Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Social Media 306

Social Media Stats Marketing Report Paid Search Agency 306

Marketing Insider Group

MAY 10, 2023

How can a digital marketing agency help you stand out in a crowded market? A digital marketing agency can help you gain visibility or, at a minimum, keep up with your competitors. Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment.

Marketing Agencies 2 264

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 264

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 322

Planning Analytics Enterprise Management Work Management 322

Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. When did content marketing start?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Vision Edge Marketing

MARCH 26, 2024

Let’s briefly examine two key facets of technology that are significantly impacting customer experience: the dynamic responsiveness of chatbots and the invaluable insights derived from data analytics. Data Insights and Analytics : The power of technology extends beyond instant interactions to the realm of data insights and analytics.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Act-On

OCTOBER 4, 2023

Your marketing automation platform houses crucial marketing data that drives your business. That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. email send reports, landing page visitor reports).

Marketing Automation Services 149

Marketing Automation Services Analytics Software Deliverability 149

Marketing Insider Group

JUNE 9, 2020

This is why always-on content marketing wins every time: each piece of content is a test. According to CMI, only 9% of B2B marketers believe that their content strategy is effective. Although most B2B small businesses use content marketing, most of them are a total flop. You learn every time you publish and share.

Campaigns 307

Campaigns B2B Thought Leadership Content Marketing Advertising Agencies 307

Vision Edge Marketing

MARCH 12, 2024

As Nobel laureate physicist Richard Feynman suggests, embracing this reality is essential: “I would rather have questions that can’t be answered than answers that can’t be questioned.” This includes predictive analytics, machine learning, and other relevant techniques. Have questions?

Training 242

Training Work Management Paid Search Agency Analytics 242

KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Migrating to GA4 has also been an important point of discussion at KoMarketing across clients as there are many lingering questions. Learn more here.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Marketing Insider Group

FEBRUARY 19, 2024

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? A robust content marketing strategy is like a good stew – it needs time to simmer and develop.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program? Understanding Content Marketing. New customers?

Work Management 280

Work Management B2B Marketing Marketing Management Budget Programs 280

Marketing Insider Group

DECEMBER 28, 2020

It’s a fair question considering the digital world we live in and our celebration of technology. For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is a set of technology tools marketers use to assist with marketing efforts.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy? Navigate ever-changing email privacy regulations.

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set specific marketing goals.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

Vision Edge Marketing

MARCH 19, 2024

Scientists have been trying to answer this question since the age of Aristotle and Plato. Brands like Nike have mastered the art of emotional storytelling in their marketing, creating a lasting impact on consumers and setting themselves apart through new, emotionally resonant narratives. Do you have AI and analytics questions?

Marketing AI 217

Marketing AI Ethics Creativity Marketing Automation Services 217

Act-On

DECEMBER 7, 2023

The cracks in your marketing automation platform may have been showing for some time. The good news is that switching marketing automation platforms doesn’t need to be overwhelming, especially when you have tips on what features to look for and what to avoid. It might be time to implement marketing automation with a new provider!

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Tips 130

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently. Let’s get started. Let’s get started.

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

Martech

SEPTEMBER 20, 2023

Marketing automation platforms (MAPs) save time by automating campaign processes. Brand consistency Marketing automation platforms are often the place where brand consistency is enforced. Analytics Analytics is accessible to an increasing number of team members through the latest analytics dashboards. Get MarTech!

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Marketing AI 113

Martech

APRIL 8, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: Interview questions? How do you stay updated with the latest advancements in analytics and business intelligence? Also include interview questions related to each duty.

Business 89

Business Best Practices Marketing AI Forecasting 89

Contently

DECEMBER 15, 2022

Marketing budgets increased in 2022 after dropping to a historic COVID-19-related low in 2021. But content marketers can’t celebrate yet. That extra budget increases the expectation that marketers prove content delivers business results. That can increase the ROI from content marketing.

Analytics 117

Analytics De-duplication Planning Peer-to-peer 117

Launch Marketing

JUNE 21, 2023

Google Analytics 4 (GA4) is ready to help marketers gain profound insights into web performance metrics. However, before delving into the new analytics dashboard, there are a few GA4 setup steps to complete. Explore this FAQ to ensure a seamless transition from Universal Analytics to Google Analytics 4.

Marketing Analytics Tools 118

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 118

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. Now is the time to question prior assumptions, change your thought process and find comfort in testing more than subject lines.

Efficiency 125

Efficiency Ideal Customer Profiles B2B Marketing Planning 125

Martech

APRIL 23, 2024

Predictive analytics is the use of data and modeling to predict the likelihood of future outcomes based on the historical record. Predictive analytics can be used in almost any field, from climate change to sports. The predictive analytics solutions market has grown steadily over the past 10 years. Classification models.

Analytics 94

Analytics Marketing AI Lead Ranking Forecasting 94

DAGMAR Marketing

DECEMBER 28, 2023

From the artificial intelligence boom to an array of Google Core Updates and even a not-so-swift transition from Universal Analytics to Google Analytics 4, 2023 has been a rollercoaster for digital marketing. However, there are some on the market that may cost a small fee, as well.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Generate This is of particular interest to marketers. You are a data analyst.

Marketing AI 140

Marketing AI Classified Ads Generation Lead Ranking 140

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. Why put all that effort into your content strategy?

B2B Marketing 113

B2B Marketing Top of Funnel Content Marketing Brand Identity 113

Velocity Partners

FEBRUARY 20, 2024

If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Something is shifting in the realm of B2B marketing It’s hard to put your finger on it just yet, but it’s there, quietly brewing beneath the surface.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

Contently

JULY 7, 2022

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Here are seven top SEO tools every B2B content marketer should consider using to up their optimization game. Google Analytics. Let’s start with the most obvious, Google Analytics.

SEO 197

SEO Marketing Analytics Tools B2B Marketing Tools 197

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. That’s why the MVP of any email marketing team is an integrated marketing tech stack.

Email Marketing 93

Email Marketing Marketing Automation Services Work Management Planning 93

Content Standard

APRIL 23, 2024

Across industries and business models, marketing is essential to surviving and thriving. But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. A connected marketing engine and centralized view of customer data, led by the CMO, address this issue.

CMO 85

CMO Enterprise Management Planning Work Management 85

Marketri

APRIL 17, 2024

I talk with a lot of CEOs of middle market businesses. And while every company is unique, I hear a common thread: Most aren’t satisfied with their marketing function. The more I meet with CEOs at prospective client companies, the more insight I gain about why they’re dissatisfied and what they want and need from marketing.

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

Salesforce Marketing Cloud

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Engagio

SEPTEMBER 29, 2023

That’s why lead nurturing remains such a key element of a good B2B go-to-market. That said, a key question has come up in the last few years: who should nurture prospects, marketing or sales development representatives (SDRs)? OK, so now onto the core question: should lead nurturing come from marketing or SDRs?

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Martech

JULY 5, 2023

Marketers aren’t having the easiest time migrating from Universal Analytics to Google Analytics 4. In conjunction with Search Engine Land, we recently ran a poll to find out how the industry is coping and to give marketers an opportunity to get their voices heard — and the feedback was interesting to say the least.

Marketing Analytics Tools 109

Marketing Analytics Tools Analytics Google Stats 109

Marketri

APRIL 4, 2024

It’s another frustrated CEO looking for marketing help, but he isn’t sure what’s needed. The conversation goes something like this: “I have a junior marketer who’s a few years out of school. Before his or her arrival, the company had a marketing agency that refreshed the website and updated the logo.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Martech

FEBRUARY 12, 2024

Prompt: What are the challenges for marketing ops in 2024? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. She entered the query: “What are the challenges for marketing operations in 2024? Marketing and sales were two good examples.

Paid Search Agency 100

Paid Search Agency Planning Ad Building Enterprise Management 100