, 2017 particularly caught my attention and could be related: only 23% of marketers earn top ratings from their C-suite on proving impact, value, and contribution to revenue.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

DemandBase

MARCH 16, 2020

Account-Based Marketing has entirely changed what I do. With Account-Based Marketing, I can demonstrable to the value of advertising – even to the most skeptical salesperson. Account-Based Marketing helps me focus on the behavior of my target accounts so I can ignore the noise from unqualified traffic. ADVERTISING.

Account Based Marketing 80

Account Based Marketing ABM Paid Search Agency DemandBase 80

Contently

SEPTEMBER 29, 2016

I also found out that you can learn a lot about marketing while working on the front lines for a big retailer. No such thing as a free e-book. But can you really blame marketers? Eighty-five percent of B2B content marketers report> that lead generation is the most important KPI for their organization. The problem.

Lead Ranking 60

Lead Ranking Marketing Qualified Leads Lead Scoring Webinar Metrics 60

SmartBug Media

JUNE 16, 2020

I posed this question to four different friends who work in various spheres of marketing, and here are the responses I got: “Demand generation is part of lead generation.”. The goals of demand generation are to create your target market, build trust with your brand, and establish your thought leadership. They’re the same.

Demand Generation Agencies 104

Demand Generation Agencies Demand Generation Lead Generation Paid Content 104

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Evaluate what other content is doing, take note of what you like, and set out to do it better.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

APRIL 23, 2020

Acquisition marketing campaigns are critical to bring in new customers and revenue. First, we knew our target audience consisted of marketing managers, as we were re-launching our Marketing Hub Enterprise product that month. We knew that reports were a content type that worked well for us in the past.

Acquisitions 98

Acquisitions Hubspot Lead Scoring Lead Ranking 98

Marketing Interactions

NOVEMBER 29, 2021

To gate or not to gate your B2B content? This is a question that comes up repeatedly for B2B marketers and one we can’t seem to answer definitively. Forrester finds that buyer interactions have increased to 27 (across both marketing and sales) from 17 only two years ago. Reasons to Set B2B Content Free.

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62

Bluetext

APRIL 20, 2020

It’s rare for a business to offer its services for free. The phrase “there ain’t no such thing as a free lunch” reigns true in most industries and all business decisions. So, what does a free ham sandwich in 1891 have to do with 2020 content marketers and gated thought leadership? Economy vs. Premium Content.

Top of Funnel 30

Top of Funnel B2B Thought Leadership Paid Search Agency Thought Leadership 30

Parse.ly

JULY 23, 2021

If you’ve been working in marketing for a while, you know that it’s no longer enough to be siloed in the ways you think about content. As marketers we need to be working outside our comfort zones, which means diversifying our content sets and revamping our brand’s tactics. It’s not a new tactic.

Webinar Metrics 52

Webinar Metrics Content SEO Keywords 52

The Point

DECEMBER 18, 2012

Ask a group of B2B marketers whether their Websites’ lead generation content (white papers, archived Webinars, case studies, videos, etc.) At one end of the spectrum, there are those that believe gating Web content is the most efficient way to convert Web visitors to actionable sales leads.

Lead Ranking 100

Lead Ranking Lead Generation Sales Qualified Leads Marketing Websites 100

Bluetext

FEBRUARY 1, 2023

B2B marketing has gone through numerous shifts in the past few years, but perhaps one of the most significant is the emergence of demand generation. While lead generation used to be the name of the game and dominated sales and marketing strategies, companies have come to realize higher ROI can be found with alternative methods.

Demand Generation Agencies 26

Demand Generation Agencies Demand Generation Lead Generation Top of Funnel 26

Convince & Convert

JANUARY 7, 2016

In addition to his work as Director of Content Strategy at Oracle Marketing Cloud, Jeff has worked as an author, strategist, marketer, speaker, and blogger. He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast.

Top of Funnel 75

Top of Funnel Eloqua Content Landing Pages 75

Unbounce

FEBRUARY 13, 2019

All this being true, Accelerated Mobile Pages (AMP) would seem like the hail mary pass that marketers have been waiting for. ” What does AMP mean for marketers? Faster delivery of your content, for one thing. Faster delivery of your content, for one thing. Access is free and ungated, so take a look.

Marketing Analytics Tools 111

Marketing Analytics Tools Planning Paid Search Agency Validation 111

Content Marketing Institute

APRIL 24, 2018

You can do this with your content and climb the mega mountain of Google search. Working backward step by step, you can create a valuable piece of long-form content – and create a map on how to blaze that trail the next time. Upon arriving at Colgate’s gum disease page , you’re pleasantly surprised by the depth of content.

Google 111

Google Content Paid Search Agency Keywords 111

ClearVoice

OCTOBER 26, 2022

Creating high-quality content is only the first step in creating a powerful demand generation strategy. Regardless of how good your content is, it’s only effective if it reaches your target audience. Business-to-business (B2B) demand generation is a critical part of any successful content marketing strategy.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59