Tony Zambito

MAY 17, 2010

.  Businesses continue to be in receipt of multiple waves of marketing messaging, email marketing, demand generation, pay per click, and many new forms of social networking oriented content.     How can B2B businesses achieve more efficiency as well as effectiveness in their content marketing initiatives? .   

Buyer Personas 100

Buyer Personas B2B Marketing B2B Content 100

Tony Zambito

SEPTEMBER 20, 2010

  We’ve seen new approaches and services arise out of the rapidly changing buyer landscape related to terms such as demand generation, marketing automation, and sales enablement to name just a few. 

Top of Funnel 100

Top of Funnel Buyer Personas Buyer's Journey Digital Marketing Funnels 100

Tony Zambito

JANUARY 10, 2011

.  I’m sure it makes B2B marketer’s heads spin just trying to assess if and how the constant evolution of digital marketing, social networking, content marketing, demand generation, marketing automation, and sales enablement fits into strategies to keep buyers engaged throughout. 

B2B 100

B2B Buyer's Journey Sales Cycle Demand Generation 100

Tony Zambito

NOVEMBER 15, 2010

.  I also acknowledge that there is definitely a renewed spirit of collaboration amongst the sales and marketing spectrum led by leaders in Sales 2.0, Sales Enablement, and Marketing Automation.    Undoubtedly, progress is being made. 

Buyer Personas 100

Buyer Personas Paid Search Agency Buying Cycle Lead Ranking 100

Tony Zambito

AUGUST 16, 2010

.   Tags: buyer behavior buyer ecosystem buyer goals buyer insight buyer persona buyer persona development Buyer Personas customer strategy Digital Buyer Persona digital marketing digital marketing strategy Marketing marketing automation Personas social business social business strategy social media social media marketing social media strategy. (..)

Buyer Personas 100

Buyer Personas Allocation Marketing & Strategy Social Media 100

Tony Zambito

JUNE 14, 2010

.    Tags: buyer behavior buyer enablement buyer goals buyer insight buyer persona buyer persona development Buyer Personas Customer Insight customer strategy demnad generation Digital Buyer Persona digital marketing digital marketing strategy Marketing marketing automation Personas social business social business strategy social media (..)

Buyer Personas 100

Buyer Personas Wikipedia Social Media Marketing Automation Services 100

Tony Zambito

APRIL 29, 2010

.   Tags: buyer goals buyer insight buyer persona development Buyer Personas buying process Customer Insight customer strategy demnad generation Digital Buyer Persona digital marketing digital marketing strategy lead generation Marketing marketing automation Personas social business strategy social media social media marketing social media strategy (..)

Buyer Personas 100

Buyer Personas Rules Marketing Automation Services Wikipedia 100

Tony Zambito

APRIL 17, 2011

These strategy areas include content strategy, social marketing, marketing automation, social selling, demand generation, and buyer experience marketing.  .  This is especially true when you consider there are several important strategic areas evolving at a rapid pace.

Buyer Personas 100

Buyer Personas Buying Cycle Buyer's Journey Demand Generation Agencies 100

Tony Zambito

MAY 26, 2010

.    Tags: buyer behavior buyer enablement buyer goals buyer insight buyer persona buyer persona development Buyer Personas buying process Customer Insight customer strategy Digital Buyer Persona digital marketing digital marketing strategy Marketing marketing automation Personas Sales social business social business strategy social media (..)

Buyer's Journey 100

Buyer's Journey Buyer Personas Wikipedia Social Media 100

Tony Zambito

MAY 16, 2010

.    Tags: buyer behavior buyer enablement buyer goals buyer insight buyer persona buyer persona development Buyer Personas Customer Insight customer strategy demnad generation Digital Buyer Persona digital marketing digital marketing strategy innovation Marketing marketing automation Personas qualitative research sales enablement social (..)

Buyer Personas 100

Buyer Personas Demand Generation Agencies Social Media Correlation 100

Tony Zambito

SEPTEMBER 28, 2010

.  Tags: buyer behavior buyer ecosystem buyer enablement buyer goals buyer insight buyer persona buyer persona development Buyer Personas Customer Insight customer strategy Digital Buyer Persona digital marketing digital marketing strategy innovation lead generation Marketing marketing automation Persona Ecosystem Personas qualitative research (..)

Buyer Personas 100

Buyer Personas Enterprise Management Marketing Automation Services Social Media 100

Tony Zambito

OCTOBER 11, 2010

.  Tags: buyer behavior buyer ecosystem buyer enablement buyer goals buyer insight buyer persona buyer persona development Buyer Personas buying process Customer Insight customer strategy Digital Buyer Persona digital marketing digital marketing strategy innovation lead generation Marketing marketing automation Personas qualitative research Sales (..)

Buyer Personas 100

Buyer Personas Marketing Automation Services Lead Ranking Conference 100

Tony Zambito

MAY 23, 2010

.    Tags: buyer behavior buyer ecosystem buyer goals buyer insight buyer persona buyer persona development Buyer Personas customer strategy demnad generation Digital Buyer Persona digital marketing digital marketing strategy lead generation marketing automation Personas qualitative research sales enablement social business strategy social (..)

Buyer Personas 100

Buyer Personas Wikipedia Ideal Customer Profiles Social Media 100

Tony Zambito

OCTOBER 25, 2010

.  Tags: buyer behavior buyer ecosystem buyer enablement buyer experience buyer experience design buyer experience innovation buyer experience strategy buyer goals buyer insight buyer persona buyer persona development Buyer Personas Buying Cycle Scenarios buying process Customer Insight customer strategy Digital Buyer Persona digital marketing (..)

Design 100

Design Buyer Personas B2B Thought Leadership Multi-Channel 100

Tony Zambito

SEPTEMBER 15, 2010

.    Tags: buyer behavior buyer ecosystem buyer enablement buyer goals buyer insight buyer persona buyer persona development Buyer Personas buying process Customer Insight customer strategy Digital Buyer Persona digital marketing digital marketing strategy innovation Marketing marketing automation qualitative research sales enablement social (..)

Marketing Management 100

Marketing Management Buyer Personas Marketing Automation Services Loyalty 100

Tony Zambito

MAY 5, 2010

.      Tags: buyer behavior buyer goals buyer persona buyer persona development Buyer Personas Customer Insight customer strategy demnad generation Digital Buyer Persona digital marketing digital marketing strategy marketing automation social business social business strategy social media social media marketing social media strategy. (..)

Social Media 100

Social Media Buyer Personas Media Marketing Automation Services 100

Tony Zambito

APRIL 7, 2010

  Demands for sales force automation, marketing automation, social media platforms, content marketing platforms, lead generation programs, and much more presented with business case studies that appeal to the analytical side of business logic.   Adapt Strategies to Your Market.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Buyer Personas Marketing Strategy 100

Tony Zambito

SEPTEMBER 8, 2010

.  Tags: buyer behavior buyer ecosystem buyer enablement buyer goals buyer insight buyer persona buyer persona development Buyer Personas Buying Cycle Scenarios buying process Customer Insight customer strategy digital marketing digital marketing strategy innovation lead generation Marketing marketing automation qualitative research sales enablement (..)

Buyer Personas 100

Buyer Personas Buying Cycle B2B Lead Ranking 100

Tony Zambito

NOVEMBER 21, 2010

Tags: buyer behavior buyer ecosystem buyer enablement buyer experience buyer experience design buyer experience innovation buyer experience strategy buyer goals buyer insight buyer persona buyer persona development Buyer Personas buying process Customer Insight customer strategy demand generation Digital Buyer Persona digital marketing digital marketing (..)

Top of Funnel 100

Top of Funnel AIDA Buyer Personas Terms and Conditions 100

Tony Zambito

JANUARY 18, 2011

  Adam gives us a good sense of the numbers and dollars being invested in demand generation and marketing automation.  .  If you haven’t read it, I would highly recommend doing so.    Pointing out however that the success rate is still low and using his words: “a pretty dismal state”.

Buyer Personas 100

Buyer Personas Demand Generation Demand Generation 100

Tony Zambito

OCTOBER 18, 2010

.  Tags: buyer behavior buyer ecosystem buyer enablement buyer goals buyer insight buyer persona buyer persona development Buyer Personas buying process Customer Insight customer strategy Digital Buyer Persona digital marketing strategy innovation Marketing marketing automation Personas qualitative research Sales sales enablement segmentation (..)

Buyer Personas 100

Buyer Personas Buyer's Journey Allocation Trigger Marketing 100

Tony Zambito

SEPTEMBER 6, 2016

This can include the use of tracking from sales automation and marketing automation to keep honing in on the profile of buyers most likely to engage. Buyer profiling is often another quantitative exercise for organizations. With some qualitative aspects on a minor scale. Priorities and Initiatives.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Segmentation Profiling 100

Tony Zambito

NOVEMBER 8, 2010

Tags: buyer behavior buyer ecosystem buyer enablement buyer experience buyer experience design buyer experience innovation buyer experience strategy buyer goals buyer insight buyer persona buyer persona development Buyer Personas Buying Cycle Scenarios buying process Customer Insight customer strategy demand generation Digital Buyer Persona digital (..)

Peer-to-peer 100

Peer-to-peer Buyer Personas Demand Generation Agencies Fulfillment 100

Tony Zambito

MAY 18, 2011

.  This phenomenon is causing turmoil in the rank and file infrastructure of B2B Marketing and B2B Sales.    The results of these new approaches and technologies are mixed as best to date.    Why do some work and others do not remain a puzzle.

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

Tony Zambito

FEBRUARY 7, 2012

The rush to tactics such as content marketing, demand generation, marketing automation, inbound marketing, and more is a rush to meet mass Buyer Spring movements where they are marching in the buyer square. Rush to Tactics.

Demand Generation Agencies 100

Demand Generation Agencies Wikipedia Demand Generation Buyer Personas 100

Tony Zambito

DECEMBER 19, 2010

  This is old news now and has created the expanding industry of marketing automation.    This is a major challenge because many B2B organizations, both in their sales and marketing departments, have built-in processes where they want to start from the “beginning” with potential buyers. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Tony Zambito

NOVEMBER 28, 2010

.  Tags: buyer behavior buyer ecosystem buyer enablement buyer experience buyer experience design buyer experience innovation buyer experience strategy buyer goals buyer insight buyer persona buyer persona development Buyer Personas buying process Customer Insight customer strategy demand generation Digital Buyer Persona digital marketing digital (..)

Social Media 100

Social Media Peer-to-peer Buy Media 100

Tony Zambito

NOVEMBER 16, 2011

This is the third article looking at buyer trends that will influence marketing and sales in the near and foreseeable future.    The two previous articles looked the future of experience creation and the rise of BIG insight.    ( Image by Kenny Madden © All rights reserved ).

Fulfillment 100

Fulfillment Demand Generation Demand Trends 100

Tony Zambito

OCTOBER 13, 2011

  The given in the current state of B2B marketing and sales is that buyer behavior and complex buying processes have changed.  Image by Dallas1200am via Flickr. As we’ve entered into a new decade with new web and social technologies continuing to advance at warp speed, new buyer behaviors continue to emerge. 

Cross-Selling 100

Cross-Selling Training Paid Search Agency Inbound Marketing 100

Tony Zambito

SEPTEMBER 27, 2011

Image by Will Lion via Flickr. In my recent article, Buyerology: The New Science of Understanding Buyer Behavior , I introduced the concept of Buyerology and the need for a renewed focus on understanding buyer behavior in the Social Age. 

Peer-to-peer 100

Peer-to-peer Loyalty Correlation Pricing 100

Tony Zambito

JULY 10, 2011

Image by daniel_iversen via Flickr. In part 1 of this reflection on the future of buyer personas, I focused on how it is important to leave some of the major misconceptions about buyer personas behind in order to peer into the future.    Without a doubt, we are seeing the most dramatic change in buyer behaviors since post World War II. 

Buyer Personas 100

Buyer Personas Top of Funnel Peer-to-peer Marketing Funnels 100

Tony Zambito

JUNE 26, 2011

  Companies are looking to social media and other means such as content marketing to fit into their existing structure and business operations.  Image via Wikipedia. In the B2B world, the emergence of the Social Buyer is causing organizations to search for better ways to reach its’ base of buyers. 

Business 100

Business B2B Demand Generation Agencies Wikipedia 100

Tony Zambito

JUNE 1, 2011

Image via Wikipedia. This is the third installment of my reflection on Social Buyerology.    The first article, Social Buyerology: Understanding Buyers in the Social Age reflected on the need for a new science of examining buyers in the social age. 

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100

Tony Zambito

MAY 22, 2011

In my article, Social Buyerology: Understanding Buyers in the Social Age , I offered perspectives on the need for a new discipline in B2B Sales and Marketing related to understanding new buyer behaviors and interactions in the social age.  Image by smemon87 via Flickr.

Research 100

Research Buyer Personas Multi-Channel Validation 100

Tony Zambito

MAY 8, 2011

The raging waters of the sales and marketing alignment debate continues to make its’ way through the halls of corporate America.  Image via Wikipedia.   This is despite recent entrance of social technology enabled systems and processes all professing to be the cure that remedies this debate.  

Buyer Personas 100

Buyer Personas Content Marketing Content Buying Cycle 100

Tony Zambito

MAY 5, 2011

B2B marketing and sales has lived in a neat framework centered on the purchase transaction.  Image via Wikipedia.   In some industries and marketplaces, this purchase transaction has been fairly straight forward.    That is, until now. 

Buy 100

Buy Buyer Personas B2B Lock-In 100

Tony Zambito

MAY 4, 2011

  They have helped companies to gain insights into market opportunities, find out why challenges exists, depict buying processes, and how to map critical sales and marketing strategies to the goals of buyers.  Image by XXC via Flickr.   Buyer persona development methodology is at its core a research methodology. 

Buyer Personas 100

Buyer Personas Research Ideal Customer Profiles Demand Generation Agencies 100