KEO Marketing

DECEMBER 14, 2017

billion on Facebook, 330 million on Twitter, and 800 million on Instagram, successful marketers will turn their marketing strategies to where their target audience hangs out. These social media giants offer B2B marketers a wide range of opportunities in 2018 to help get their message in front of intended targets.

Social Media 59

Social Media Social Marketing Trends Planning 59

Martech Advisor

DECEMBER 19, 2019

Since social media is an essential aspect of marketing in the digital era, it is more important than ever to know what works and how to ace a social media strategy. Make It Your Own: Identify your audience's most pressing difficulties and get your employees or experts to answer them in a video, podcast, or a blog article.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Contently

JULY 9, 2018

After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. In late June, Instagram launched IGTV, its longform video platform. Users can now post videos up to an hour in length, and the videos are viewed vertically , the way we naturally hold our phones.

iProspect 83

iProspect Advertising Agencies Brand Identity Branding 83

Valasys

MARCH 4, 2020

There are several paid & free of cost professional pieces of training on LinkedIn to help marketers update their skill-sets. LinkedIn helps fuel the personal branding endeavors & as a result over the past few years, its algorithms have been more video-friendly than ever. Early in 2019, LinkedIn Live was launched.

Linkedin 64

Linkedin Planning Thought Leadership Youtube 64

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. 99% of every message model I get from clients (and I am sure that Richard Laermer gets on his Bad Pitch Blog ) must really come from their salesmen.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Hubspot

APRIL 20, 2017

Today, Facebook is no longer an option for marketers. Simply put, if you're not using Facebook for advertising, video marketing, and content sharing, you're behind the curve. This event is when Facebook typically announces new products and innovations marketers and developers can use to connect in different ways.

Marketing AI 74

Marketing AI Conference Facebook Broadcasting 74

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. Oh, and we also saw a notable shift in social content marketing. How to use this social media marketing plan.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Hubspot

MAY 31, 2017

This month, we've seen the competition continue to heat up between Facebook, Instagram, and Snapchat over how to create the most engaging and marketable disappearing message. Instagram and Snapchat continue to innovate -- and copy each other -- to win when it comes to user base and engagement. Snapchat News.

Social Media 69

Social Media Media Broadcasting Facebook 69

Hubspot

MARCH 14, 2018

Welcome to this week's edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. This week, we're coming to you live from South by Southwest (SXSW), a festival of interactive events where we're positively drowning in a sea of bots, music, and some of the best tacos around. jack (@jack).

Wikipedia 70

Wikipedia Social Networks Twitter Network Marketing 70

Hubspot

APRIL 28, 2017

April showers bring May flowers (depending on where you live). Just like last month, Facebook and Instagram continued to compete with Snap Inc. in April, with all three apps launching new products and features to keep more users and marketers spending their time there. So what does this mean for marketers?

Social Media 78

Social Media Facebook Paid Search Agency Marketing AI 78

Buffer

OCTOBER 6, 2019

That’s the number of videos people watch on Snapchat every day. The same potential consumption (maybe more) exists for Instagram Stories — quick videos and photos that disappear after 24 hours, just like Snapchat, but with an audience of 500 million users. 18 Creative Uses of Instagram Stories (and how you can do it too).

Brand Identity 71

Brand Identity Branding Work Management Verticals 71

Valasys

APRIL 22, 2020

Hashtag marketing is an impeccable way for marketers to improve the reach of their pieces of content and amplify their brands’ visibility to the target audience groups. However, for this to happen marketers need to execute their hashtag marketing strategies correctly. However, that’s not the case.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Hubspot

AUGUST 4, 2016

On Tuesday, Instagram introduced Instagram Stories , a new feature with remarkable similarities to Snapchat. Stories provides Instagram users with a place to share posts at a higher frequency. Instagram is positioning this feature as a solution to overposting. How to Build a Story on Instagram. Don't worry.

Press 28

Press Profiling Curation Marketing & Strategy 28

Content Standard

JUNE 25, 2016

Video content is exploding right now, and everyone wants to get in on the game. Facebook, Twitter, and YouTube are beefing up their video features. And don’t forget Snapchat , the ephemeral messaging app that ushered in the era of vertical video. Live or prerecorded? Vertical or horizontal?

Advertising Channels 65

Advertising Channels Video Marketing Brand Identity Branding 65

Anyword

AUGUST 13, 2019

One publisher betting on “frequency through utility” to drive growth is Cleveland.com, which began testing a program in July where subscribers receive twice-daily hyperlocal reporting delivered via text message. View this post on Instagram. . . . . . . . . . . . A post shared by Dazed (@dazed) on Jul 29, 2019 at 6:01am PDT.

CPC 40

CPC Cost Per Click Facebook Lead Ranking 40

Anyword

AUGUST 13, 2019

One publisher betting on “frequency through utility” to drive growth is Cleveland.com, which began testing a program in July where subscribers receive twice-daily hyperlocal reporting delivered via text message. View this post on Instagram. . . . . . . . . . . . A post shared by Dazed (@dazed) on Jul 29, 2019 at 6:01am PDT.

CPC 40

CPC Cost Per Click Facebook Lead Ranking 40

Content Standard

DECEMBER 19, 2015

Facebook is poised to go all-in on the live stream video trend. The social media giant is testing live video for all users, expanding a feature once available only to public figures and celebrities. The new feature aligns with Facebook’s aggressive emphasis on video. Live Streaming for the Masses.

Video Marketing 40

Video Marketing User-Generated Content Broadcasting Youtube 40

Hubspot

MARCH 31, 2017

After this year, in the marketing world, March 2017 will also be known as the month when Facebook officially took on Snapchat. The world's biggest social network launched ephemeral sharing apps on Messenger and Facebook itself to compete with Snapchat's key feature. Patrick's Day, U.S. 1) Facebook launches Messenger Day.

Social Media 28

Social Media Facebook Media Business 28

Hubspot

FEBRUARY 10, 2017

Since Spiegel's blog post, Snapchat has already had a huge impact on social media and content marketing. Ephemeral, or disappearing, messaging has skyrocketed in popularity since Snapchat was introduced. Roughly 150 million people use Snapchat every day, and they consume around 800 hours of video per second.

Paid Search Agency 28

Paid Search Agency Social Media User-Generated Content Emarketing 28

Hubspot

FEBRUARY 23, 2017

One of the first versions of a modern social network, where users could create profiles and interact with one another, is Classmates.com , which launched in 1995 and allowed users to network and share messages and photos with their childhood and college classmates. Lessons for Marketers from Failed Social Media.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Valasys

AUGUST 30, 2019

For a major part of the last decade, the marketers invested numerous time & effort to attract the most inscrutable generation that ruled at our times – the Millennials. Nevertheless, after owning & dominating & some of them even playing the role of marketers in the B2B industry for over a decade, the millennials grew up.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Hubspot

NOVEMBER 23, 2016

This week, Instagram proved the power of cross-pollinating ideas once more when it announced the addition of live video on Instagram Stories and disappearing photos and videos in Instagram Direct. What's Different About Instagram's New Features? just to name a few. But that's not the only difference.

Video Marketing 28

Video Marketing Broadcasting Social Media Facebook 28

Single Grain

JULY 22, 2021

it's 2 hours and 3 minutes), social media has transformed marketing. . And with 1 billion users , 90% of whom follow at least one business account in-app, Instagram is still one of the most popular (and fastest-growing) social media platforms. . TABLE OF CONTENTS: ↓ Trend #1: The Demand for Instagram Shopping Is on the Rise.

Paid Content 131

Paid Content Trends Paid Search Agency Verticals 131

Content Standard

APRIL 8, 2015

It’s a Monday evening, and after a hearty dinner, the American family retires to the living room for a wholesome episode of Leave It to Beaver. Here are three ways social media will eclipse broadcast TV in driving engagement—and how brands can take advantage to boost their marketing ROI: 1. Broadcast and Social Join Forces.

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Onalytica B2B

JANUARY 18, 2017

Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives. In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed. It’s a crowded market with huge overlap.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Single Grain

NOVEMBER 22, 2019

Instagram is now hiding likes. On November 14, 2019, Instagram announced the expansion of their world-wide test in which “you'll no longer see the total number of likes and views on photos and videos posted to Feed unless they’re your own.”: What does this mean for the future of marketing on Instagram?

Social Media 141

Social Media Paid Content Social Marketing Paid Search Agency 141

Single Grain

JANUARY 8, 2020

Amid all the changes in digital marketing over the past decade, social media has not only endured, but evolved each year to keep its place as one of the most powerful channels in modern marketing. 7 Social Media Marketing Trends You Can't Ignore in 2020. Book My Free Marketing Consultation. Click To Tweet.

Social Media 120

Social Media Trends Social Marketing Media 120

Hubspot

JANUARY 13, 2017

And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017. 1) Live video content will become even bigger. While there are a ton of streaming sites and platforms out there, both Periscope and Facebook Live are among the most popular -- and they have the numbers to prove it.

Social Media 36

Social Media Trends Media Mobile Advertising 36

Contently

AUGUST 12, 2021

We sat down with Flint to chat about Innovation, the impetus behind HP’s Gen Z-focused marketing efforts, and the creative process that goes into bringing these ambitious content projects to life. HP isn’t the only technology company focusing its content marketing on Gen Z. “There’s power to the printed form.

Creativity 152

Creativity Television marketing Storytelling Lead Ranking 152

Buffer

JANUARY 2, 2019

Which is exactly why today we’re covering 5 data-backed social media trends you need to know to make 2019 your best year yet with social media marketing. Trend 4: Rise of social media TV and vertical videos. Trend 5: The evolution from multichannel to omnichannel marketing. Let’s dive in!

Social Media 111

Social Media Trends Marketing AI Media 111

Hubspot

JULY 12, 2017

Be honest: Do you spend a lot of time during your work day chatting with colleagues on messaging apps, like Slack? So we asked marketers the following: When do you prefer to use Snapchat, and when do you prefer Instagram for Stories? When do you use Snapchat vs. Instagram for different marketing purposes?

Work Management 76

Work Management Social Media Opinions Hubspot 76

Single Grain

JUNE 25, 2019

What's more, the majority of users follow brands on social media to better understand their products, which also means they are ready to buy in-app, according to a Marketing Week report: Shopping on social media is getting more and more popular, so brands need to offer an easier experience for customers. So, want to sell on Instagram ?

Paid Search Agency 80

Paid Search Agency Work Management Ideal Customer Profiles Banners 80

Hubspot

JANUARY 26, 2018

They help you measure the impact of your marketing efforts across different channels to see if there's something you need to do differently -- like target a different audience, post at a certain time of day, or experiment with a new content format. Instagram Insights are no exception. How to Convert to a Business Profile on Instagram.

Profiling 78

Profiling Impressions Analytics Video Marketing 78

Hubspot

JULY 18, 2017

One of the most controversial phrases in the marketing today is, "pivot to video.". It strikes fear into the hearts and minds of writers, as we worry that our skills will be replaced by the looming popularity of videos. But the fact remains: People want more video content, too. How to Get Started With Marketing Videos.

Video Marketing 78

Video Marketing Top of Funnel Budget Programs Planning 78

Martech Advisor

JANUARY 28, 2020

B2B content marketing is defined as a set of strategies centered around distributing content to drive brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales. What Is B2B Content Marketing? Top 5 Content Formats for B2B Content Marketing. 5 Best Practices for B2B Content Marketing in 2020.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Sprout Social

MARCH 27, 2023

Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals. A social media campaign is a coordinated set of marketing actions across one or many social channels. Think infographics and how-to videos.

Social Media 131

Social Media Paid Content Campaigns Media 131