SendX

AUGUST 4, 2020

There are 450+ email marketing platforms in the world right now. When you are looking for an email marketing software for your enterprise, you should consider the level of automation, ease of use, data you can get to make decisions that can have a considerable impact, quality of customer support, and of course, your budget, etc.

Enterprise Management 195

Enterprise Management Marketing Automation Services Budget Programs Work Management 195

SendX

MARCH 30, 2020

If not, take a seat and let’s read this email marketing pricing guide, top to bottom. via GIPHY 3 major categories that influence the cost of your email marketing Email marketing software (ESP) Whether you have 10 subscribers or 1million, ESP is the basic infrastructure you need to run your newsletter or campaigns.

Pricing 196

Pricing Price Email Marketing Planning 196

Salesforce Marketing Cloud

JANUARY 4, 2024

Often, leads aren’t ready to buy, and when they are, it’s a challenge to keep them engaged. Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Martech

FEBRUARY 23, 2024

But what does this have to do with email marketing? Google and Yahoo established new restrictions for bulk email senders effective Feb. We’ve covered them extensively on MarTech and worked with our expert contributors to shed light on the impact these restrictions will have on marketers. Reported spam rates (i.e.,

Email Marketing 95

Email Marketing CAN-SPAM Work Management Advertising Agencies 95

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

SendX

JULY 30, 2021

Marketers often prioritize their website and link-building strategy to improve SEO results. However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. It brings qualified leads to your site. It’s a goal-oriented approach.

Email Marketing 210

Email Marketing SEO Work Management Marketing Management 210

Marketing Insider Group

JULY 22, 2020

Although automation is certainly not without its controversy, it seems like most marketing teams are willing to embrace it due to the countless benefits it offers. According to a report from Invesp , businesses that have invested in marketing automation reported a 14.5% Abandoned cart emails. Referral incentive emails.

Email Marketing 324

Email Marketing Automation Campaigns Planning 324

SendX

JULY 29, 2021

Marketers often prioritize their website and link-building strategy to improve SEO results. However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. It brings qualified leads to your site. It’s a goal-oriented approach.

Email Marketing 197

Email Marketing SEO Work Management Marketing Management 197

BOP Design

APRIL 19, 2021

Deciding what type of content to include in your B2B marketing emails depends on what type of email you are sending. There are three main categories of B2B emails, these include: Informative Emails. Transactional Emails (Welcome, Thank you, Confirmation). Informative B2B Emails. Newsletters.

Email Marketing 131

Email Marketing B2B Marketing Planning B2B 131

SendX

FEBRUARY 25, 2019

You have likely put quite a bit of time and effort into generating new leads. Made use of landing page campaigns and social media lead generation strategies – do you know what’s next? You have to figure out how to nurture all of these leads in an effort to build your actual sales conversions. Figure out your specific goals.

Marketing Funnels 158

Marketing Funnels Top of Funnel Marketing Automation Services Email Marketing 158

Act-On

APRIL 10, 2024

Luckily for marketers, lead scoring exists. Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. For marketing and sales teams, that handoff is a potential minefield.

Lead Ranking 190

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 190

Litmus

JUNE 10, 2022

What are the most popular email clients of May 2022? Here’s a look at the top email clients, plus the shifts that took place between April through May 2022. Top email clients. With that, the top 3 most popular email clients for May 2022 are Apple, Gmail, and Outlook. Learn how Gmail opens are reported in Email Analytics.

Privacy Protection 92

Privacy Protection Email Marketing Planning Privacy 92

Stevens & Tate

JULY 16, 2021

Despite some claims that email is dead, it is still a highly effective way for marketers to connect with consumers. It is an integral part of inbound marketing as well as attraction marketing , and is a great way to send nurture leads throughout the buying process. Segmentation. Personalize. Buyer’s Journey.

Email Marketing 80

Email Marketing Leads Lead Marketing Qualified Leads 80

Marketing Insider Group

DECEMBER 28, 2020

For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is a set of technology tools marketers use to assist with marketing efforts. Having the right MarTech stack is imperative for the modern marketing organization.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Litmus

FEBRUARY 9, 2022

Here’s a look at the most popular email clients in January 2022, and what happened with email client market share last month. Top Email Clients. That being said, the most popular email clients for January 2022 are Apple, Gmail, and Outlook. Yahoo and Outlook.com have increased their market share. GMX: 0.04%.

Privacy Protection 91

Privacy Protection Email Marketing Privacy Stats 91

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

Lead Gen 137

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 137

Scoop.it

SEPTEMBER 9, 2021

Email marketing is becoming more and more customer-centric with every passing day. And big data is empowering marketers to make giant strides in that direction. For email marketers, it means email addresses, email lists, and the like. How Can Big Data Elevate Email Marketing Strategies?

Email Marketing 82

Email Marketing Campaigns Lead Ranking Marketing Management 82

Vision6

NOVEMBER 12, 2020

The Email Marketing Summit Australia ended on a high last Friday (6th November). The program featured six marketing legends across Australia. Most of us would probably have built-in tactics along the customer journey to nudge your leads down the sales funnel, but how do you know whether you’re focusing on the right thing?

Email Marketing 111

Email Marketing Ideal Customer Profiles Paid Search Agency Privacy 111

Litmus

JULY 8, 2022

What are the top email clients in June 2022? Here’s a look at the most popular email clients by open environment, mobile, webmail, desktop, Dark Mode vs. Light Mode—plus the shifts that took place from May to June 2022. We’ve added detection for the following nine email clients: Orange.fr. Top 10 most popular email clients.

Privacy Protection 78

Privacy Protection Email Marketing Planning Privacy 78

Litmus

SEPTEMBER 22, 2023

In today’s landscape, the promise and potential of artificial intelligence (AI) is top of mind for everyone—including marketers (no surprise). Are you anything like the 39% of email marketers who are currently using AI 1 , or the 25% who are planning to in the future? Machine learning is a subset of the broader AI category.

Marketing AI 81

Marketing AI Email Marketing Tools Planning 81

Litmus

NOVEMBER 22, 2021

It’s time for us to recap the previous month and see what shifts happened with email client market share. This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch.

Privacy Protection 91

Privacy Protection Email Marketing Privacy Differentiation 91

Salesforce Marketing Cloud

FEBRUARY 21, 2022

When it comes to email strategy and outreach, you can’t afford to be left behind. Marketers develop email best practices and personalized email campaigns that create a rich, holistic customer experience. You know email campaigns should follow the flow of the customer journey. Welcome email best practices.

Marketing AI 98

Marketing AI Email Marketing Practices Best Practices 98

Litmus

APRIL 11, 2022

Regardless of your industry, audience size, or level of sophistication involved with your email program, it never hurts to experiment with new email marketing ideas that will help you drive growth. Don’t refer to previous emails; they may not have read it,” says Mistry. Don’t assume you know each customer journey.

Email Marketing 82

Email Marketing Planning Webinar Metrics Click Rate 82

The Point

DECEMBER 5, 2023

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. Senders who don’t adhere to the new regulations may get blocked, meaning their emails won’t reach Google or Yahoo users. How should we approach the campaign differently?”

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

Valasys

MARCH 13, 2023

Introduction In today’s business world, personalized connections are the lifeblood of any successful relationship – this applies to people and marketing. That’s where email marketing automation comes in as a powerful tool to build strong customer relationships and drive organic revenue growth.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

SmartBug Media

MAY 29, 2020

Guest author Jaymin Bhuptani is the CEO of Email Uplers (formerly EmailMonks). No matter how long you’ve been sending marketing emails, the overall process has remained more or less the same: You acquire leads. You create an email campaign. Email opens have taken a hit, and email skimming has increased.

Email Marketing 119

Email Marketing Marketing Strategy Marketing & Strategy Planning 119

Optinmonster

MARCH 9, 2021

Do you want to learn more about restaurant email marketing, but you’re not sure where to start? Many people think that email marketing is only for large tech and SaaS companies. But email marketing can help any kind of business grow– so long as you follow the right email marketing best practices for your niche.

Email Marketing 93

Email Marketing Marketing Strategy Marketing & Strategy Planning 93

Sharpspring

SEPTEMBER 10, 2021

Read on to learn why email marketing is ultimately all about relationships — and how to improve yours. As we discussed in the first part of this blog series, your emails should all be “from” an actual person — not your company at large. Bad example: Subject line: Here’s a marketing email! From: Company XYZ.

Email Marketing 89

Email Marketing Brand Identity Branding Ad Building 89

Martech

APRIL 23, 2024

In marketing, they are typically used to predict things like customer behavior, propensity to convert, propensity to churn and campaign performance. Standard (or “descriptive”) analytics seeks to understand what has happened in the past, e.g. “How did our email campaign perform with a specific audience segment?”

Analytics 94

Analytics Marketing AI Lead Ranking Forecasting 94

Optinmonster

JUNE 27, 2022

Are you looking for the best email marketing software for your nonprofit website? Due to tight budget and little technical support, it’s important that you choose an affordable and easy-to-use email marketing service for your nonprofit websites. Best Email Marketing Software for Nonprofits.

Marketing Automation Services 64

Marketing Automation Services Budget Programs Software Email Marketing 64

Martech

MARCH 4, 2024

Marketing automation is a great tool. This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly. Hi [First Name]’ This might be the classic example of marketing automation gone wrong. Recover quickly.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Litmus

JANUARY 7, 2022

It’s time for our monthly recap of email client market share where we look back at what shifts took place for the previous. Top email clients. That said, the top 3 email clients for December 2021 are Apple, Gmail, and Outlook. Apple’s overall market share went up over three percentage points, from 54.2% GMX: 0.04%.

Privacy Protection 84

Privacy Protection Email Marketing Privacy Stats 84

Stevens & Tate

AUGUST 31, 2021

Many marketing tools seem similar and are often mistaken for one another. Two tactics that are often confused are drip email marketing and lead nurturing campaign. You should have both in your marketer’s toolbox to use when appropriate, especially with attraction marketing. Email Drip Marketing.

Lead Nurturing 69

Lead Nurturing Email Marketing Campaigns Marketing Automation Services 69

Porch Group Media

OCTOBER 1, 2020

Did you know that email marketing is about 40 years old? The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment Corporation. Thuerk sent an email promoting his company to roughly 400 people, which generated a huge spike in emails.

Stats 71

Stats Email Marketing Trends Planning 71

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. If they’re not already aware of your specific offering, they are at least aware of the category.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Roketto

MARCH 28, 2018

Start-up executives know that the only way to scale their business to meet its potential is to develop a huge network of leads. With that thought in mind, they diligently go about building a huge volume of solid prospects through excellent content marketing. Learn About the Top Marketing Strategies in 2018.

Work Management 93

Work Management Marketing Management Email Marketing ROI 93

Marketing Insider Group

MARCH 7, 2021

Google reigns as the top search engine as it claims a 92% share of the market. You need to fill in the following details: name, address, and category. Choosing the right category allows your business to appear under related searches. Verification by phone, email, or Search Console is only available to service-area businesses.

Google 360

Google Business Lead Scoring Lead Ranking 360