Martech

MAY 22, 2023

I’m amazed at how fast ChatGPT has progressed from “It’s the coolest thing ever” to “It’s going to take our jobs” to “We have to tweak it because it doesn’t have enough information” to “It’s ‘Terminator Genisys’ all over again.” That’s okay for a starting position.

Marketing AI 121

Marketing AI RFP Vendors Planning 121

Brightedge

JUNE 15, 2023

The digital marketing landscape is undergoing a significant transformation, driven by advancements in artificial intelligence (AI) technologies. The Emergence of Generative AI in Search Generative AI, a type of artificial intelligence that generates original content, has become a game-changer in the digital marketing world.

SEO 59

SEO Google Generation Multi-Channel 59

Martech

FEBRUARY 21, 2023

Right now, Microsoft’s AI-powered Bing and Google’s Bard are more famous for their mistakes than their milestones. So, what can it do for marketers right now? We asked Paul Roetzer, founder and CEO of the Marketing AI Institute, about that and about what revolutionary capabilities we can expect to see in the very near future.

Marketing AI 113

Marketing AI Training Marketing & Strategy User-Generated Content 113

QuanticMind

JULY 26, 2023

Less than one year after its public debut, generative AI has the marketing and advertising world’s full attention. ChatGPT, in particular, has grown into a near-overnight sensation, reaching a million users in just five days and hitting 100 million active users faster than any consumer app in history to that point.

Marketing AI 52

Marketing AI Advertising Agencies Generation Paid Search Agency 52

Animalz blog

MAY 2, 2023

Using ChatGPT, it is, in fact, almost as easy to write a 5,000-word article as a 500-word one, so we can also expect the average length of published content to continue its upward trend. Generative AI exacerbates a well-established problem: marketers creating content based on the same tools and the same source material.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Content Standard

SEPTEMBER 19, 2023

The most anxiety-ridden question I encounter among marketers is how to safely and responsibly leverage generative AI for content creation in light of tech uncertainties. If you’ve been reading the news, you know: OpenAI’s ChatGPT, Microsoft’s Bing, and Google’s Bard are all proven to generate false information.

Enterprise Management 100

Enterprise Management Generation Work Management Marketing Management 100

Martech

FEBRUARY 5, 2024

As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language models (LLM), they must concern themselves with “hallucinations” and how to prevent them. and he would just continue producing more stories,” Venkatasubramanian added. And he would just go on and on.”

Marketing AI 107

Marketing AI Generation Peer-to-peer Ad Frequency 107

ClearVoice

MAY 22, 2023

We’ve gathered a few theories about future SEO trends to keep your content marketing efforts moving in 2023 and beyond. But the truth is that AIs like ChatGPT are useful for helping the content process, but not a replacement for a human writer. That amounts to about 50 billion voice searches every month. In 2022, 50% of U.S.

Marketing AI 98

Marketing AI Search Marketing SEO Trends 98

Anyword

SEPTEMBER 14, 2023

Marketing’s Big AI Problem Before Large Language Models revolutionized the way we generate copy, the biggest problem any marketing team encountered was producing enough content to meet their strategic goals. Of course, marketing teams needed that content to be valuable, original, authoritative, and well written.

Video Marketing 52

Video Marketing Copywriting Curation Generation 52

Valasys

OCTOBER 30, 2023

One of the most exciting new AI tools on the market is Poe AI, a powerful language model that can generate text, translate languages, write different kinds of creative content, and answer your questions in an informative way. Is Poe AI the ChatGPT alternative? Yes, Poe AI can be considered a ChatGPT alternative.

Lead Ranking 52

Lead Ranking User-Generated Content Paid Search Agency Pricing 52

Martech

NOVEMBER 14, 2023

AI, in its many forms, has been around longer than that and has been misleadingly marketed for even longer. In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use.

Planning 132

Planning Marketing AI Enterprise Management Work Management 132

QuanticMind

JULY 27, 2023

The next generation artificial intelligence tech burst onto the scene late last year with the debut of ChatGPT and DALL-E 2 , both from Silicon Valley AI pioneer OpenAI. ChatGPT, in particular, became an over(five)night sensation when it reached a million users in just five days. Now, how will AI shape the future of the industry?

Marketing AI 52

Marketing AI Paid Content Advertising Agencies Advertisements 52

Unbounce

JULY 5, 2023

The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) By leveraging the sophisticated pattern recognition and predictive capabilities of AI, marketers can now anticipate customer behaviors, trends, and preferences with unprecedented accuracy. How is AI used in marketing?

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

chiefmartech

JULY 7, 2023

Marketing’s tech stack is bloated compared to every other department. While there are strong forces in the market and in IT that work to reduce the number of apps, a continually changing tech landscape — hello, AI — keeps spinning up new products that companies eagerly adopt to stay competitive. “Down with martech!

Enterprise Management 91

Enterprise Management Allocation Work Management Marketing Management 91

Content Standard

MARCH 7, 2023

Over the past 25 years, we’ve gone from unleashing their vast potential to a time when we take for granted that all things are now “Google-able” and “Bing-able,” giving Alphabet and Microsoft direct, disproportionate power and influence over online behavior, content consumption, and culture.

Marketing AI 99

Marketing AI Paid Content Search Marketing Paid Search Agency 99

Zoominfo

APRIL 19, 2023

Ben Salzman, SVP of ZI Labs and GTM Strategy at ZoomInfo, thinks that generative AI is already having a positive effect on go-to-market motions by encouraging sales and marketing leaders to experiment and question conventional wisdom. What about ChatGPT?

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo Ethics 130

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Take all of the generative AI technology you’ve come to know and love in apps like ChatGPT, Bard, and Einstein. Chatbots got more sophisticated with the launch of ChatGPT, Dall-E, Google’s Gemini, and Microsoft’s Bing Chat. These models power chatbots like ChatGPT that are fun to play with and are great for certain tasks.

Marketing AI 111

Marketing AI Work Management CRM Marketing Management 111

chiefmartech

MARCH 30, 2023

Which as a $300 billion advertising market today and arguably the #1 digital channel in which marketers have fed the top of their funnel through SEO-optimized content marketing for 20 years is no small disruption. It’s a Code Red for digital marketing. If you haven’t seen this chart of how GPT-4 (and GPT-3.5

Paid Search Agency 113

Paid Search Agency Advertising Agencies Software API 113

Brightedge

NOVEMBER 1, 2023

Artificial Intelligence has been quietly transforming marketing for decades. As search behaviors change, search engines innovate, meaning marketers and businesses must adapt. The rise of ChatGPT and Generative AI has accelerated this need like never before. In SEO it has been influencing results for a long time now.

Marketing AI 119

Marketing AI SEO Enterprise Management PageRank 119

Top Rank Marketing

JULY 19, 2023

Where can B2B marketers find the latest and most relevant generative artificial intelligence (AI) tools in 2023? Generative AI has continued its run as 2023’s centerpiece topic, as marketers in both B2C and B2B have grappled with how to best use the technology while maintaining — or growing — brand authenticity and trust. “AI

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

Unbounce

JUNE 23, 2023

Here’s a question that pretty much every marketer is pondering (and maybe losing some sleep over): What does the future hold for marketing in a world of AI tools ? Will AI ever be able to replace marketers—or even an entire marketing team (gulp)? 00:00:00] Pete: Hey marketers. Oh wait, that’s already happening.)

Paid Content 95

Paid Content Paid Search Agency Budget Programs Top of Funnel 95

Valasys

MARCH 17, 2023

It’s critical to comprehend the most recent SEO trends and how your marketing strategies will change as a result if you want to maintain your position at the top of search results. OpenAI’s ChatGPT intends to offer users quick answers without browsing multiple pages, and the future of AI-based content looks promising.

Lead Ranking 52

Lead Ranking Trends SEO Lead Scoring 52

Single Grain

AUGUST 2, 2023

There are some rumors going around about Samsung potentially making Bing its default search engine, which would cost Google around $3 billion. And when Google released Bard, it didn’t have the best reviews and their stock price went down (10% in one week!) Dive Deeper: * Does Ad Quality Score Still Matter?

Paid Content 52

Paid Content Marketing AI Paid Search Agency SEO 52

Single Grain

APRIL 28, 2023

There are some rumors going around about Samsung potentially making Bing its default search engine, which would cost Google around $3 billion. Google’s getting nervous, of course, because everyone’s talking about AI and ChatGPT and how Microsoft’s integrating it. Dive Deeper: * Does Ad Quality Score Still Matter?

Paid Content 52

Paid Content Paid Search Agency Marketing AI SEO 52

Single Grain

MAY 22, 2023

Unless you’ve been living under a rock for the last couple years – or at least since the launch of ChatGPT in October 2022 – then you’ve already heard about how artificial intelligence (AI) has become essential for any organization that doesn’t want to get left behind in the dust.

Marketing AI 52

Marketing AI Work Management Marketing Automation Services Marketing Management 52

Content Standard

AUGUST 9, 2023

Generative AI is all the buzz, but what is it, and how can marketers harness its potential to create and scale relevant, personalized, and data-driven content experiences? It’s a powerful tool that, when applied correctly, can expand the reach and relevance of your content marketing through a wide range of use cases.

Marketing AI 89

Marketing AI Lead Ranking Generation Brand Identity 89

Content Standard

JUNE 25, 2023

As a marketer, you’re probably asking or have been asked: Will our website be penalized for using AI-generated content? How can I optimize my content for Google and Bings new search? Second, the implications of generative AI being embedded in search engine algorithms and Search Engine Results Pages (SERPs).

SERP 69

SERP SEO Generation Long Tail Marketing 69

Brightedge

FEBRUARY 6, 2023

Artificial Intelligence (AI) has revolutionized how marketers approach their strategies for a long time. From IBM’s Watson and Google’s RankBrain, AI has revolutionized how search engines work, and how marketers utilize AI-led technologies. So, it is no surprise that the mass adaption of ChatGPT has been record-breaking.

Marketing AI 98

Marketing AI Lead Ranking Planning Paid Search Agency 98

Martech

FEBRUARY 6, 2023

Microsoft Bing, the search engine that has been engaged in a losing battle with Google since its 2009 launch, is set to incorporate ChatGPT in its search interface within a matter of weeks. ChatGPT is the advanced chatbot trained by OpenAI, capable of responding at length to both simple and complex queries. ” Why we care.

Marketing AI 98

Marketing AI Forecasting Search Marketing User-Generated Content 98

QuanticMind

JULY 11, 2023

What’s the latest, and how will it impact advertising and marketing professionals? Together , Google, Meta, and Amazon account for nearly two-thirds of the $278 billion US digital ad market.

Advertising Agencies 40

Advertising Agencies Marketing AI Advertisements Advertising 40

Martech

NOVEMBER 1, 2023

Since the arrival of Bing Chat, Google Bard and Google’s Search Generative Experience, publishers of all sizes have been concerned about generative AI replacing search, which could lead to a devastating impact on organic traffic, revenue and even the brand’s image (e.g., Why we care.

Marketing AI 124

Marketing AI Copyright Generation Opt-out 124