Crimson Marketing

MAY 14, 2013

Learn more about why I disagree that CEOs should be directly involved in social media. But we need to focus our energies on guiding marketing solutions, instead of having too much direct involvement in them. Check out my podcast and let me know how you feel about CEOs direct participation in social media.

Social Media 100

Social Media Social Marketing Media Paid Search Agency 100

Crimson Marketing

NOVEMBER 17, 2014

So says Pernille Bruun-Jensen, CMO of social media marketing intelligence platform NetBase, regarding the use of Big Data in digital marketing today. Pernille explains why making that comparison is part of a smart social media strategy. Digital Marketing Podcasts'

CMO 100

CMO Social Media Social Marketing Psychographics 100

Crimson Marketing

OCTOBER 21, 2014

Today, every company employs content marketing solutions and the web is inundated with articles, posts, photos and videos daily. If you want to get ahead in today’s over-saturated market, the answer is social amplification. What is social amplification? Amplification strategy. Know your options. appeared first on.

Social Media 100

Social Media Media Word of Mouth Content 100

Crimson Marketing

APRIL 26, 2013

Are social media calls to action part of your strategic marketing plan? We recently came across these solid 7 tips for crafting your calls to action and making your social media marketing deliver more of the results you’re looking for: 1. Corporate Marketing Other Interesting Topics'

Social Media 100

Social Media Media Landing Pages Act-On 100

Crimson Marketing

JULY 9, 2014

Therefore, the key question CMOs should ask themselves about their social media strategy is “how can I build a trusted online community of brand advocates?”. Katy names them and explains how CMOs can incorporate these motivators into their company’s social media strategy to build communities and increase engagement with buyers.

CMO 100

CMO Social Media Skype Wikipedia 100

Crimson Marketing

DECEMBER 13, 2012

We recently ran across this Huffington Post article featuring a great compilation of stats from 2012 that are worth taking a look at, especially as you plan for your 2013 social media campaigns. Corporate Marketing' Here is just a sampling: Websites using the +1 button generate 3.5x 625,000 new users on Google+ every day.

Statistics 100

Statistics Social Media Media Sample 100

Crimson Marketing

FEBRUARY 28, 2013

My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing.

Social Media 100

Social Media Google Media B2B 100

Crimson Marketing

DECEMBER 18, 2012

I recently came across an article that offers a good quick overview of social selling. Corporate Marketing' While it is aimed at individual reps and not companies, these 3 key elements are important: Mining. Connecting. Check out the full article here.

Social Media 100

Social Media Media Social Marketing Paid Search Agency 100

Crimson Marketing

OCTOBER 29, 2015

Marketers hardly have the time to sort hype from reality when thinking about digital marketing solutions. . SnapChat Live Stories) that marketers can use to start conversations about their brands. . 57% of #B2B marketers rank blogs as the most important content type they create #blogging Click To Tweet. Social media: .

Trends 100

Trends Planning Mobile Advertising Verticals 100

Crimson Marketing

AUGUST 15, 2013

BADMarketing branding how to use social media it product marketing partner program social media communications social media networking blog social media networks what is market strategy' And that’s what we call #BADMarketing… . Image: Courtesy of HubSpot .

Advertising Agencies 100

Advertising Agencies Network Marketing Social Media Marketing & Strategy 100

Crimson Marketing

AUGUST 30, 2013

BADMarketing branding create brand how to use social media marketing target market social media communications what is market strategy' Scribbling on your advertisement with what looks like Microsoft paint, will definitely get you hired these days: #BADMarketing .

Marketing & Strategy 100

Marketing & Strategy Social Media Marketing Social Marketing 100

Crimson Marketing

SEPTEMBER 13, 2013

A&F’s target market may be collegiates, but this didn’t sit well with Asian Americans across all generations. Obviously #BADMarketing. . Images: Courtesy of CRACKED/Abercrombie & Fitch.

Marketing Mix 100

Marketing Mix Marketing & Strategy Social Media Marketing 100

Crimson Marketing

JULY 12, 2013

This is what happens when you try to streamline your social media engagement strategy: #BADMarketing strikes again… . . BADMarketing Bad Marketing branding marketing fail social media'

Social Media 100

Social Media Marketing & Strategy Marketing Social Marketing 100

Crimson Marketing

JULY 23, 2015

Many marketing professionals would say it’s not possible or desirable to meet a quota. But a quota can improve alignment between Sales and Marketing. It can drive Marketing to stay involved throughout the sales cycle. And can help measure marketing effectiveness. But Marketing also has a role in nurturing an opportunity.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

JULY 29, 2013

Image: Courtesy of Marketing Tech . BADMarketing Bad Marketing branding marketing fail social media' Even the largest of brands and companies aren’t always safe. . What would the world of fast food look like if McDonald’s really did take over? BADMarketing .

Paid Search Agency 100

Paid Search Agency Social Media Marketing Social Marketing 100

Crimson Marketing

JUNE 27, 2013

BADMarketing Bad Marketing branding marketing fail social media viral marketing' When Pepsi changed their old logo for Pepsi Max to a new one… … there was an unexpected parody that came forth: Is anyone else wondering how many people know that Pepsi Max is a diet beverage? BADMarketing .

Viral Marketing 100

Viral Marketing Social Media Marketing Social Marketing 100

Crimson Marketing

FEBRUARY 9, 2015

Marketers are not only battling to keep up with constant changes in marketing trends – TV and online marketing channels, online/Internet retail, mobile social media and gaming – but also for the increasingly difficult to gain attention of the buyer. . The Science of Marketing.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

SEPTEMBER 30, 2014

Creating an effective marketing system for technology products requires a combination of the strategic and the tactical, the creative and the data-driven. With the limited headcount and budgets of many marketing organizations, this is easier said than done. Marketing Technology Podcasts'

Network Marketing 100

Network Marketing CMO Marketing Management Marketing Automation Services 100

Crimson Marketing

AUGUST 28, 2014

As a CMO or marketing executive, it’s important you know what’s happening in your industry and what moves your peers are making. of CMOs are most interested in measuring business outcomes derived from creative programs when “given a choice of 4 options regarding the most effective application for marketing analytics.”

Spending 100

Spending Analytics Peer-to-peer Social Marketing 100

Crimson Marketing

NOVEMBER 19, 2014

This means demand generation efforts should without a doubt be focused on mobile consumers rather than on users of desktop or laptop computers, who made up the majority of this market years ago. Likewise, marketing technology and social media strategies should be focused on mobile consumers as well.

Mobile Marketing 100

Mobile Marketing Peer-to-peer Viral Marketing Fulfillment 100

Crimson Marketing

MAY 29, 2013

Content marketing has turned into a booming industry, a $43.9 Content marketing is something we can all do, but nothing something we all understand how to do properly. I recently came across some hilarious information on common content marketing mistakes (as told through comic strips!). billion industry to be exact.

Content Marketing 100

Content Marketing Marketing Management Viral Marketing Content 100

Crimson Marketing

DECEMBER 12, 2014

Email marketing was once the staple of online marketing solutions, and it’s easy to see why. A study from ExactTarget found that when it comes to receiving permission-based marketing communications, 77% of consumers prefer email. It’s rare that marketers see those same response rate numbers with social media.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

MARCH 3, 2015

There is so much content out there in social media today that it has become extraordinarily difficult to consistently engage with your audience. The market has become so inundated with content that less than 10% of your fans are even likely to see what you publish. Digital Marketing Podcasts'

User-Generated Content 100

User-Generated Content Peer-to-peer Work Management Social Marketing 100

Crimson Marketing

APRIL 21, 2015

Marketing analytics is the answer. In answer to this challenge, we have also seen impressive new marketing analytics solutions. The data analytics industry is growing between 9 and 12% a year, with some sources predicting that the B2B marketing technology industry will exceed 50 billion dollars in the USA within the next 2 years.

Analytics 100

Analytics Analysis Case Studies B2B Sales 100

Crimson Marketing

JUNE 23, 2014

With so much information available through the web, social media and an abundance of other channels, buyers no longer need sales representatives for information. Kay Kienast is the Senior Vice President of Marketing and Sales Strategy for Large Enterprise Organizations at Xerox Corporation. Corporate Marketing Podcasts'

Planning 100

Planning Marketing & Strategy Marketing Strategy Multi-Channel 100

Crimson Marketing

MARCH 5, 2015

There are endless marketing technologies available to the modern marketer, but how do you know which are the best tools to help achieve your goals? Let’s look at 5 areas marketers need to consider in the marketing technology landscape that support a customer-centric marketing model. Struggling to Adapt.

Work Management 100

Work Management Marketing Management Paid Search Agency Marketing & Strategy 100

Crimson Marketing

JANUARY 16, 2014

The future of content marketing lies in the video. “ Various studies show more than half of companies are already making use of the medium – a figure that’s predicted to [continue to] rise…Nielsen claims 64% of marketers expect video to dominate their strategies in the near future.” Share your thoughts below! (

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Crimson Marketing

MAY 2, 2013

Here are three areas to focus on when planning your marketing solutions: #1: Review social as part of assisted conversion strategy. #2 Corporate Marketing Other Interesting Topics channel marketing social media metrics targeted marketing' 2 Customize Multi-Channel Reporting. #3

Multi-Channel 100

Multi-Channel Multi-Touch Attribution Marketing Report Advertising Channels 100

Crimson Marketing

JANUARY 23, 2015

With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” ” This includes any marketing intelligence that doesn’t give a clear view on how your marketing efforts can be linked to revenue (think web hits and database growth).

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Crimson Marketing

MAY 18, 2015

You can establish thought leadership and build awareness through a smart content marketing campaign. Content marketing takes work. – Michael Brenner, former VP of Marketing and Content Strategy at SAP. You can’t fake being entrenched in the pains of your market #thoughtleadership Click To Tweet.

Thought Leadership 100

Thought Leadership Buy B2B Thought Leadership Content Marketing 100

Crimson Marketing

DECEMBER 2, 2014

Large multinational corporations are quite often global operations with thousands of employees, scores of products, and a complex array of marketing channels and campaigns. For Netherlands based Philips Lighting, that expertise comes from VP of Digital Marketing, Michel Claassens. Digital Marketing Podcasts' Michel tells us how.

Marketing Management 100

Marketing Management Advertising Channels Lead Scoring Lead Ranking 100

Crimson Marketing

SEPTEMBER 24, 2013

Multichannel marketing, sometimes referred to as multitouch marketing, is simply “sending your brand message through a variety of channels.” ” Here are 5 steps to follow to launch a successful mulitchannel marketing campaign: 1. Think outside the box of the marketing department. Social media.

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100

Crimson Marketing

SEPTEMBER 25, 2013

Multichannel marketing, sometimes referred to as multitouch marketing, is simply “sending your brand message through a variety of channels.” ” Here are 5 steps to follow to launch a successful mulitchannel marketing campaign: 1. Think outside the box of the marketing department. Social media.

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100

Crimson Marketing

APRIL 14, 2015

Many marketers use the terms metrics and analytics in the same sentence and sometimes even interchangeably. Output measures – website traffic, social media engagement, and event participants. Output measures – website traffic, social media engagement, and event participants.

Analytics 100

Analytics Lead Ranking Cost per Lead Lead Scoring 100

Crimson Marketing

SEPTEMBER 26, 2014

If you’re trying to identify the right marketing solutions for your business, it’s not enough to know what your competitors are doing – you need to understand what the most effective companies are doing. As a consequence, they’re barely able to leverage marketing technologies, if at all. A holistic approach to online marketing is key.

Analytics 100

Analytics Paid Search Agency Work Management Marketing Management 100

Crimson Marketing

JANUARY 3, 2014

Chances are you subscribe to a variety of industry blogs and regularly engage in discussions on social networks like LinkedIn and Twitter. Those seeking solutions to their problems can easily find them by surfing the web, reading blog posts, and engaging with users on social media. Corporate Marketing Other Interesting Topics'

Social Marketing 100

Social Marketing Marketo Social Networks Network Marketing 100

Crimson Marketing

JULY 26, 2013

Content marketing is a core part of how you can drive your inbound lead generation funnel. The best marketing mix includes creating the right content for your varying social media networks. . How do you acquire new customers without using traditional outbound marketing? .

BtoB 100

BtoB Top of Funnel B2B Thought Leadership Digital Marketing Funnels 100