Sprout Social

MARCH 2, 2021

Do you want your video content to go viral? Most marketers undoubtedly want the audience growth and attention that comes from having content go viral, but they also know that there’s no one formula to attracting viral success. To learn more about creating a viral video, let’s dive in. What is a viral video?

Viral Marketing 139

Viral Marketing Social Media Video Marketing Social Marketing 139

Top Rank Marketing

FEBRUARY 19, 2024

B2B marketers recognize that the audience on LinkedIn is immensely valuable: more than 1 billion professionals scrolling their feeds with a career-focused mindset. It’s a fantastic platform for B2B marketing activities and the numbers bear that out. This is a good guiding light for your LinkedIn content strategy.

Linkedin 90

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 90

Convince & Convert

JANUARY 4, 2024

It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.” Take for example, NinetyEight : a Gen Z Marketing Agency.

Trends 146

Trends Lead Scoring Lead Ranking Branding 146

Marketing Insider Group

AUGUST 1, 2023

Virality Rate Your virality Rate lets you know how much your content is resonating with your audience. And, a high Virality Rate can help spread the word about your brand, products, or services to a wider audience. Measuring Virality Rate is pretty straightforward.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

Sprout Social

DECEMBER 7, 2022

For Spotify, it’s a viral marketing tool. What marketers can learn from Spotify Wrapped. As marketers look forward to 2023 planning, there are three key lessons to take away from Spotify’s Wrapped campaign. Creating personalized content that your audience wants to share is a winning strategy. Sharing is caring.

Viral Marketing 102

Viral Marketing Campaigns Planning Social Media 102

Martech

FEBRUARY 13, 2024

Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. Image: Influential Market Intelligence. Click here for survey Social media mentions more than doubled in one year Social media marketing increased significantly in only a year.

Digital Asset Management 135

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 135

Martech

APRIL 12, 2024

If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platforms like Google and TikTok. Meta is a global leader in digital advertising with its platforms accounting for approximately 22% of the market, according to Emarketer.

Cost 112

Cost Advertisements Advertising Automation 112

Webbiquity

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. But they also know that there’s no one formula to attracting viral success. at least once.

Viral Marketing 129

Viral Marketing Social Media Video Marketing Media 129

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

Viral Marketing 62

Viral Marketing Word of Mouth Branding Brand Identity 62

Optinmonster

MARCH 11, 2024

Gamification marketing, are you doing it? Good marketing content has become a lot more engaging lately. There’s actually some truth to that, and it’s all thanks to the rise of gamification in marketing. Games and marketing may sound strange, but they’re actually a match made in heaven. What Is Gamification in Marketing?

Examples 102

Examples Planning Paid Search Agency Interactive Marketing 102

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Top Rank Marketing

DECEMBER 20, 2023

I was a session panelist for the Agorapulse Agency Summit: Pinterest Edition , where I had the pleasure of learning from a who’s who of marketing pros. This gave me a great opportunity to reimagine how marketers can re-position Pinterest for optimal promotional success. Why Pinterest? Research keyword trends and topics.

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

ClearVoice

MAY 4, 2021

Much like a health pandemic, a social epidemic is a marketing strategy that relies on the power of virality. When a company discusses its desire to ‘go viral’ on the internet, they’re hoping to create a social epidemic reaching millions. Going viral is great for your client, right? Create a campaign.

Viral Marketing 101

Viral Marketing Paid Search Agency Social Marketing Planning 101

Spiralytics

APRIL 16, 2023

Emotional marketing focuses on reaching basic human emotions such as anger and joy to get people to act, whether that’s sharing a video or buying a product. It’s a compelling force, which is why more brands have incorporated various emotional marketing tactics into their strategies. Emotional Marketing in General 1.

Statistics 118

Statistics Paid Search Agency Advertising Agencies Marketing & Strategy 118

Sprout Social

MARCH 25, 2024

Target your niche demographics and audiences Your videos might go viral, but not everyone on Instagram is a potential customer. Use hashtag analytics to refine your Instagram content strategy Analyzing the performance of different hashtags can provide valuable insights into what resonates most with your audience.

Branding 90

Branding Brand Identity Eye-Tracking Viral Marketing 90

Launch Marketing

JULY 14, 2021

Low engagement is a common issue for B2B marketers. With organic reach rapidly shrinking and 88% of customers now researching online before making a purchase, higher engagement translates to conversion rates up to six times higher at companies that have adopted digital content marketing techniques versus those who haven’t.

Paid Search Agency 173

Paid Search Agency Social Media Lead Scoring Lead Ranking 173

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

Social Media 119

Social Media Social Marketing Paid Search Agency Media 119

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Download Now What is Social Media Marketing?

Social Media 126

Social Media Social Marketing Examples Planning 126

Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. The song quickly went viral and received over 17 million views in the first year. “Word of mouth” marketing is key for creating community and virality.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. Subsequently, brands started paying these creators to be part of their marketing strategies, as these authentic recommendations not only resonated with consumers, but they were acting on these endorsements.

Barriers 127

Barriers Branding Brand Identity Content 127

Atomic Reach

JUNE 27, 2023

TikTok viral moments indirectly showcase what your customers resonate with the most and why. The right meme at the right time can catapult your brand to viral fame. But if you miss your moment, by the time you launch your influencer marketing campaign, the meme you’re trying to ride may have outlived its fifteen minutes of fame.

Viral Marketing 64

Viral Marketing Marketing AI Work Management API 64

Martech

MAY 31, 2023

Professional development is essential, especially for those in dynamic fields like marketing and technology. Here are some marketing technology professional development books and podcasts that I find useful. Personalization is a buzzword that typically isn’t precisely defined and a strategy that’s far more complex than it seems.

Work Management 117

Work Management Viral Marketing Marketing Management Cold Calling 117

Convince & Convert

JANUARY 4, 2024

It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.” Take for example, NinetyEight : a Gen Z Marketing Agency.

Trends 78

Trends Lead Scoring Lead Ranking Branding 78

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Envy

AUGUST 2, 2022

If you have brushed a TikTok marketing strategy off as not for you or too much effort, you could be missing out. Look, we get it, as a B2B business it’s not your first priority, LinkedIn clearly comes first when it comes to your B2B inbound marketing. Ask Yourself, ‘Is A TikTok B2B Inbound Marketing Strategy For Me?’.

Marketing & Strategy 118

Marketing & Strategy Marketing Strategy Webinar Metrics Planning 118

Martech

OCTOBER 30, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt: How to market myself on TikTok. Answer: To effectively market yourself on TikTok, it’s important to understand the platform’s unique culture and audience. I am trained with MarTech content. Here’s something somebody asked me!

Campaigns 111

Campaigns Top of Funnel Best Practices Marketing AI 111

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. The smartphone drastically changed consumer behavior in marketing.

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

Martech Advisor

APRIL 3, 2020

We looked at recently emerged digital strategies that work in the “work-from-home” world. Learn more: The Marketing and Privacy Clash - Can Both Work in Unison? stock surged while the whole market has seen a sharp drop. So, what will your marketing strategy look like in this forcibly digitized future? .”

Enterprise Management 143

Enterprise Management Work Management B2B Marketing Marketing & Strategy 143

ClickDimensions

DECEMBER 19, 2022

2023 Marketing trends: Which strategies will come out on top and which ones will be forgotten? 2022 was a pivotal year for marketeers as digital marketing trends took over and B2B brands began to fully embrace the digital-first approach. 2023 Marketing Trends: Which B2B trends are here to stay next year? .

Trends 98

Trends Forecasting Buyer's Journey B2B Sales 98

Top Rank Marketing

OCTOBER 19, 2023

As B2B content marketing has evolved from simply telling buyers what brands want them to know to creating more useful content, there’s been a shift in perspective. Rather than egocentrically pushing out information, smart B2B brands are empathizing with buyers and focusing more on the experiences that marketing can create.

Rules 113

Rules B2B Marketing Work Management Customer Satisfaction 113

Optinmonster

DECEMBER 21, 2023

If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. You first need a pre-launch marketing strategy to introduce a new product successfully.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Stevens & Tate

MAY 22, 2020

Content that goes viral is content that generates massive awareness in a short period of time. In viral marketing, it refers to an ad that is so effective it’s viewed and shared millions of times. In many cases, a viral ad will be so effective that it becomes part of the popular culture at the moment. Provide Value.

Viral Marketing 73

Viral Marketing Tactics Campaigns Planning 73

Sprout Social

MAY 9, 2022

Another popular TikTok idea revolves around trying viral recipes. With so many food content creators on TikTok, a recipe or food hack will go viral on the platform and it seems like everyone on and off the app is trying it. As long as it’s still somehow relevant to your overall product or marketing strategy, of course.).

Video Marketing 121

Video Marketing Viral Marketing Allocation Trends 121

PureB2B

JUNE 28, 2021

With so many businesses clamoring for attention, there are only two ways to be noticed: go viral or run directed social media ads. Importance of Outbound Marketing Integration. While going viral is the most effective and cost-efficient way to stand out from the noise, it is the most difficult thing to create.

Social Media 62

Social Media Social Marketing Marketing & Strategy Marketing Strategy 62

PureB2B

JUNE 28, 2021

With so many businesses clamoring for attention, there are only two ways to be noticed: go viral or run directed social media ads. Importance of Outbound Marketing Integration. While going viral is the most effective and cost-efficient way to stand out from the noise, it is the most difficult thing to create.

Social Media 62

Social Media Social Marketing Marketing & Strategy Marketing Strategy 62