strategy 
SendX
APRIL 19, 2024
With the rise of online shopping, attracting customers to your store and offering them a compelling reason to choose in-person shopping over clicking a button at home requires creativity and strategy. One often overlooked tool that can provide a significant boost to brick-and-mortar businesses is email marketing.
SendX
DECEMBER 7, 2023
Step right up to learn how to hit the jackpot with your casino email marketing strategy! We’ll deal you in with tips to craft targeted email campaigns that rake in new business and keep players coming back.
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Trade Press Services Newsletter
FEBRUARY 1, 2024
While it’s a hilarious premise for a movie, it’s downright terrifying in real life—especially when it comes to marketing. ” It’s easy to fall into that trap of Groundhog Day marketing, but it often leads to repeatable mistakes, missed opportunities and less-than-optimal results. Get back to basics.
Webbiquity
APRIL 18, 2024
Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?
Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group
Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. Options for letting Web visitors opt out of cookie tracking.
Marketing Insider Group
JULY 20, 2021
It’s an open secret: for many companies, corporate content marketing just isn’t working anymore. It means that for companies to succeed with online content marketing, they have to adapt. A new distribution strategy is needed. Obviously, the traditional distribution strategy has major flaws given today’s online dynamics.
Webbiquity
MAY 9, 2023
Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.
The industries must update their strategies to smoothly run the campaigns without hassle. The actionable tips mentioned here will help you in this area. To maintain profitable growth, B2B owners must take advantage of all the applicable modern tools.
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8 Way to Improve Your Content Marketing in 2022. When was the last time you evaluated your tactics to make sure your content marketing strategy has kept pace with the changing digital landscape? How visuals add strength to your content strategy. Get your content strategy up to speed today.
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What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. You'll learn: Tips for inspiring your own strategy. Happier customers.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Register today and join other B2B marketers reshaping their strategies and achieving unparalleled results. Why attend?
Speaker: Krista Muir, Director of Demand Generation & Account Based Marketing, and Tony Yang, B2B Marketing Leader & Startup Mentor
What are B2B Marketers doing right now to continue their growth during these still uncertain times? Account-based marketing is the strategy B2B Marketers are utilizing to meet their lead generation goals. Curious to learn more? This is a session you won't want to miss!
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. We will cover tips such as: How to spot, and fix, the chief causes of revenue leakage. How a few small marketing and sales changes can make a big revenue difference.
Answering this question is the trickiest part of the marketing campaign. You can’t afford to frustrate your potential customers by shoving your ads on their screens all the time. It needs adequate planning.
Speaker: Ruth Stevens, President of eMarketing Strategy
As a B2B marketer, lead generation is likely your Job One. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results. Ways to craft a personalized contact strategy for each buying role at each stage in the buying process.
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