ANNUITAS

AUGUST 12, 2020

Over the past two weeks, we have covered the definition of strategic demand marketing and introduced you to the first phase in our process, the insights phase. This week, we take it a step further as we share how the insights phase builds a foundation for the strategy phase. The Strategy Phase.

Top of Funnel 147

Top of Funnel Planning Demand Marketing Plans 147

Sharpspring

AUGUST 3, 2021

Plan Your Content Marketing Strategy. Unfortunately, knowing how to effectively plan your content marketing strategy is an important skill that stresses many people out everyday. Content marketing strategy is one of the most important components of a digital launch. I always do.

Planning 145

Planning Marketing Strategy Marketing & Strategy Content Marketing 145

Martech

AUGUST 22, 2023

It was hellish for a while, but for marketers, it was also all about doing things, about reacting to swiftly changing events. Marketers certainly demonstrated their tenacity in navigating the unknown and getting things done. Marketers certainly demonstrated their tenacity in navigating the unknown and getting things done.

Planning 91

Planning Tactics Marketing Plans Marketing & Strategy 91

KoMarketing Associates

APRIL 21, 2020

Although artificial intelligence (AI) continues to grow as a marketing tool, new research shows that many marketers are still hesitant to integrate it into their strategies. Advertiser Perceptions recently published the results of a survey, asking 300 marketers and advertisers how they plan to utilize AI in the near future.

Marketing AI 156

Marketing AI Planning Customer Surveys Marketing & Strategy 156

Launch Marketing

MAY 12, 2021

More than 71% of B2B marketers currently include videos in their marketing mix. For organizations looking for ways to elevate their content marketing, videos can be a great addition. Video Marketing Strategy. Establish a Plan. It is difficult to create videos without a detailed plan. Build Trust.

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

B2B Marketing Zone Submitted Articles

SEPTEMBER 21, 2022

We have mentioned 3 Capacity planning strategies for company Have you set up a new business but not sure how to match the demand and supply?

Companies 100

Companies Demand Business 100

Tomorrow People

MARCH 13, 2018

You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. A generation ago, digital was a rounding error in marketing budgets, with success measured in hundreds of pageviews rather than millions of customers. Share your content marketing findings early.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

SendX

JANUARY 23, 2022

So you want to try out email marketing?

Planning 195

Planning Email Marketing Marketing Plans Marketing & Strategy 195

DivvyHQ

JUNE 28, 2021

The increasingly complex state of content marketing today requires better structure and organization, especially for busy content marketing teams. Understanding the distinction between content planning and content strategy is step one.

Planning 120

Planning Marketing & Strategy Content Marketing Strategy 120

Liveintent

OCTOBER 6, 2020

We’ve taken a look at some of the latest consumer behaviors and expert predictions to assemble five tips for planning your 2020 holiday marketing strategies. Then, empower a diverse group of people to reflect different communities in your products, brand, and marketing. Lastly, keep it authentic.

Planning 118

Planning Marketing & Strategy Marketing Strategy Tips 118

Content Standard

MARCH 21, 2022

It’s no wonder personalization is one of the hottest topics in digital marketing. It requires a solid personalization strategy, effective technology and seamless integrations, rich data sets and thoughtful segmentation, buy-in across organizational functions, careful goal-setting, and a powerful content engine.

Planning 123

Planning Personalization Marketing & Strategy Multi-Touch Attribution 123

Blue Flame Thinking

NOVEMBER 5, 2020

If 2020 taught us anything as marketers, it’s the importance of being agile. Throughout many industries, marketing budgets took a hit. This translates into everything from scaling back planned campaigns to staff reductions. We’re also sharing our thoughts around trends were seeing that you might want to consider as you plan.

Planning 98

Planning Marketing Budget Creation Marketing Budget Trends 98

ClearVoice

DECEMBER 5, 2022

Content marketing is a long game. This means you need an effective content production strategy. Content production has multiple steps, from planning and creation to execution and distribution. This post covers the most common content marketing mistakes and how to avoid them. Your budget depends on your content strategy.

Marketing Budget Creation 105

Marketing Budget Creation Planning Marketing Budget Paid Search Agency 105

Vidyard

MAY 5, 2017

You’ve done it, you savvy good-looking marketer. You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. Your sales team will share your marketing videos to close more deals faster (alignment for the win, baby!), What about your video marketing strategy?

Planning 160

Planning Video Marketing Marketing & Strategy Marketing Strategy 160

Search Engine Journal

JULY 6, 2021

The post How to Plan an Affiliate Marketing Strategy for Content Creators appeared first on Search Engine Journal. You're creating great content, and starting an affiliate program can help boost sales and generate leads for your business. Here's how.

Planning 124

Planning Marketing & Strategy Marketing Strategy Content 124

Varicent

AUGUST 31, 2023

In today's dynamic business landscape, where competition is fierce and markets change constantly, a well-crafted sales compensation strategy can be just the thing that propels your organization towards success.

Planning 52

Planning Marketing Strategy Marketing & Strategy Effectiveness 52

Roketto

SEPTEMBER 17, 2020

Marketing is weird. Software marketing is, like, really weird. When what you’re doing is working, you feel like the all-seeing, all-knowing, marketing shaman (minus the staff and bodypaint) strutting like Beyonce into every meeting.

Planning 158

Planning Software Marketing & Strategy Marketing Strategy 158

Hubspot

NOVEMBER 19, 2020

Is there an opportunity to increase market penetration? However, one of the often overlooked ways to strengthen your gross sales is a purposeful, well-researched, and expertly executed market development strategy. What is market development? How to Create a Market Development Strategy.

Planning 101

Planning Template Marketing Strategy Marketing & Strategy 101

Marketing Insider Group

JANUARY 17, 2018

Omnichannel strategies have the power to create memorable, lasting experiences for consumers. The post Omnichannel eCommerce Strategies: A 3-Step Plan To The Perfect Customer Journey appeared first on Marketing Insider Group. Next, they shop in the store. And finally, check out on a mobile app. And the better […].

eCommerce 199

eCommerce Planning Marketing & Strategy Touchpoints 199

Scoop.it

JANUARY 24, 2023

This goes to show that email will continue to be the most popular communication channel as well as marketing platform. Despite the mushrooming of messaging apps, marketers love email as it is a permission-based channel and allows them to send personalized communications. So, how will you formulate the email strategy in 2023?

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Bannersnack

NOVEMBER 4, 2021

And that’s exactly what we did in our first webinar: we discussed the best digital strategies you can use for Black Friday and Cyber Monday. Robert Katai, Product Marketer at Creatopy was the host, and we had three special guests: Chantelle Marcelle, Juliana Jackson, and Filip Telescu.

Webinar Metrics 98

Webinar Metrics Planning Marketing Strategy Marketing & Strategy 98

Bannersnack

JANUARY 20, 2021

An excellent social media strategy plan is one of the most critical aspects of your marketing mix these days. And while it has to go hand in hand with your general marketing strategy, there are a few particularities that can turn creating your social media plan into a challenge.

Planning 105

Planning Social Media Social Marketing Marketing Strategy 105

ClickZ

JULY 31, 2019

That makes now an excellent time to begin building a marketing strategy for 2020 using data gleaned from the first two quarters of 2019. While the wealth of data collected from your existing marketing efforts can help you understand what’s worked in the past, it won’t necessarily help you predict what to do in the future.

Planning 100

Planning Marketing Strategy Marketing & Strategy Paid Search Agency 100

Hive9

MAY 30, 2019

Getting the balance between your marketing budget and strategy in your marketing plan is no easy feat. You’ve got a lot of things to consider and you’ve got a lot of things that can change at any moment.

Planning 106

Planning Marketing Budget Creation Marketing Plans Marketing Budget 106

Salesforce Marketing Cloud

AUGUST 17, 2023

Have you heard the urban marketing myth about the 1% Black Friday promotion? The marketing team thought this retail pricing promotion was genius. The good news is AI can give you a competitive edge by recommending dynamic price and promotion strategies that make shoppers merry. Shoppers did not. Price optimization isn’t new.

Pricing 52

Pricing Price Planning Lead Ranking 52

Bannersnack

JANUARY 20, 2021

12 minutes read An excellent social media strategy plan is one of the most critical aspects of your marketing mix these days. And while it has to go hand in hand with your general marketing strategy, there are a few particularities that can turn creating your social media plan into a challenge.

Planning 87

Planning Social Media Social Marketing Marketing & Strategy 87

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Marketing Insider Group

MARCH 25, 2024

Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Neglect her, and your strategy is as good as checkmate. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold. Remember, a marketing database is dynamic.

Peer-to-peer 254

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 254

Vision Edge Marketing

JANUARY 30, 2024

Whether you are a startup or a well-established corporation, planning and implementing a growth strategy is essential. But what exactly is a growth strategy, and how can you ensure it’s effective? I cannot stress enough the importance of a customer-centric strategy if you aspire to achieve profitable growth.

Work Management 234

Work Management Marketing Management Marketing & Strategy Planning 234

SmartBug Media

MAY 21, 2021

Planning for a successful website design can be daunting. Having a detailed strategy that guides your process from start to finish can keep your project on track and ensure that your website design remains aligned with your overall business goals. Here are our tips for strategizing a successful website design.

Design 98

Design Planning Marketing Websites Buyer Personas 98