Marketing Insider Group

JULY 9, 2024

Effective event marketing can be the difference between a memorable brand experience and a missed opportunity. We’ve curated this concise yet comprehensive guide to ensure your B2B event marketing efforts are successful, drawing from process-proven resources and expert insights.

Event Marketing 159

Event Marketing B2B Marketing Planning Webinar Metrics 159

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Start planning how to create video for your company now.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Convince & Convert

FEBRUARY 27, 2015

Video consumption continues to skyrocket amongst online audiences. In fact, 43 percent more videos were watched online from 2013 to 2014. billion videos in 365 days. But those catching on are seeing a real, and measurable, impact on their marketing and sales goals, not just higher view counts.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

markempa

DECEMBER 19, 2016

“We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. A Shift in Customer Behavior in Content Marketing. Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. Not so with video.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Stevens & Tate

JANUARY 18, 2021

If you want your B2B website to beat the competition and increase sales with an effective video marketing strategy then you should include these 3 video types. Visual is rapidly becoming the most effective technique in the web marketing mix. Instructional videos or tutorials.

Video Marketing 59

Video Marketing Marketing Websites B2B Word of Mouth 59

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Key Trends Influencing the Mix. The New Marketing Mix. Additional Resources.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Hinge Marketing

APRIL 12, 2016

In the past, professional-grade video has been an expensive proposition. Now, you have many more options, from low-cost do-it-yourself video blogs to polished corporate overviews. At the same time, our plugged-in business world is far more receptive to video messages. But with the explosion of online video the questions “Why?”

Cost 133

Cost Budget Programs Video Marketing Product 133

Oktopost

SEPTEMBER 19, 2024

83% of marketers say that social media ROI is difficult to measure. Yet, with social media being a crucial part of your marketing mix, you must be able to measure its actual value and how it contributes to your overall marketing strategy. Have any of your Instagram reels brought in new customers?

Top of Funnel 62

Top of Funnel Social Media Lead Ranking Marketing Automation Services 62

Heinz Marketing

MARCH 4, 2021

For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Welcome to the first installment of The B2B Marketer’s Quick Start Guide. Video Sharing. Capabilities for photo and video. Require more engaging posts (photo and video) beyond just links.

Paid Content 133

Paid Content Social Media Media B2B 133

Top Rank Marketing

JANUARY 31, 2024

It serves as the foundation upon which you establish yourself as a trusted resource and thought leader in your industry. It’s vital to ensure that your social media efforts align with and amplify other elements of your marketing mix. Looking ahead, several trends are poised to shape B2B social media marketing.

Social Media 101

Social Media B2B Marketing Social Marketing B2B Thought Leadership 101

sagefrog

JANUARY 24, 2024

Advanced attribution models are key here, unveiling insights into the multifaceted customer journey and moving beyond last-touch attribution to recognize the true impact of each marketing touchpoint. Reporting turns complex analytics into clear narratives, providing marketers with streamlined insights.

B2B Marketing 63

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 63

Blue Flame Thinking

SEPTEMBER 8, 2023

Understanding Traffic Acquisition Every acquisition channel has its place and understanding how you acquired your users allows you to effectively allocate resources based on your marketing objectives. Third-party tools such as HotJar provide video recordings of user sessions so you can see what users are doing.

Traffic 92

Traffic Analysis Marketing Websites Allocation 92

Launch Marketing

OCTOBER 26, 2022

Launch’s cybersecurity marketing consultants have worked with many companies on their social media strategies , helping them understand the benefits of including social media in their marketing mix and ensuring they establish goal-driven strategies and execute effectively. What are some things that might pose obstacles?

Social Media 112

Social Media Consulting Paid Search Agency Social Marketing 112

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Partner with a Marketing Agency.

Resource Management 357

Resource Management Demand Generation Agencies CMS Development Work Management 357

sagefrog

JANUARY 24, 2024

Advanced attribution models are key here, unveiling insights into the multifaceted customer journey and moving beyond last-touch attribution to recognize the true impact of each marketing touchpoint. Reporting turns complex analytics into clear narratives, providing marketers with streamlined insights.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

NuSpark Consulting

MAY 4, 2023

Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo. Remember that the effectiveness of retargeting strategies depends on factors such as targeting parameters, creative execution, and the overall marketing mix.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

KoMarketing Associates

SEPTEMBER 22, 2021

With the loss of in-person events, marketers saw an opportunity to use that budget elsewhere – with many deciding to put more budget towards their content strategies. This could result in more budget being allocated to content marketing in the future. 2021 B2B Marketing Mix Report. Optimizing Marketing Automation.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

ClearVoice

JUNE 24, 2021

Here are the current data points that help you make the most of your content marketing strategy. Video marketing is still surging with audiences. Video marketing continues to rise in popularity with online audiences. Each day, almost 5 billion videos are viewed on YouTube alone.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

sagefrog

FEBRUARY 7, 2024

This enhances the customer experience by providing swift and accurate information and frees up valuable human resources to focus on more complex and strategic aspects of social media engagement. You can maintain engagement with potential customers through blog posts, videos, webinars, websites, and other interactive experiences.

Marketing AI 68

Marketing AI Social Media Social Marketing B2B Marketing 68

ClearVoice

DECEMBER 9, 2022

From virtual community-building efforts to topical authority and value-driven content, it’s been a busy year of marketing efforts. TikTok and short-form video. Video has been going strong and leading the way in marketing for a few years, but TikTok has taken short-form video content to a new level.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. The type and the timing of content delivery matters, especially when marketers leverage it to move a prospect through the sales process.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

SnapApp

JULY 26, 2017

If you’re like most B2B marketers, you’re already using – or at least thinking about using – video in your marketing. . Video can be an incredibly powerful medium for B2B. According to Adobe , over 50% of marketers worldwide have named video as their best performing asset in terms of ROI. .

Top of Funnel 54

Top of Funnel Video Marketing Webinar Metrics Business 54

KoMarketing Associates

MAY 30, 2017

Slideshare can be an excellent resource for B2B marketers looking to showcase expertise, and provide a way to share thought leadership and information. But perhaps most importantly in B2B marketing, Slideshare can be a valuable destination for learning and improving B2B digital marketing programs.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Scoop.it

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That’s why email marketing is a perfect fit for them.

Small Business Marketing 96

Small Business Marketing Email Marketing Business Paid Search Agency 96

Vidyard

DECEMBER 12, 2013

While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day. Top of Funnel Content To attract prospects initially, you’ll need videos on high-level topics with mass appeal.

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

It falls onto marketing leaders to orchestrate the right mix of channels to best engage them. This includes listening to what customers are saying, guiding them to the resources and answers they need, and crafting the right conversations based on the given platform. The Need for New Ways to Deliver Content.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Trends 134

Vidyard

FEBRUARY 25, 2014

After you have made a commitment to video marketing, it’s all about delivering consistent video releases to build your subscriber base (brand fans you can actively market to and possibly convert). List Your Video Inventory In a spreadsheet, make a list of all of your video assets.

Top of Funnel 51

Top of Funnel Video Marketing Buyer Personas Content 51

Convince & Convert

FEBRUARY 1, 2016

You might argue that social platforms are where your buyers are, so it makes sense to dedicate time and resources there to figure out how to reach and interact with them. It is just one tool in the marketing mix that can be used to help you support business priorities. highlight to tweet) Here’s why. Social as a Support System.

Marketing & Strategy 167

Marketing & Strategy Business Social Media Domain 167

The Lead Agency

SEPTEMBER 13, 2020

There are a number of new and innovative types of content marketing that B2B organisations should consider incorporating into their strategy. For example, 51% of marketers say online calculators are most effective in the “consideration stage” of the sales cycle.

B2B 62

B2B B2B Thought Leadership Long Tail Marketing Content 62

Heinz Marketing

JULY 26, 2021

Join Kris and I as we talk about his company Sendoso and the change that the pandemic brought, the worth of investing more into prospects, and the mindset towards what marketing spends and ROI. And now that we can get back to normal, a lot of those adjustments are becoming fixtures as part of people’s go-to-market strategy.

Top of Funnel 107

Top of Funnel Marketing Automation Services Budget Programs Work Management 107

QuanticMind

JUNE 30, 2023

This month, Robert Kurtz, Basis’ Group VP of Search Media Solutions, and Colleen Fielder, Group VP of Social Media Solutions, compiled all the latest news, trends, and resources for easy access. Want a monthly digest of all the best digital marketing articles, POVs, and reports delivered straight to your inbox?

Paid Search Agency 52

Paid Search Agency Demand Generation Agencies API Advertising Agencies 52

Martech Advisor

JANUARY 6, 2020

Jack Daniel's, Nestlé, DHL, Walmart, Ellen Degeneres, TIME magazine, and Herbal Essences are a short list of the brands that successfully included AR in their digital marketing mix this year. The opportunity for AR to thrive as a meaningful part of the marketing mix is here.

Planning 72

Planning Peer-to-peer Marketing Management Marketing Analytics Tools 72

Only B2B

JULY 5, 2023

Research by SiriusDecisions highlights that organizations with aligned sales and marketing teams experience a 24% faster three-year revenue growth and a 27% faster three-year profit growth. According to LinkedIn , 92% of B2B marketers include LinkedIn in their digital marketing mix, making it a valuable platform for B2B demand generation.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

KoMarketing Associates

MARCH 7, 2017

This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. Measure this in comparison to other online marketing channels to determine quality of traffic from organic search. Additional Resources From KoMarketing. Unique keywords sending traffic.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Ranking Lead Scoring 120

Sana Commerce

MAY 2, 2022

Engage your customers with unique video and animated content that is informative as well as attractive. Find the right marketing mix. Figure out which trends are right for your business and spend some time watching the results to tweak your marketing plans for success. White paper: E-Commerce for Marketers.

Trends 52

Trends B2B Marketing Planning B2B 52

Martech Advisor

JANUARY 6, 2020

Jack Daniel's, Nestlé, DHL, Walmart, Ellen Degeneres, TIME magazine, and Herbal Essences are a short list of the brands that successfully included AR in their digital marketing mix this year. The opportunity for AR to thrive as a meaningful part of the marketing mix is here.

Planning 66

Planning Peer-to-peer Marketing Management Marketing Analytics Tools 66