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50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year

KoMarketing Associates

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. source ). >.

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Top Eight B2B Marketing Strategies You Probably Shouldn’t Ignore

Webbiquity

They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Also, make sure you have a backup plan for potential snags.

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10 Burning Content Marketing Questions Answered

Pam Didner

Daniel Benyo sent me a list of questions after listening to my presentation “New Rules of Marketing” in Hungary. Q1: How can a marketer understand segments that he never interacted before? . A: If you want to sell something to a different country, the best way is to travel to that country to see the market first hand.

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How to Increase your Return on Investment Through Marketing Mix Modeling?

Mass Analytics

MASS Analytics designed a full Marketing Mix Modeling Course to help you master the full process of delivering a marketing effectiveness project. Marketing Mix Modeling. These channels include: Online variants (Facebook, Search, Clicks, Website traffic, Twitter, etc.). Introduction. Increasing Return On Investment.

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How to Be a Storyteller

Convince & Convert

The creation of stories is a matter of responding to questions, making observations about what you are seeing and doing, and the people you meet along the way. It makes no sense, for example, to create excellent white papers if your target audiences do their product research on Twitter and YouTube. Stay Customer-centric.

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Social Advertising is on the Rise for Retailers

Porch Group Media

According to a report by Insights and Smartly.io, 62% of retail organizations spend between 31% and 50% of their overall marketing budget on social media advertising. Download our Success Kit for Omnichannel Marketing and access some of our most informative resources on omnichannel marketing trends, strategies and tactics.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. B2B marketing budgets are shifting to digital and social. Overall, B2B marketing budgets are expected to increase, on average, by about 5% in the coming year.

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