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How Can SEO and Paid Media Work Together for Better Results?

Directive Agency

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. This article will highlight each digital marketing component providing the unique benefits while also including the drawbacks of having tunnel vision in each. What is PPC?

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How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

If a genuine product market fit is established, the right marketing mix will generate fast-growth and long-term success. This article will look at how influencer marketing may have a role within a startup’s marketing mix. Content marketing is also a long game. About Influencers.

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A Guide to Social and Paid Attribution Reports

SmartBug Media

With companies utilizing a large variety of advertising tactics in their digital marketing mix, how do you properly attribute conversions to the right sources? Recently, Google Ads brought YouTube into their attribution reporting and has made its data-driven attribution model available to advertisers. That’s right, sources.

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Top 10 tips for Content Marketing During Coronavirus

Valasys

Also, in the midst of uncertain circumstances, the marketers would rapidly require to shuffle their marketing mixes. For example, with a continuous surge in the consumption of online videos, digital marketers can plan to amplify their use of ad-supported premium video streaming and mobile gaming.

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Unlocking the Power of Lead Generation Channels

Valasys

Customer acquisition is the foundation of business growth and success – know your audience, understand their desires, and craft the perfect marketing mix to thrive beyond expectations Imagine you own a trendy online fashion store.

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Google Ads Retargeting: Everything You Need To Know

Optinmonster

How Google Ads Retargeting Stands Apart Google Ads retargeting distinguishes itself through its integration with the extended Google ecosystem, including Google search engine results, the Google Display Network, and YouTube, among others. Don’t be afraid to test new strategies or pivot based on performance data.

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9 Key Points & Action Items from BtoB Magazine’s Social Media Report

KoMarketing Associates

to the overall marketing mix through performance benchmarks in advertising and brand development initiatives. BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face.

BtoB 120