Only B2B

MAY 8, 2023

Account-based marketing (ABM) has gained popularity as a marketing tactic among B2B businesses in recent years. Targeting certain accounts rather than casting a wide net has proven to be a successful strategy for generating higher-quality leads and boosting sales. Here are three key categories of metrics to consider: A.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ROI Marketing Budget 62

Marketing Insider Group

MARCH 25, 2024

Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Neglect her, and your strategy is as good as checkmate. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold. Remember, a marketing database is dynamic.

Peer-to-peer 254

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 254

Vision Edge Marketing

MARCH 12, 2024

A well-crafted customer-centric growth strategy is the compass that guides us to profitable, sustainable growth. One proven process to improve customer-centricity and other strategies that has gained prominence is the “Measure, Test, Measure” framework. Not all measures and metrics are created equal.

Training 246

Training Work Management Paid Search Agency Analytics 246

Vision Edge Marketing

APRIL 9, 2024

Because customer centricity isn’t just a growth strategy; it’s THE primary strategy for driving value and building lasting connections. It is a proactive strategy aimed at ensuring customers achieve their desired outcomes while using your product or service. In this episode What’s Your Edge?

Design 226

Design Terms and Conditions Work Management Customer Satisfaction 226

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. What are the potential benefits, and how will they be measured?

Social Media 313

Social Media Social Marketing Planning Tips 313

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? How do you get it right, measure it, improve it? You may have noticed that we’re talking about more than a marketing tactic. What’s going on here is that marketers have become storytellers and concept creators.

Content Marketing 219

Content Marketing Work Management Paid Search Agency Marketing Management 219

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set specific marketing goals.

Work Management 286

Work Management Marketing Management Budget Programs Allocation 286

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

B2B Marketing 309

B2B Marketing B2B Buyer Personas Mobile Advertising 309

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Paid Search Agency 333

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 333

Marketing Insider Group

NOVEMBER 28, 2022

Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And to some people, marketing just equates to lying. Marketing has a marketing problem.

Paid Search Agency 320

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 320

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program? And how do you measure its effectiveness?

Work Management 278

Work Management B2B Marketing Marketing Management Budget Programs 278

Digilant

MAY 4, 2021

The shift from traditional media to digital marketing was a hurdle for many at the beginning. However, today’s marketers are well-adjusted and prepared to report nearly any advertising measurement a client requests. Digital marketers are prepared to report on KPIs, conversion rates, reach, and beyond at a moment’s notice.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Marketing & Strategy 52

Vision Edge Marketing

APRIL 30, 2024

We’ll explore these a little further in this post, but first, let’s be sure we’re on the same page in understanding these metrics and associated measures. Measures such as brand preference , brand loyalty, trust , perceived quality, and brand momentum are variables used in calculating brand equity. It goes beyond mere monetary value.

Lead Scoring 189

Lead Scoring Lead Ranking Branding Brand Identity 189

Vision Edge Marketing

JANUARY 9, 2024

There are many top and bottom-line benefits of a customer-centric strategy and selecting the right measures. More, and fiercer competitors are in every market, and if they’re not, it’s probably not a viable market. Businesses must adapt and evolve their strategies in response to shifting customer landscapes.

Customer Satisfaction 209

Customer Satisfaction Marketing Management Loyalty Paid Search Agency 209

Marketing Insider Group

FEBRUARY 19, 2024

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? They’re great for adding that some extra flair to your content strategy and filling in the content gaps.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance. And is it working?

Marketing Analytics Tools 341

Marketing Analytics Tools Content Marketing Work Management Marketing Management 341

Vision Edge Marketing

FEBRUARY 13, 2024

Just as a sculptor refines their creation through a series of careful, deliberate strokes, organizations can harness the power of iteration to sculpt their strategies, products, operations, and processes into something truly exceptional – achieving what we have termed “advantageous excellence.” What is advantageous excellence?

Work Management 233

Work Management Terms and Conditions Marketing Management Lead Scoring 233

Marketing Insider Group

FEBRUARY 27, 2023

Let’s face it – at some point, every business can benefit from enrolling team members in a marketing workshop. Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan.

Lead Ranking 248

Lead Ranking Planning B2B Thought Leadership Lead Scoring 248

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Guest post by Nina Petrov.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

BenchmarkONE

MARCH 10, 2021

Just as important as having a great inbound marketing strategy is knowing what metrics you need to be tracking to tell if it’s effective. Inbound marketing (i.e., Why Measuring More Than Just ROI is Important for Your Inbound Marketing Strategy. But is ROI really the only metric that matters?

Inbound Marketing 59

Inbound Marketing Marketing & Strategy Marketing Strategy Allocation 59

Vision Edge Marketing

SEPTEMBER 12, 2023

Strategic planning must entail an informed process during which the internal and external environment is analyzed, clear strategies and outcomes are defined based on the analysis, and different courses of action are generated and considered before making final decisions.” Select and implement winning strategies.

Planning 227

Planning SWOT Allocation Contingency Planning 227

Vision Edge Marketing

SEPTEMBER 19, 2023

With a customer-centric approach at the forefront, companies can position themselves as trusted partners, adapt to evolving customer demands, and solidify their market position in an increasingly competitive business landscape.

Enterprise Management 241

Enterprise Management Allocation Customer Satisfaction Lead Ranking 241

The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

Social Marketing 166

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 166

Vision Edge Marketing

FEBRUARY 28, 2023

Marketing Operations (MarketingOps) and Operational Excellence (OpEx) are two interrelated concepts that, when leveraged together, can drive significant top and bottom-line results and give your organization a competitive edge. This means using data to inform strategic decisions and measure the effectiveness of Marketing initiatives.

Work Management 175

Work Management Planning Marketing Management Customer Satisfaction 175

Vision Edge Marketing

MAY 19, 2020

Welcome to What’s Your Edge – a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create an edge for you and your customers. In today’s episode we’re exploring upstream and downstream marketing. Define Your Strategy. Create Demand by Focusing on the Upstream.

Lead Ranking 295

Lead Ranking Lead Scoring Planning Work Management 295

Top Rank Marketing

JANUARY 22, 2024

Are you feeling the pressure to prove your marketing team’s ROI? In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. The good news is that we marketers have more tools than ever to measure our success. If so, you’re in good company.

Top of Funnel 133

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 133

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. The problem is that you can’t use the same marketing strategy over and over again like a generic template.

Marketing & Strategy 228

Marketing & Strategy Marketing Strategy Work Management Product 228

The Forward Observer

APRIL 12, 2024

Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving. If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Douglas Burdett, host of The Marketing Book Podcast.

Work Management 180

Work Management Marketing Management Wikipedia Click Rate 180

Marketing Insider Group

NOVEMBER 6, 2023

In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. What Is Performance Marketing? But with performance marketing, you’re in the driver’s seat.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

BenchmarkONE

MARCH 10, 2021

Just as important as having a great inbound marketing strategy is knowing what metrics you need to be tracking to tell if it’s effective. Inbound marketing (i.e., Why Measuring More Than Just ROI is Important for Your Inbound Marketing Strategy. But is ROI really the only metric that matters?

Inbound Marketing 52

Inbound Marketing Marketing & Strategy Marketing Strategy Allocation 52

BenchmarkONE

MARCH 10, 2021

Just as important as having a great inbound marketing strategy is knowing what metrics you need to be tracking to tell if it’s effective. Inbound marketing (i.e., Why Measuring More Than Just ROI is Important for Your Inbound Marketing Strategy. But is ROI really the only metric that matters?

Inbound Marketing 52

Inbound Marketing Marketing & Strategy Marketing Strategy Allocation 52

SmartBrief - Marketing

MARCH 7, 2024

Amidst tightening budgets in 2024, marketing teams are under extra scrutiny to prove that their work contributes to the bottom line. One area marketers can’t dismiss is dark social media activity. According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels.

Social Media 113

Social Media Social Marketing Peer-to-peer Media 113