ViewPoint

JUNE 15, 2012

Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

Marketing Insider Group

AUGUST 30, 2019

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Stevens & Tate

JANUARY 18, 2021

If you want your B2B website to beat the competition and increase sales with an effective video marketing strategy then you should include these 3 video types. Visual is rapidly becoming the most effective technique in the web marketing mix. Instructional videos or tutorials.

Video Marketing 59

Video Marketing Marketing Websites B2B Word of Mouth 59

KoMarketing Associates

SEPTEMBER 22, 2021

From the DemandGen Report report: Organizations have moved away from relying on event marketing, with only 19% indicating increased budget prioritization. Instead, marketers are shifting their budgets toward ABM (61%), content marketing (60%), sales enablement (48%), and personalization (43%). .

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

sagefrog

JANUARY 24, 2024

Advanced attribution models are key here, unveiling insights into the multifaceted customer journey and moving beyond last-touch attribution to recognize the true impact of each marketing touchpoint. Coupling this with refined reporting processes transforms raw data into actionable intelligence.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

sagefrog

JANUARY 24, 2024

Advanced attribution models are key here, unveiling insights into the multifaceted customer journey and moving beyond last-touch attribution to recognize the true impact of each marketing touchpoint. Coupling this with refined reporting processes transforms raw data into actionable intelligence.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Create and Refine Your Funnel.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

markempa

DECEMBER 30, 2013

In this blog post, Ellie Mirman, Head of SMB Marketing, HubSpot and Shreesha Ramdas, General Manager, Leadformix, discussed five tactics for generating leads using LinkedIn. B2B Marketing: 3 reasons for adopting video content into your marketing mix. Marketing team FTW!

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Only B2B

JULY 5, 2023

Understanding B2B Demand Generation: B2B demand generation involves the process of identifying and engaging potential customers, nurturing them through the sales funnel, and converting them into loyal clients. Must Read: Top 6 Demand Generation Strategies Which Work!

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Circle Studio

DECEMBER 19, 2018

Outside of the A/E/C world, proposals are a product of the sales department, not the marketing department. But while proposals do play a crucial role in helping get new business, a firm’s approach to marketing shouldn’t be focused solely on project pursuits and limited to proposals. Lose some (tactical) weight.

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

SnapApp

JULY 26, 2017

If you’re like most B2B marketers, you’re already using – or at least thinking about using – video in your marketing. . Video can be an incredibly powerful medium for B2B. According to Adobe , over 50% of marketers worldwide have named video as their best performing asset in terms of ROI. .

Top of Funnel 54

Top of Funnel Video Marketing Webinar Metrics Business 54

Scoop.it

FEBRUARY 15, 2024

If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That forces them to adopt cost-effective marketing strategies that can generate significant returns. That’s why email marketing is a perfect fit for them.

Small Business Marketing 94

Small Business Marketing Email Marketing Business Paid Search Agency 94

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Other channels have not closed yet.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Sana Commerce

MAY 2, 2022

Just as B2C businesses have long needed to ensure a mobile-friendly experience for shoppers, B2B marketers need a mobile-first approach that includes a friendly website for mobile browsing that’s responsive and fast-loading, with simple navigation. But now, customizing the sales process for clients can take a number of different forms.

Trends 52

Trends B2B Marketing Planning B2B 52

Vidyard

FEBRUARY 25, 2014

After you have made a commitment to video marketing, it’s all about delivering consistent video releases to build your subscriber base (brand fans you can actively market to and possibly convert). List Your Video Inventory In a spreadsheet, make a list of all of your video assets.

Top of Funnel 51

Top of Funnel Video Marketing Buyer Personas Paid Search Agency 51

Liveintent

AUGUST 9, 2022

With brand awareness you can nurture audience relationships on a long-term basis and move customers down the funnel. Brand awareness is considered the first stage in the marketing funnel, followed by consideration, conversion, retention, and loyalty. Generate sales. Take a full-funnel approach to marketing.

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

Convince & Convert

FEBRUARY 1, 2016

You might argue that social platforms are where your buyers are, so it makes sense to dedicate time and resources there to figure out how to reach and interact with them. It is just one tool in the marketing mix that can be used to help you support business priorities. highlight to tweet) Here’s why. Social as a Support System.

Marketing & Strategy 167

Marketing & Strategy Business Social Media Domain 167

KoMarketing Associates

MARCH 7, 2017

B2B SEOs and marketers in general must be able to demonstrate how their specific tactics with SEO impact broader business objectives. The following is a list of 20+ performance metrics and benchmarks we recommend that B2B marketing managers use to establish performance benchmarks for their search engine optimization programs.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

ViewPoint

JULY 19, 2012

Brian is also CEO of InTouch and author of Lead Generation for the Complex Sale. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. The Right Marketing Mix: Blended… and Grounded in Buyer Understanding.

Lead Gen 120

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 120

Martech Advisor

JANUARY 6, 2020

In this article, Wikitude Marketing Director, Paula Perrichot, outlines the necessary considerations for marketing professionals to successfully launch AR campaigns to increase brand loyalty and generate sales in 2020. The process of building an AR campaign follows the same footprint that we, marketers, are accustomed.

Planning 72

Planning Peer-to-peer Marketing Management Marketing Analytics Tools 72

Valasys

OCTOBER 15, 2020

On September 25th, 2020, LinkedIn proclaimed an update to its Marketing Partner Program, which will facilitate the businesses to find the right experts to assist them with each element of their LinkedIn marketing and growth process. Page Management. Campaign Management. Content & Creative. Lead Generation.

Advertising Agencies 40

Advertising Agencies Budget Programs Work Management Marketing Management 40

The Lead Agency

SEPTEMBER 13, 2020

While these tactics are often used in the B2C landscape, B2B marketers should take note. B2B marketing is evolving, and businesses need to adapt and update their strategy as consumer expectations change, or risk falling behind. Interactive videos are a newer trend, and they have several benefits for B2B businesses.

B2B 62

B2B B2B Thought Leadership Long Tail Marketing Content 62

Martech Advisor

JANUARY 6, 2020

In this article, Wikitude Marketing Director, Paula Perrichot, outlines the necessary considerations for marketing professionals to successfully launch AR campaigns to increase brand loyalty and generate sales in 2020. The process of building an AR campaign follows the same footprint that we, marketers, are accustomed.

Planning 66

Planning Peer-to-peer Marketing Management Marketing Analytics Tools 66

Strategic-IC

APRIL 18, 2019

Today, it’s easy for marketers to feel overwhelmed by options! With a wide variety of digital marketing channels, tactics, and even agencies, understanding the best approach to take is increasingly complex. Every agency, tactic and approach is different , and each channel option has its own set of strengths and limitations.

Advertising Channels 79

Advertising Channels Paid Search Agency Advertising Agencies Account Based Marketing 79

Inbox Insight

JANUARY 22, 2019

Content Plan (Roadmap): Documented processes and workflows required to deliver the content strategy. This includes the deployment of control mechanisms such as key performance indicators (KPIs) and campaign marketing metrics along with allocation of resources such as people, timeframes and budgets.

Planning 75

Planning B2B Marketing Marketing Plans B2B 75

Vidyard

SEPTEMBER 17, 2013

When talking to sales professionals about following up with webinar attendees, the most common complaint I hear is: “The webinar attendees aren’t the decision makers.” The rise of webinars Webinars have become a key strategy for B2B marketers in the content marketing mix. What happens after the webinar?

Webinar Metrics 51

Webinar Metrics Sales Management ROI Top of Funnel 51

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process. Related Posts: The 4 Most Common Mistakes in B2B Content Marketing Need to Drive Leads?

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

KoMarketing Associates

AUGUST 26, 2014

While I’ve based my presentation for MarketingProfs on the performance of SEO-related content marketing assets specifically, there is a much greater range of SEO-related benchmarks B2B marketers should consider. Measure this in comparison to other online marketing channels to determine quality of traffic from organic search.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

Albacross

APRIL 1, 2020

Sales cycles slowed, but they still closed deals. Their experiences from 08-09 provide some pretty clear findings: Renewal rates massively contributed to their growth during this time, suggesting retention needs to be a key focus for marketers. Marketing Mix. SMBs went under— churn doubled—but not for larger customers.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 52

Circle Studio

DECEMBER 19, 2017

Move beyond a proposal-centric, project-pursuit only approach to A/E/C marketing. In the A/E/C world, proposals are synonymous with marketing. Outside of the A/E/C world, proposals are a product of the sales department, not the marketing department. Lose some (tactical) weight. Put strategy before execution.

Planning 68

Planning Marketing Proposals Advertising Agencies Paid Search Agency 68

Martech Advisor

FEBRUARY 11, 2020

According to an early 2019 Gartner study , two-thirds of B2C marketers said they would be expected to show results from personalization investments in less than a year. Photos, graphics and videos convey things in ways that words simply cannot. For easy asset management, don’t delay the organization.

Personalization 77

Personalization Work Management Marketing Management Amazon 77

Inbox Insight

JANUARY 22, 2019

Content Plan (Roadmap): Documented processes and workflows required to deliver the content strategy. This includes the deployment of control mechanisms such as key performance indicators (KPIs) and campaign marketing metrics along with allocation of resources such as people, timeframes and budgets.

Planning 51

Planning B2B Marketing Marketing Plans B2B 51

Directive Agency

APRIL 15, 2022

SEO is an acronym for Search Engine Optimization and is defined by Directive’s own glossary as the highly involved and focused process of getting web pages to rank higher in search engines such as Google or Bing, for example. This process involves improving the quality and quantity of organic traffic to a website by a search engine.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Marketing Insider Group

AUGUST 30, 2019

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. Partner with a Marketing Agency.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Marketing Insider Group

MAY 18, 2010

For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.). Share: Read more from Social Media B2B Marketing , Social Media Campaigns Click here to cancel reply. Rita’s Water Ice tweeting about their flavor of the month on a hot summer day).

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100