The Marketing Blender

NOVEMBER 30, 2023

At the Marketing Blender, we understand the frustrations and questions that business owners have, and we’re here to help you find the solutions you need. Insufficient Marketing Investment for B2B Revenue Growth One of the primary reasons your revenue might not be growing as quickly as you want is underinvesting in marketing.

Allocation 98

Allocation Marketing Budget B2B Churn Rate 98

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. These are our best tips for helping you focus on what matters. Paid is often targeted at direct lead generation.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Tiecas

MAY 7, 2024

Demand Generation The Power of a Documented Industrial Content Marketing Strategy Industrial Content Marketing for High-Quality Lead Generation Industrial Content Marketing Success Hinges on Quality Content Industrial Content Marketing Builds Brand Awareness, Loyalty, and Thought Leadership Do You Need an Industrial Marketing Agency or a Consultant?

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Demand Generation Agencies Lead Ranking Resources Advertising Agencies 52

Madison Logic

MARCH 1, 2023

Faced with increased competition and shrinking budgets, marketers must navigate larger buying committees and more complex buying cycles. And with 810 million global members, LinkedIn is a critical component of an effective account-based marketing (ABM) strategy. Want to a level deeper in your targeting strategy?

Linkedin 52

Linkedin Marketing Budget Account Based Marketing Multi-Channel 52

Valasys

DECEMBER 23, 2020

This software educates prospects using useful or personalized content. The importance of marketing automation is vast in the present marketing industry. In other words, marketing automation refers to an umbrella phrase for every tool, outlet, or solution. Personalized emails generate 6X extra high marketing rates.

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Marketing Automation Services Work Management Marketing Management Marketing Budget 52

Marketing Insider Group

AUGUST 3, 2020

All of these things can clearly lead to a more profitable company and a better customer experience, which is why many companies are allocating large sums of their marketing budget towards this strategy. This is the key reason why your sales and marketing teams must be completely united in their approach.

Account Based Marketing 334

Account Based Marketing ABM Top of Funnel Lead Ranking 334

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Data Source How is SaaS marketing different?

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Tiecas

SEPTEMBER 5, 2023

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? This helps in developing targeted marketing messages and campaigns.

Planning 52

Planning Marketing Budget Creation Marketing Budget Marketing & Strategy 52

The Marketing Blender

DECEMBER 16, 2019

Our Services. Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? 2020 B2B Marketing Trend #3: Sales and Marketing Alignment.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

Circle Studio

JULY 7, 2022

A solid marketing strategy should be at the center of an A/E/C firm’s marketing plan—defining and directing every facet of the firm’s marketing activities. But too often, firms rely on a tactical approach, or an outdated strategy that needs modernizing. Where is your firm best positioned to grow the footprint?

Marketing Budget 60

Marketing Budget Marketing Strategy Marketing & Strategy Account Based Marketing 60

LeanData

JUNE 15, 2022

But, some lead leakage is inevitable, and, in fact, welcomed, for you do not want to devote precious resources — the time, attention and money of your revenue team — to leads who aren’t qualified, aren’t in your ideal customer profile (ICP), don’t have budget, are media and analysts, and/or any of a multitude of other relevant reasons. .

Lead Management 97

Lead Management Sales Qualified Leads Work Management Marketing Management 97

Sprout Social

OCTOBER 7, 2020

There’s no one solution that fits all, but we asked six leading agencies to share their best advice about effectively growing their business, building stronger client-agency relationships and increasing client retention throughout the year and into 2021. The same flexibility is required when pitching to prospective clients too.

Paid Social Agency 111

Paid Social Agency Paid Search Agency Advertising Agencies Marketing Budget 111

Inbox Insight

APRIL 26, 2020

And as ‘inbound marketing’ encompasses many aspects of digital marketing (for example, blogging, SEO and social media, to name a few), it’s fair to assume the vast majority of organization’s are implementing inbound marketing to some extent. Assess your current strategy. Define your core marketing goals.

Inbound Marketing 105

Inbound Marketing Marketing Budget Marketing Strategy Marketing & Strategy 105

The Marketing Blender

DECEMBER 16, 2019

Our Services. Top 4 B2B Marketing Trends. The marketing trends every B2B company should follow. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? B2B Marketing Trend #3: Sales and Marketing Alignment. Digital Marketing.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

Walker Sands

DECEMBER 23, 2021

Although there’s not a one-size-fits all answer to what will have the greatest impact on your business, there are a few key starting points for setting strategic budgets and effectively aligning your goals to larger business strategies. Business and Marketing Goal Alignment . Creating a Strategic Budget .

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Multi-Touch Attribution 59

Smarte

JUNE 8, 2022

Account-Based Marketing needs sales and marketing teams to work together to target best-fit accounts and turn them into customers. Marketing and Sales Alignment with Account-Based Marketing. ABM is a tight partnership between marketing and sales. Streamlining your sales cycle.

Account Based Marketing 52

Account Based Marketing ABM Marketing Budget Ideal Customer Profiles 52

Top Rank Marketing

SEPTEMBER 4, 2023

Here are four reasons why B2B marketers will have to innovate to survive in 2023 – along with some analysis on how to turn these challenges into great opportunities to innovate. In fact, as the unstable economic climate continues, marketing budgets seem to be caught in the crosshairs once more.

Enterprise Management 98

Enterprise Management Work Management Marketing Management B2B Marketing 98

PureB2B

MAY 30, 2022

Demand generation is the focus of marketing initiatives to drive awareness for a company's solutions. It's a strategy that can be used in almost any business, however, it's seen as most effective for B2B, B2G (government), or other companies with long sales cycles. It's a crucial part of marketing.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Oktopost

AUGUST 24, 2021

It’s been said that the best salespeople are those who are sharp as a tack when it comes to building relationships. B2B event marketing has been proven to be as good as gold for this goal. . Not just that, it’s also a time-tested and versatile strategy for reducing sales cycles and expediting pipeline generation.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Goodish Agency

MARCH 10, 2021

On February 25th, 2021 new hosted our very first Goodish Show on optimizing your digital marketing strategy in 2021 where we addressed the market adaptation to the word-wide pandemic in 2020, addressed pressing digital marketing topics of today, and provided some of our biggest tips for growing your brand in 2021.

Marketing Budget 98

Marketing Budget Paid Search Agency Marketing Strategy Marketing & Strategy 98

Inbox Insight

JUNE 16, 2023

As ABM relies on a high level of personalized content and experiences, as well as adapting your marketing mix to attract a specific high value segment, it can be a considerably labor-intensive strategy. That is why identifying target accounts is crucial to a successful Account-Based Marketing campaign.

Account Based Marketing 92

Account Based Marketing Ideal Customer Profiles ABM Lead Ranking 92

accelerate agency

OCTOBER 21, 2020

Software as a service (SaaS) is a business model which is becoming ever more popular. You need a SaaS marketing strategy that works. One which can help you with what is often the tough job of selling your service to prospective customers. What follows are 12 elements of a successful SaaS marketing strategy.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

The Marketing Blender

MARCH 2, 2022

Our Services. For a fractional CMO, scope of work is usually determined by a few different factors, including: The budget you have assigned to spend on marketing. The nature of your current and future marketing initiatives. Marketing Strategy. Marketing plan or roadmap. Marketing Execution.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. As a coach , to suggest shifts to current marketing investments that improve performance.

Marketing Mix 115

Marketing Mix Marketing Attribution Lead Ranking Planning 115

Altitude Marketing

OCTOBER 23, 2018

This post covers how to set a B2B marketing budget, including breakdowns of how much you’ll need to invest on executing your preferred strategies and vision. What percentage of revenue should I spend on marketing?” “How much do companies spend on marketing?” How competitive is my market?

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

The Marketing Blender

MAY 4, 2021

Our Services. The how and why of marketing ROI. But how do you really know if your marketing efforts are successful? But how do you really know if your marketing efforts are successful? Make sure your budget aligns with the areas your want to optimize. Content marketing. Digital marketing. Who We Are.

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

Heinz Marketing

JANUARY 23, 2020

Then think about how and where your marketing activity (strategies, tactics, channels, etc.) Some look at sales commissions as the primary acquisition cost while spreading marketing budgets out across multiple business measures. Orient your strategy to a “body of work” instead of isolated tactics.

Marketing Budget 110

Marketing Budget B2B Marketing Practices Budget Programs 110

NuSpark Consulting

JULY 8, 2023

By tracking attribution, businesses can identify which channels are driving the most conversions, sales, or other desired actions. This information is invaluable, as it helps companies allocate their marketing budget more effectively and invest in the channels that yield the highest returns. What is a Lookback Window Strategy?

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Allocation Efficiency Buy Media 130

Engagio

SEPTEMBER 18, 2023

As a long-time Sales Development leader, I know too well the difficulties of opening up sales opportunities in tough economic climates. Marketing budgets are getting cut , MQLs are harder to come by. Ultimately, they need to know that by purchasing your solution, they’re not putting their job at risk.

Marketing Budget 77

Marketing Budget DemandBase Work Management Marketing Analytics Tools 77

Madison Logic

JANUARY 5, 2023

Now—more than ever—marketers must focus on the buyer experience and leverage data to create full-funnel, always-on strategies to engage and convert their best accounts. . Marketers need to be more resourceful and purposeful with their marketing budgets by focusing on strategies that bring them more ROI and customer revenue. .

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

Terminus

SEPTEMBER 14, 2021

Small and medium businesses have no choice but to turn to smart growth in order to minimize risk in their company growth strategy. What is smart growth? In short, smart growth is the process of doubling down on efficient growth strategies in order to preserve small business profits and/or cash reserves during uncertain times.

Marketing Budget 26

Marketing Budget Advertising Mediums Account Based Marketing ABM 26

Martech

APRIL 24, 2023

Still, while the initial buying experience was painless, the service and delivery itself were a disaster, ensuring that the next round of car buying would be much different. Many B2B customers have shared how their purchase experience turned sour due to a poorly executed service and support strategy, which impacted adoption.

Ad brokers 109

Ad brokers Brand Identity Branding Marketing Budget 109

PureB2B

DECEMBER 9, 2020

Demand generation is the focus of marketing initiatives to drive awareness for a company's solutions. It's a strategy that can be used in almost any business, however, it's seen as most effective for B2B, B2G (government), or other companies with long sales cycles. It's a crucial part of marketing.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Only B2B

MAY 8, 2023

Account-based marketing (ABM) has gained popularity as a marketing tactic among B2B businesses in recent years. Targeting certain accounts rather than casting a wide net has proven to be a successful strategy for generating higher-quality leads and boosting sales. Here are three key categories of metrics to consider: A.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ROI Marketing Budget 62

Metadata

SEPTEMBER 29, 2022

[Insert the collective sighs of marketers.]. Although marketing budgets have recovered slightly since bottoming out during the pandemic, many B2B marketing teams are still treading water as sales cycles slow, buyers put their projects on hold, and leadership teams go into fight-or-flight mode.

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Cost per Lead Ideal Customer Profiles Budget Programs CPL 98

Madison Logic

DECEMBER 9, 2022

In B2B buying, every interaction with target accounts should be meaningful, impactful, and establish trust —so buyers select you as their best-fit solution. . To capture attention and unify the buying committee experience, marketers must dynamically target, nurture, and convert accounts through a “full-funnel” cross-channel strategy.

Top of Funnel 52

Top of Funnel Account Based Marketing ABM Marketing Budget 52

Choozle

MARCH 30, 2020

Every brand and agency will quickly adjust their digital advertising strategy to the changes within the marketplace. But what are the right moves to make during a crisis for your marketing strategy? To help you through any crisis, we’ve put together a guide on how you can manage your digital advertising strategy.

Marketing Budget 52

Marketing Budget Advertising Agencies Advertisements Advertising 52