How to Make a Webinar Email Stand Out
The Point
MARCH 22, 2024
Quantify, if possible (“3 mistakes to avoid”, “6 point plan”). Here’s how a recent email listed “themes” for an upcoming event: * Key marketing use cases for AI * Crafting an effective AI strategy * Team preparation and AI roadmaps The issue is that these topics are all far too general to convey value. Yes, it’s a cliché.
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