Content Marketing Institute

FEBRUARY 5, 2018

For example, if your article is “5 Tips for XX,” show each tip in quick succession with a new video clip. Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video. Those are a few of the commonly held sentiments among marketers today. Engage with Snapchat. Didn’t Instagram kill Snapchat?

Social Media 167

Social Media Promotion Media Content 167

Digilant

MAY 9, 2023

While it may seem like shoppable ads within social media are a trendy, creative format for marketers to use, it’s actually more important and requires a much more thoughtful strategy to embrace tools like this. For example, if your ad features a product (e.g. Need help launching your e-commerce social media marketing strategy?

Social Media 52

Social Media Social Marketing Media Ad Frequency 52

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. Social media stories started on Snapchat, but have since branched out to nearly every other social media and communication platform. Snapchat Stories. What are social media stories?

Social Media 137

Social Media Media Curation Twitter 137

Hubspot

APRIL 22, 2020

At this point, smart marketers have begun to discover how Gen Z's technological influence makes them different from older age groups. They're also noticing key generational behaviors that could change the way brands market to younger audiences. For example, when asking for results related to the "best restaurants in Boston."

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

Conductor

DECEMBER 21, 2021

The skyrocketing level of competition means enterprise leaders must embrace emerging and current eCommerce trends in 2022 to grab their share of an ever-growing market. They use AI to create accurate and dynamic pricing that shifts with market demand. A look at the most searched social commerce platforms shows Snapchat leading the way.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

Paid Search Agency 114

Paid Search Agency Advertising Agencies Ad Agencies Work Management 114

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Examples 78

Examples ROI Planning Work Management 78

Content Standard

NOVEMBER 19, 2018

As social media marketing becomes more and more about conversion, not just awareness , product marketing is warming up to social shopping experiences. Additionally, the socialization of product marketing makes e-commerce strategy and platforms more creative and immersive by enhancing and integrating all online shopping touchpoints.

Social Marketing 84

Social Marketing Product Peer-to-peer Paid Search Agency 84

ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. In answer to the age-old question of which platform is the best one for B2B marketing? And what about Instagram and Snapchat? Social media experts like Gary Vaynerchuk say that Snapchat will be great for B2B!

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

SocialPilot

JANUARY 21, 2024

TikTok stories were launched in 2022, and it is their answer to its counterparts like Snapchat, Facebook, Instagram, and other stories’ features. So, let’s ensure that you’re taking advantage of TikTok stories in your marketing efforts by understanding this new feature and how you can use it. What Are TikTok Stories? Yes, definitely!

Social Media 84

Social Media Ideal Customer Profiles Work Management Interactive Marketing 84

Hubspot

SEPTEMBER 18, 2019

While Facebook, Instagram, and Snapchat seem like incredibly different platforms, there's one thriving feature that all three have in common: Stories. Marketers have also become quite Story-savvy. Stories provide a number of solid marketing opportunities across platforms. But, don't write Facebook off just yet.

Facebook 78

Facebook Custom Publishing Social Media User-Generated Content 78

Hubspot

MARCH 9, 2020

For example, although researchers have identified that each generation was more tech-savvy and career motivated than the last, we still hear myths saying that both age groups are " entitled and less motivated to earn money. '. Snapchat ). Snapchat ). Source: Snapchat. LinkedIn Learning ). LinkedIn Learning ).

Stats 96

Stats Work Management Planning Linkedin 96

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Content Marketing Institute ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Webbiquity

NOVEMBER 30, 2017

The success of any marketing effort hinges on the accuracy and clarity of your buyer personas. It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. ” Marketers save time and enjoy the illusion of accomplishment.

Automation 210

Automation Marketing Automation Services Buyer Personas Skype 210

Hubspot

JULY 23, 2019

But, as the pool of social platforms grows, will any of them really change the game for marketers this year? She adds, "We’re seeing Snapchat make a play to provide more relevance to new demographics, especially with the gender-swap feature's popularity. The truth is, probably not. Year Launched: 2017 (Founded in 2016).

Social Media 101

Social Media Social Marketing Media Planning 101

Martech

AUGUST 12, 2021

Following the long period of lockdown in 2020, many consumers (nearly half) were ready to get outside and into stores, according to a Snapchat study. Marketers serving brands with a brick and mortar presence should be thinking about how to create hybrid digital/physical experiences (or “phygital,” as Uberall is now calling them ).

Demand 115

Demand Interactive Marketing Advertising Agencies Display 115

Huptech Web

JANUARY 13, 2023

Snapchat Ad Stats. For example, search advertising is great for driving targeted traffic to a website, while social media advertising can be used to increase brand awareness and engagement. 2023 Content Marketing Trends To Know About. 2023 Digital Marketing Trends You Should Know. Google Ads Stats. Search Ads Stats.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Content Marketing Institute

JANUARY 22, 2019

So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. We hope you’ll love every one of the examples included in the full e-book.

Examples 108

Examples Top of Funnel Content Marketing Paid Search Agency 108

Contently

NOVEMBER 8, 2016

I reached out to five tech companies for this story: Facebook, Twitter, Snapchat, Medium, and WordPress. At this point, Facebook, Twitter, and Snapchat are practically publishing platforms, even if they may not define themselves that way. Snapchat and Twitter ignored my interview request entirely. Empires rise and fall.

Facebook 162

Facebook Social Networks Advertising Mediums Mobile Advertising 162

Webbiquity

APRIL 30, 2020

Here’s why you need various tools to support your Instagram marketing efforts, along with guidance to help you determine which tools are likely to work best for you. Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers.

Tools 230

Tools Social Media Social Networks Work Management 230

KoMarketing Associates

FEBRUARY 7, 2017

Social media marketing continues to play a critical role in how marketers connect with their target audience. Did you see any differences in how B2B marketers were using social media, compared to their B2C counterparts? How can marketers better leverage platforms aside from Facebook? From this survey, no, we did not.

Social Media 120

Social Media Advertising Agencies Social Marketing Peer-to-peer 120

Stevens & Tate

AUGUST 10, 2020

Staying current on marketing trends is especially important to assess whether your marketing efforts are harmonious with today’s evolving world. The following articles highlight current August 2020 marketing trends that we think are worth paying attention to: Noteworthy Marketing News.

Trends 64

Trends Spyware Work Management Paid Search Agency 64

QuanticMind

JULY 7, 2023

To help marketers unpack this season’s opportunities, we’ve pulled together the latest research on consumer behavior, and combined it with expert insights from Jared Rosenbloom, Basis’ Group VP of Integrated Client Solutions. The post Top Trends and Strategies for Successful Holiday Marketing Campaigns appeared first on Basis Technologies.

Trends 52

Trends Campaigns Marketing Strategy Marketing & Strategy 52

Contently

JULY 8, 2016

Last week, The New York Times ran a profile of YesJulz, the latest of a new kind of celebrity who became famous because of Snapchat. In the story, YesJulz, whose real name is Julieanna Goddard, describes what she believes to be a key feature of Snapchat’s success: “On Instagram, you can be fake. Snapchat is the complete opposite.”

Features 97

Features Ad Exchange Differentiation Social Networks 97

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Figuring out how to make your marketing click with a younger crowd is easier than you think. That’s why we put together this guide on marketing to Gen Z. 10 social strategies for marketing to Gen Z. Marketing trends come and go.

Paid Search Agency 89

Paid Search Agency Tagging Mobile Advertising Eye-Tracking 89

Content Standard

DECEMBER 7, 2018

But don’t overlook the fact that the coming era of smartphone camera marketing depends on this camera hardware to make all of its marketing dreams possible. As augmented reality and other immersive, line-blurring channels become available to marketers , the next battleground for consumers is setting up on the smartphone camera.

Marketing AI 79

Marketing AI Search Marketing Marketing & Strategy Marketing Strategy 79

Hubspot

JANUARY 6, 2020

From SEO and analytics to content and display, the marketing industry is one of the most rapidly changing landscapes this year — and 2020 will be no different. Marketing wants to lean into an experience people want, which is why teams are constantly exploring new avenues to connect with their buyers. The MQL's Irrelevance.

Marketing AI 90

Marketing AI Lead Ranking Work Management Marketing Management 90

Scoop.it

DECEMBER 29, 2022

You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. See an example from scoop below. This example is an interesting blog post on insightful SaaS marketing strategy. It is a chance to make a lasting first impression on anyone struggling with SaaS marketing.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. In answer to the age-old question of which platform is the best one for B2B marketing? And what about Instagram and Snapchat? Social media experts like Gary Vaynerchuk say that Snapchat will be great for B2B!

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

Martech Advisor

JANUARY 23, 2020

Are you ready to deep-dive into granular consumer segments and outline an effective multicultural marketing strategy? In this article, we discuss: What is multicultural marketing. Examples of 2019’s best multicultural marketing campaigns. of the total advertising and marketing spends is directed toward them.

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

Outbrain

APRIL 25, 2022

This makes sense when you consider that neurologists are discovering that our brains code information differently when it focuses on the self. This is what self-referential marketing is all about: the individual. Over the past few years, personalization has been a huge point of interest for marketing teams across the board.

Examples 26

Examples Campaigns Paid Search Agency Advertising Agencies 26

Hubspot

FEBRUARY 14, 2019

Alternatively, American Express discovered retained customers buy more often and spend more than newer customers -- they've seen your worth and they're invested loyally in your brand, so it makes sense they're willing to turn to your business for their needs, again and again. What is relationship marketing?

Paid Search Agency 101

Paid Search Agency Advertising Agencies Loyalty Marketing & Strategy 101

Content Marketing Institute

OCTOBER 21, 2017

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We discuss the Brandwatch/BuzzSumo acquisition and Snapchat’s new location-based services. Our rants and raves include a new marketing model and transparency; then we close with an example of the week from Alcoa.

Lead Ranking 72

Lead Ranking Content Marketing Content Blast Campaigns 72

Hubspot

DECEMBER 11, 2019

To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement.

Mobile Advertising 101

Mobile Advertising Paid Search Agency Mobile Marketing Marketing & Strategy 101

Huptech Web

MARCH 2, 2023

It is no secret that social media has revolutionized how businesses approach online marketing and have become an integral part of their marketing strategies. Social commerce helps businesses display their products, and social media platforms have become hubs for discovering new products and services.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Content Standard

JANUARY 9, 2016

An earlier effort to produce its own original content failed, but Snapchat won’t be deterred: The social media app has launched a second effort to publish its own cache of created content. Other brands and publishers were still publishing content through Discover. Correcting Past Missteps. Balancing Risk and Reward.

Product 40

Product Planning Advertising Agencies Amazon 40

Sprout Social

MAY 11, 2023

Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social. Twitter: Twitter’s Brand Safety Marketing Collection offers both technical and general advice on how to keep your brand safe on the network. Facebook, Amazon, Twitter, Snapchat and Pinterest).

Paid Content 131

Paid Content Tools Branding Brand Identity 131