Only B2B

APRIL 10, 2024

MQL sits at the intersection of marketing and sales. Many marketers view MQL as flawed because less than 1% of these leads typically reach the final stage of the buying process, and even then, there’s no guarantee they’ll convert. Must Read: MQL vs. SQL: Which Lead Matters More and When?

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. What is email marketing and why does it matter?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

SmartBug Media

NOVEMBER 21, 2019

While the importance of retaining an existing customer is widely known, many marketing, client fulfillment, and sales teams miss out on the opportunity to upsell. Here are three effective ways to drive product upsells using marketing automation: 1. Use Lead Nurture to Sell Additional Products/Upgrades.

Marketing Automation Services 69

Marketing Automation Services Marketing Automation Automation Product 69

Outreach

APRIL 23, 2020

Sales and marketing both function to generate new business for your organization, but they aren’t always on the same page. CRM platforms and modern, collaborative work cultures have improved data sharing and communication between departments, but marketing and sales alignment still continues to fall short.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Account Based Marketing 52

Martech

FEBRUARY 12, 2024

Prompt: What are the challenges for marketing ops in 2024? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. She entered the query: “What are the challenges for marketing operations in 2024? Marketing and sales were two good examples.

Paid Search Agency 105

Paid Search Agency Planning Ad Building Enterprise Management 105

Zoominfo

SEPTEMBER 18, 2018

It’s one of the most talked-about trends in the marketing world today. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. Keep reading! What is personalized marketing? Personalization.

Personalization 206

Personalization Marketing Automation Services Paid Search Agency Zoominfo 206

Adobe Experience Cloud Blog

FEBRUARY 13, 2020

What Was Our Reaction to The Emergence of Marketing Technology? If you are old enough, you’ll likely remember the book “ Who Moved My Cheese? ”. The book became a popular business “must-read” in the early 2000s, right around the same time that the internet could be found in most households. They did not.

Marketing AI 165

Marketing AI Thought Leadership eCommerce Automation 165

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

LeadSloth

APRIL 24, 2009

A couple of people recently asked me which blogs I’m frequently reading. Please send me your favorite blogs, because there must be lots of great Marketing Automation blogs that I haven’t found yet! In alphabetical order, these are the blogs that I read most frequently, and that I can heartily recommend.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation B2B Thought Leadership 100

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Katie Martell coined the term “on-demand marketer” to describe herself and her business. Highly recommended!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

BenchmarkONE

JULY 8, 2021

So read on for some specific ways you can lay the foundation for a great year ahead. Utilize Marketing Automation. Marketing automation is a no-brainer for K12 communicators. Marketing automation is a no-brainer for K12 communicators. Plan and Organize. Email is an effective mode of communication.

Planning 90

Planning Tips Work Management Marketing Automation Services 90

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. How big is your overall market?

Top of Funnel 200

Top of Funnel Ad Building Zoominfo Planning 200

Vidyard

JULY 28, 2021

Book a Demo.” Marketers like you need to master driving engagement right from your videos. Your video content’s probably springing leaks in your marketing funnel. “Sign Up for an Account.” Download the eBook.” You probably already know all about the call to action. But are you using video calls to action the right way?

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Optinmonster

MARCH 22, 2023

In Marketing Metrics , the authors say: “The probability of selling to a new prospect is 5-20%. In Marketing Metrics , the authors say: “The probability of selling to a new prospect is 5-20%. Do you want to learn how to upsell and are looking for upselling tips? The probability of selling to an existing customer is 60-70%.”

Examples 121

Examples Tips Cross-Selling Bundling 121

Only B2B

FEBRUARY 26, 2020

However, getting MQL marketing leads, the ones that are most likely to convert, are far more difficult since it requires you to put in a lot of research and develop a complex funnel. What is MQL Marketing? Problems faced during MQL Marketing. A marketer’s main job is to get to know their target audience.

Lead Ranking 115

Lead Ranking Marketing Qualified Leads MQL Tactics 115

Tomorrow People

FEBRUARY 2, 2018

Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency. Putting people ahead of the CONTENT MARKETING project. Often hailing from the C-Suite, and usually a marketing bod, but not always.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

ANNUITAS

MARCH 8, 2022

And while a majority of companies see the value of chat ( a recent report by Drift found that 74% of its survey respondents were planning to add a chat solution to their marketing strategy) unfortunately, most companies aren’t maximizing their investment. Read more: Eight Questions to Ask to Understand Your Buyer.

Marketing Automation Services 130

Marketing Automation Services Lead Ranking Tools Top of Funnel 130

Tomorrow People

FEBRUARY 2, 2018

Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency. Putting people ahead of the CONTENT MARKETING project. Often hailing from the C-Suite, and usually a marketing bod, but not always.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

B2B Marketing Directions

APRIL 16, 2023

Source: Trust Insights The marketing world has been going gaga over ChatGPT for the past four months. The application of artificial intelligence to marketing isn't new, but the intense reaction to ChatGPT by both the public and tech companies suggests that we are on the cusp of a step change in the use of AI in marketing.

Marketing AI 40

Marketing AI Marketing Automation Services Statistics Paid Search Agency 40

Lead Forensics

DECEMBER 8, 2023

From modern CRM systems to marketing automation software and clever tools like Lead Forensics, there are now many ways to keep on top of your activities. But it doesn’t just have to be large accounts. It could equally be used to target smaller companies within a specific industry. Plus ways to enhance, track and evaluate them.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Automation Services Marketing Management 52

Hubspot

SEPTEMBER 17, 2020

Although sometimes, you drop the qualifier (the “best” of) and simply search for a broad transactional category: “Marketing automation software”. As marketers, we know search queries like these are important for two main reasons. As marketers, we know search queries like these are important for two main reasons.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Martech

FEBRUARY 2, 2023

Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. Begin your research by reading the vendor profiles in this report , then visit the vendor sites for the blogs, e-books and interactive tools that they offer. Create use cases describing them.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Work Management Marketing Management 101

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SmartBug Media

JUNE 2, 2022

When you’re a freshman marketer first getting started with email marketing, especially when you’re promoting an e-commerce website through Klaviyo , you’ll notice that there are a lot of important terms and acronyms that you’ll want to learn. Perhaps you want to encourage them to download an e-book or purchase an item that is on sale.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

DiscoverOrg

FEBRUARY 27, 2019

Do you need to build your marketing list, but don’t know where to start? If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. Read on to learn: Option 1: Buy database access.

Top of Funnel 120

Top of Funnel Ad Building Planning Inbound Marketing 120

Pam Didner

MARCH 17, 2021

Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. However, it creates challenges for marketing, especially content creation and management. Before you create your marketing plan. You can’t have it all.

Template 97

Template Top of Funnel Planning Enterprise Management 97

Heinz Marketing

OCTOBER 12, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the eighth installment of The B2B Marketer’s Quick Start Guide. Without further ado….

Marketing Automation Services 115

Marketing Automation Services Work Management Marketing Management B2B 115

MKT1

AUGUST 7, 2023

I tried to pack both types of conversion flows into one newsletter, but it was more like a book, so I made the call to slice it in two. Who : This workshop is for marketers, web developers and designers, founders, & other leaders at early & growth stage B2B startups or agencies. Stop making it so hard.

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

SmartBug Media

FEBRUARY 1, 2024

A successful email marketing strategy includes post-purchase emails that drive engagement, revenue, loyalty, and, ultimately, customer retention. This article will explain how you can maximize your marketing efforts and fuel customer retention with post-purchase emails. What Are Customer Retention Emails?

Loyalty 59

Loyalty Acquisitions Word of Mouth Cross-Selling 59

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. How big is your overall market?

Top of Funnel 100

Top of Funnel Ad Building Planning Zoominfo 100

Martech

FEBRUARY 5, 2024

Because a recent debate in an online email marketing community over resending feedback requests like email surveys and purchase reviews got me thinking about broader issues. 8 reasons why brands send surveys and review requests Marketers are probably more curious to learn what other people are thinking than anybody else in your company.

Ideal Customer Profiles 125

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 125

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Zoominfo

SEPTEMBER 25, 2018

Recently, we published The Ultimate List of Marketing Podcasts. So if you’re already familiar with the sales podcasts on this list, we recommend you check out that post as well. Join host, Matt Heinz, president of Heinz Marketing on this fast-paced, power-packed program. Without further ado, let’s jump into it. Listen here.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

Digital Marketing World Forum

JANUARY 8, 2020

Edwin Toh has more than 10 years of experience in marketing, specialising in digital marketing. He started off as a freelancer, and gained interest in digital marketing. Edwin’s experiences in multiple industries allow him to devise effective marketing strategies to reach the targeted audiences. I believe it is AI.

Planning 62

Planning SEM Advertising Agencies Paid Search Agency 62

Outgrow

MARCH 24, 2023

Welcome to the Marketer Of The Month blog! We recently interviewed Samuel Thimothy for our monthly podcast – ‘ Marketer of the Month ’! Shifting to retention in an established market 3. Welcome to another episode of Outgrows Marketer of the Month. Don’t have time to read? Saksham Sharda: Hi everyone!

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

ViewPoint

FEBRUARY 24, 2016

Unfortunately, as a result of this thinking, marketing spends a ton of money generating leads for sales that are never followed-up. Here are 5 things CEOs need to consider in order to fix what is broken: What is the CEO’s role as it relates to marketing and sales? What should I know about Account-Based Marketing?

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

B2B Marketing Directions

JULY 9, 2022

Source: Rosenfeld Media, LLC It's been crystal clear now for several years that marketing and technology have become deeply entwined, and that the number of marketing-related technologies has been growing at an exponential rate. So, the marketing technology landscape has grown by an astounding 6,521% since 2011.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52