Biznology

JANUARY 9, 2014

Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Check out these 25 awesome outreach tools for your smash business strategy. It’s time to discard traditional outreach tools and tactics, and focus on connecting directly with digital influencers! Sorry, but it doesn’t.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Biznology

JULY 10, 2013

Yesterday’s Biznology® Webinar with Chris Abraham was all about blogger outreach and online engagement. Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go? Photo credit: zoxcleb. Did you build it and no one came? The best way to engage.

Blogger 80

Blogger Outreach PR Public Relations 80

Biznology

SEPTEMBER 13, 2011

But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. The biggest faux pas that most agencies commit when they test the waters with blogger outreach has less to do with the natural meanness of the bloggers and more to do with the behavior of the agencies.

Blogger 80

Blogger Outreach Marketing Analytics Tools Paid Search Agency 80

Biznology

FEBRUARY 22, 2018

All of the weapons in the digital marketing arsenals are not equally effective, and the things you do to build your digital presence add up to help get your brand name out there. Take a look at these five tips for creating a successful digital marketing campaign. Post regularly, and ensure there’s a unified identity to your posts.

Planning 209

Planning Tips Budget Programs Outreach 209

Biznology

MAY 2, 2017

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Now there’s micro-influencer marketing. And then there’s earned media marketing. It’s called value marketing. Big celebrities and even bigger bucks.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Biznology

OCTOBER 4, 2011

That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. In general, we have two weeks or less before our first outreach. The clock is ticking.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

Biznology

OCTOBER 17, 2017

Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. Yes, please! John Heywood.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

FEBRUARY 13, 2018

As I have written many times before, Being Pretty isn’t Enough for Social Media Marketing : I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. Influencer marketing is no longer an optional part of a social media campaign. Influencer marketing is almost aways all-or-nothing.

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Biznology

JUNE 26, 2018

Immediately after my client’s non-profit website launched, Gerris Corp’s Dan Krueger and I initiated a 4,000-influencer micro-influencer and influencer marketing campaign, introducing my client’s nonprofit to the world. Micro-Influencer Marketing Can Jumpstart Site Traffic and Brand Awareness. Quelle coincidence!

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Biznology

APRIL 25, 2017

Topics include my favorite marketing strategy, earned media micro-influencer marketing , something my team and I have been doing since late 2006. Here’s a free earned media micro-influencer marketing master class for you! Now it’s up to you. Like this post? Sign up for our emails here.

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

Biznology

JANUARY 3, 2012

This is all according to your preference, but when it comes to a blogger outreach campaign, the decision is never so zero-sum, not nearly so either/or. Start small and grow to make blogger outreach work for you. Would you prefer to be the ugliest pretty person or the prettiest ugly person? You can always do both, right?

Blogger 80

Blogger Outreach Long Tail Marketing Lock-In 80

Biznology

MARCH 13, 2018

According to professor Yuval Noah Harari , the law and public relations are modern day magic; lawyers and judges, academicians, and marketers are modern-day, secular, wizards; and Edward Bernays may very well be Dumbledore (while Joseph Goebbels is obviously Voldemort ). Guess what! And no, magicians don’t count!

Public Relations 0

Public Relations Long Tail Marketing Work Management PR 0

Biznology

JUNE 13, 2017

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is Done right, both social media engagement and influencer outreach are personal, person-to-person. Marketing trades in lists. every day.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

MARCH 23, 2016

Chris Abraham’s latest webinar was about influencer marketing. You’ll get tools for your own influencer outreach campaign for as little as a bit more time than you’re already currently wasting on content marketing. . Content marketing is expensive in time and cash. You built it, where are they?

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Paid Search Agency Work Management 80

Biznology

JULY 13, 2017

A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing budget. Influencers. Event tracking. Custom Pages.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Biznology

MAY 1, 2018

But in the context of social media and social media marketing, here’s how I break it down. And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Biznology

JUNE 4, 2019

The big changes have been in the use of marketing technology. What are the top challenges that still vex B2B marketers today? Companies tend to market too broadly. We used to say that multi-touch, multi-media and multi-cycle marketing multiplied results. Not enough marketing is truly one-to-one. What’s that?

Marketing Prospects 126

Marketing Prospects Lead Generation Lead Scoring Lead Ranking 126

Biznology

MARCH 15, 2021

Liz and her staff have built a reputation for producing special events for nonprofits, academic institutions, and corporations that not only meet but exceed significant financial, marketing, and employee engagement goals. Jordan has 20 years of experience in communications, public relations, fundraising, and community outreach.

Public Relations 197

Public Relations Outreach Communities Youtube 197

Biznology

MARCH 15, 2016

Before I start, please attend my free webinar on March 22, Do-It-Yourself Influencer Marketing. Successful influencer outreach is just the end result of building a real relationship over time. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.”

Blogger 80

Blogger Work Management Burn Rate PR 80

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? Now, however, they call it influencer marketing, though it’s really become mostly sponsored advertising. .

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Biznology

NOVEMBER 5, 2014

When it comes to inbound marketing, it is essential that you send messages on a consistent basis to your customer lists. One of my associates told me recently about receiving a marketing text from a restaurant over a year after he had moved out of the vicinity of the restaurant. Outreach Marketing email marketing Inbound marketing'

Inbound Marketing 80

Inbound Marketing Marketing Management Marketing Proposals Outreach 80

Biznology

OCTOBER 16, 2014

Results tracking is important in all online marketing practices, but it’s especially vital in link building because the work is very difficult and time-consuming. However, since we are covering the basics, here are the fundamental factors you should be tracking: Outreach performance. Outreach performance. Site audits.

Link Building 80

Link Building Ad Building Outreach Distribution 80

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.].

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

MAY 15, 2020

She explores the power of symbols to unite people, beginning with prehistoric communities who used them to represent beliefs and identify affiliations to modern companies that adopt logos and trademarks to market their products — and explains how branding reflects the state of humanity.” ” The boss who put everyone on 70K.

Work Management 104

Work Management Lead Ranking Outreach Marketing Management 104

Biznology

APRIL 15, 2014

Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. And, even if your job is not in sales, business development, or business to business marketing, there’s a lot going on on LinkedIn you’ll surely want to spend some serious time exploring. Are you sure?

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

SEPTEMBER 26, 2019

B2B marketers understand the importance of qualifying a lead before it goes to a sales person, but sometimes the qualification process can get tricky. Today, most established companies assign the qualification role to an SDR, or sales development rep, a dedicated function that has one foot in sales and one in marketing. Self-reporting.

Lead Qualification 116

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 116

Biznology

APRIL 26, 2016

Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. Influencer Outreach (Earned Media). Usually, I break up each outreach to A-List and everyone else. The Keys to the Kingdom.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

MARCH 7, 2012

. “What we do isn’t really marketing.” Charitable organizations do “outreach.” You might not want to call it marketing–call it whatever you want–but there is something that you need people to do so that your organization keeps going.

Class 80

Class Wikipedia Education Outreach 80

Biznology

JANUARY 17, 2012

I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has flattened the market, allowing anyone to eat your lunch, so just ringing the dinner bell after you launch your social media presence is not going to work as well as you expect. Image via Wikipedia.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

DECEMBER 5, 2013

For example, it can be used for branding and outreach, particularly when it comes to publishing. Content Marketing Internet Marketing Slider Social Business Social Media Marketing branding Outreach pinterest Publishing social media' Consider these numbers: 40 percent of Pinterest users are male.

Wikipedia 80

Wikipedia Outreach Social Media Internet Marketing 80

Biznology

DECEMBER 22, 2015

Pre-order Outside-In Marketing by James Mathewson and Mike Moran. . It’s just like investing in the stock market: brokerages and agencies always have the advantages; and, high-revenue corporations can just absorb some bad decisions as part of a larger plan (which is, they can afford to make bad decisions). Want to learn more?

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Biznology

FEBRUARY 14, 2014

That is one of the main reasons we do content marketing. In order for content marketing to be effective, you have to find an audience for your content. There are a number of interesting tools available to help you find the experts and key influencers in any particular market. It probably never did. So let’s assume that we’ve.

Promotion 80

Promotion Content Marketing Ad Building Content 80

Biznology

APRIL 15, 2015

But real white-hat link building is a viable and essential part of any search marketing campaign. The core of white-hat link building is the creation of high-quality content that provides value to your target audience and outreach that focuses on building relationships with influencers in your niche. Thanks to all our sponsors!

Link Building 80

Link Building Ad Building Webinar Metrics SERP 80

Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

JULY 19, 2011

I've run a social media marketing agency since Autumn 2006 so Abraham Harrison is almost five years old. Social media marketing and blogger outreach and activation can be effective for everything, though it isn't always clear how. Image via Wikipedia. by Chris Abraham. In that time, we've learned quite a lot.

Effectiveness 80

Effectiveness Wikipedia Advertising Agencies Paid Search Agency 80

Biznology

MAY 30, 2013

On any given day, one can look at Twitter, Mashable, or any number of other sites and receive advice on how to use social media tools to improve customer outreach, loyalty, and employee engagement. Externally focused competitive or market cultures. Photo credit: Wikipedia. Externally focused innovation based cultures.

Work Management 80

Work Management Planning Marketing Management Thought Leadership 80